Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


The 'Now Let's Move' Campaign, From Dr. Oz

Dr. Oz has teamed up with Partnership for a Healthier America to create a rap to motivate kids to dance and stay healthy. Jordin Sparks and Doug E. Fresh also contributed to the rap and appeared in the video, which shows Dr. Oz rapping and dancing with children to burn calories and help inspire kids across the country to keep moving.

Source: Huffington Post 11/11/13

Grumpy Cat Goes Disney: Online Celebs Pitch in For New Theme Park Push

Disney celebrated the launch of its 2014 campaign, "Disney Side," by inviting two dozen social media and Internet stars, with a total fan following of 30 million, to Disneyland in Anaheim, Calif. The campaign's goal is to help promote the fun-loving and crazy sides of people's personalities, showcased by social media sensations such as, Mark Malkoff, Ridiculously Photogenic Guy and Grumpy Cat. The creators posed with characters and had the freedom to generate their own content with few limitations, such as Grumpy Cat with Grumpy the dwarf, with an overall result of more than 2 billion online views. (client)

Source: Los Angeles Times 11/5/13

Topshop & Pinterest Just Changed The Holiday Shopping Game Completely

Multinational fashion retailer Topshop has partnered with Pinterest this holiday season to create the ultimate gift guide. The "Dear Topshop" campaign is centered on customers creating their own dedicated moodboards and pinning all aspects of the holiday season using hashtag #DearTopshop. Each of the collaborations can be pinned, shared, shopped and viewed across all of Topshop's digital platforms with the top pinned products featured on the brand's homepage each day.

Source: Refinery29 11/8/13

Red Robin Debuts New 'Finest' Gourmet Burger Line

Red Robin's extensive burger menu is adding a first-of-its-kind new burger to its lineup. Inspired by renowned chef and restaurateur Chef Laurent Tourondel's 2013 Best of the Bash Award Winner at the Food Network South Beach Wine & Food Festival presented by FOOD & WINE (SOBEWFF) Amstel Light Burger Bash, the new Finest Smoke & Pepper Signature burger is available exclusively on Red Robin menus for a limited time. It is the first of what will become a line of handmade, half-pound, Black Angus beef burgers topped with superior bacon, cheeses, sauces and produce. (client)

Source: The Daily Meal 11/7/13

Russian Subways Now Accept Squats For Payment

Subway riders in Moscow can now get a train ticket without spending any money.  Ticket machines have been added to subway stations around Moscow that accept 30 squats as payment for a train ticket. The machines have been set up to promote fitness and the upcoming 2014 Sochi Winter Olympics.

Source: Mashable 11/13/13

Louis Vuitton App Replaces QR Codes With Scannable Images

The Louis Vuitton Pass is a new mobile app for iOS and Android that scans images rather than a QR code. The app was released in conjunction with the brand's print campaign, and scannable images are indicated by an icon. Once scanned, users are given information about the image, product details and a store locator.

Source: PSFK 11/14/13

Xbox One Guarded by Sharks Ahead of 10,000 Launch Parties

Microsoft is pulling out all the stops ahead of the global launch of the much-anticipated Xbox One gaming console later this month. With 10,000 retail locations in 13 countries worldwide set to open their doors at midnight on Nov. 22, the first Xbox that will go on sale is being guarded by sand tiger sharks in a New Zealand aquarium.

Source: The Verge 11/13/13

Traveling Fire Truck Promotes Nest's New Smoke Detector

A new fire truck called Protect, custom-designed by the group behind MTV'S "Pimp My Ride," is making its rounds through the country to promote a new smoke and carbon monoxide alarm.  The truck will travel through major cities, offering product demonstrations and showing fire safety videos that include interactive games and activities for kids to create awareness about fire safety.

Source: PSFK 11/7/13

Sony Launches PlayStation App For iOS And Android

Gamers no longer have to suffer the agony of not being able to access their PlayStation away from home. Sony launched a PlayStation app that will allow users to access their PlayStation from their smartphones/tablets. Other features include using your mobile device as an on-screen keyboard for your PS4 and access to PlayStation system guides, manuals and the official PlayStation blog.

Source: Mashable 11/11/13

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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