Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Football Frenzy Comes to Times Square With Opening of Super Bowl Boulevard

With Super Bowl XLVIII at MetLife Stadium, the 2014 New York/New Jersey Super Bowl Host Committee embraced what made this Super Bowl one of a kind – the cold – with Super Bowl Boulevard! Spanning 13 blocks on Broadway between 34th and 47th Streets, Super Bowl Boulevard is an outdoor, interactive experience featuring autograph sessions, concerts, the Vince Lombardi trophy, a huge toboggan run and much more. As the epicenter for every NFL fan near and far, Super Bowl Boulevard activities are free, except for a $5 fee to ride the toboggan.

Source: CBS 1/29/14

Psychic Manatees Predict Super Bowl Winner

The fate of the Super Bowl XLVIII lies in the capable flippers of two manatees.  Hugh and Buffett, two manatees from the Mote Marine Laboratory in Sarasota, Fla., have made their predictions of which team will win Sunday’s big game.  Aquarium officials put up targets featuring each team’s logo to see which would appeal to Hugh and Buffett.  Hugh selected the Seahawks while Buffett picked the Broncos.  For the past six years, Buffett has selected the winning team, while Hugh has chosen correctly for only four out of those six years.  Which manatee do you think got it right? 

Source: The Huffington Post 1/28/14

Super Bowl XLVIII: Budweiser 'Puppy Love' Commercial is Overwhelmingly Cute

Budweiser, known for Super Bowl commercials often having nothing to do with beer, has recently released a teaser for the most heartfelt advertisement that will run Sunday night. Viewers should eye out for this unforgettable spot where the cutest little puppy strikes up quite a friendship with the iconic Budweiser Clydesdale horses.  The beer brand is guaranteed to win big with the heartwarming ad.

Source: Newsday 1/19/14

In Madden Super Bowl, EA Sports Sees Peyton Manning And Broncos Beating Seahawks in Historic Game

EA Sports released its official Madden Super Bowl Prediction, an annual simulation of the Super Bowl on its flagship football video game. EA Sports has correctly predicted eight of the previous 10 Super Bowls. The simulation saw the Broncos defeat the Seahawks in overtime, 31-28, in Super Bowl XLVIII at MetLife Stadium, making Manning the first quarterback to win a Super Bowl with two different teams after winning Super Bowl XLI with the Colts.

Source: New York Daily News 1/27/14

NFL Bad Lip Reading Sequel is Just as Funny as The First

The Bad Lip Reading team does not disappoint in its new video “More NFL,” the sequel to its hilarious video, ‘”The NFL” which debuted a year ago.  Bad Lip Reading is a YouTube channel that voiceovers hilarious dialogue onto sports clips, movies and television shows. The video already has over 13 million views on YouTube.

Source: Mashable 1/24/14

'Full House' Stars Reunite For Super Bowl

Three of our favorite family guys from “Full House” are reuniting for a Super Bowl advertisment sure to bring us back to the 90s. The ad is said to poke fun at the guys as they are still living together after all these years, referencing the setting of the show that aired from 1987 to 1995. The ad spot is for Dannon Oikos yogurt, for which John Stamos is currently a spokesperson.

Source: CNN 1/23/14

Food Marketers Offer Super Samples Before Super Bowl

Major companies are finding ways to appease Super Bowl fans by fueling their appetite. Pizza Hut, Papa John’s, Dannon Oikos, Campbell Soup and PepsiCo are tying in to the big game by handing out free food and wacky concoctions such as Cherry Pepsi BBQ wings and cupcakes with Mountain Dew and Doritos frosting at Super Bowl Boulevard, Bryant Park and at MetLife. The companies are trying to build brand awareness by having samples of new products for everyone to try.

Source: USA Today 1/25/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

Have questions? Comments? Suggestions? Send an e-mail to .

Recent Hotsheets


2017

2016

2015

2014

2013