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Major companies are finding ways to appease Super Bowl fans by fueling their appetite. Pizza Hut, Papa John’s, Dannon Oikos, Campbell Soup and PepsiCo are tying in to the big game by handing out free food and wacky concoctions such as Cherry Pepsi BBQ wings and cupcakes with Mountain Dew and Doritos frosting at Super Bowl Boulevard, Bryant Park and at MetLife. The companies are trying to build brand awareness by having samples of new products for everyone to try.
Source: USA Today 1/25/14