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The harsh cold, wet winter has delayed the development of Vidalia onions this year, but when the crop is ready, farmers are planning on gaining a new following of younger consumers in hopes of developing long-term relationship. The “V is for Vidalia” campaign is set to launch April 21 with efforts including the 37th annual Vidalia Onion Festival, weekly giveaways in May and June on Facebook, as well as coupons. The 2014 nationwide marketing campaign for Georgia’s trademarked sweet onions is going back to the basics and sharing the unique qualities of Vidalia onions.
Source: The Packer 3/18/14