Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


The Latest Boozy Milkshake: Wine Shakes

Just in time for spring, Red Robin will give dessert-lovers and wine connoisseurs a reason to raise a glass with the debut of a deliciously daring wine shake—the Mango Moscato Wine Shake! Now through June 1, guests 21 and over can enjoy the unique shake made with Alice White Moscato and SKYY Infusions Moscato vodka with mango purée and creamy, vanilla soft serve ice cream. The wine shake, created by Red Robin’s master mixologist Donna Ruch, follows a successful line of beer shakes.  (client)

Source: USA Today 3/15/14

Hot Pockets 'Showdown' Leverages YouTube Stars

Hot Pockets is leveraging YouTube stars in its latest campaign. Pitting popular YouTube channel personalities against one another in a bracket-style music video competition, the brand is looking to capitalize on the bracket buzz surrounding college basketball’s March Madness. Two teams of personalities face off on “what makes Hot Pockets so good: premium meats or freshly baked crusts.” Fans can vote on Facebook to determine winners, and voters receive a coupon for the product.

Source: Media Post 3/19/14

Lululemon Launches New Line, Makes Workout Clothes Happy Hour-Friendly

Athletic clothing brand Lululemon has launched a new clothing line “&go,” which features pieces of clothing that can be worn at the gym and at happy hour! Where function meets fashion, ladies can now rock a workout peplum, an open-back shirt or cropped pants to and from the gym.  All items are made of light and breathable fabrics and can be purchased at lululemon.com.

Source: Huffington Post 3/19/14

Disney Gives Kids The Chance to Adopt a Snowman in Cute ‘Frozen’ DVD Release Campaign

To promote the DVD release of the Academy Award-winning Frozen , Disney Animation celebrated one of the final days of winter in Covent Garden in London, where children were given the chance to adopt their very own snowman. Drawing inspiration from the animated film’s snowman Olaf and the first snowless winter London has seen in 12 years, the campaign allowed kids to walk away with not only an actual snowman, but also adoption papers and an insulated carrying case to help prevent melting.

Source: PR Examples 3/19/14

LeBron Gets Own Sprite Drink

Sprite has announced it has developed a limited edition drink for NBA star LeBron James, Sprite 6 Mix. This drink will feature the traditional lemon-lime flavor of Sprite with cherry and orange mixed in. The logo even contains a crown in honor of “King James.” Sprite 6 Mix will be available nationwide in 19.2-ounce cans and 20-ounce bottles for a limited time.

Source: ESPN 3/19/14

Walmart Surprises Everyone With a Truly Inspiring Ad

Walmart has put out a video campaign to support its $250 billion pledge to purchase American-made products over the next decade, resulting in an estimated 1 million jobs in manufacturing and related industries. In just six days, the video has received over 1.2 million views. The individual featured is named Patrick, a disabled worker who is proud to be an assembly-line man and worked hard to overcome his illness.

Source: Adweek 3/20/14

This is Wholesome Awesomness

The times, they are a-changing, and Honey Maid has proven it’s not afraid of change. In its new commercial, Honey Maid features an array of diverse families- from interracial to gay to rock ‘n’ roll, complete with the tagline “Everyday wholesome snacks for every wholesome family.”

Source: Adverblog 3/13/14

A New App Turns Your Instagrams Into Nail Art

A new application called NailSnaps allows users to import their Instagram photos to create one-of-a-kind nail design stickers. These images can be one continuous photo across your fingers, or a zoomed-in image repeated on each fingernail. With a kick-starter campaign in full swing, the app has already received over $16,000 in funds.

Source: Mashable 3/18/14

‘V is for Vidalia’ Campaign Targets Millennials

The harsh cold, wet winter has delayed the development of Vidalia onions this year, but when the crop is ready, farmers are planning on gaining a new following of younger consumers in hopes of developing long-term relationship. The “V is for Vidalia” campaign is set to launch April 21 with efforts including the 37th annual Vidalia Onion Festival, weekly giveaways in May and June on Facebook, as well as coupons. The 2014 nationwide marketing campaign for Georgia’s trademarked sweet onions is going back to the basics and sharing the unique qualities of Vidalia onions.

Source: The Packer 3/18/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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