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From 1964 to 1985, and over the course of more than 500 different TV commercials, grocery store manager Mr. George Whipple made sure no one was squeezing the Charmin toilet paper. He would employ a variety of gimmicks and devices – a two-way spy mirror, a security guard, a body double, even an opera singer but everyone who walked by the Charmin display seem to be captivated. The phrase, “Please don’t squeeze the Charmin!” proved to be a clever way to market a product with it being shown in use.
Source: Film Threat 7/6/12