Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Morton Salt: When It Rains, It Pours

“When it rains, it pours,” an expression used daily, originates from the Morton Salt Company. Ad execs in the early 1900s were looking for a tagline to promote the brand’s new product, a free-flowing table salt. The company wanted to emphasize the idea that this salt would pour freely, even in damp weather. Since 1914 the slogan and Morton Salt Girl have been posted on, the salt product and has only been redesigned six times. This year marks the brands centennial anniversary and the graphic features a birthday treatment.

Source: The Huffington Post 3/14/12

Snap! Crackle! And Pop!

Rice Krispies® Cereal hit the market in 1928. In 1932, an illustrator was listening to the radio when he heard this jingle, and was inspired to create animations to match the sounds. The magical gnomes Snap, Crackle and Pop were created, marking the first advertising characters the Kellogg Company used to sell its products. The trio is the longest running character advertisement to date for Kellogg, gracing boxes and ads for more than 75 years.

Source: Retro Planet 5/10/12

Brooke Shields’ 1980’s Calvin Klein Commercial

In 1980, Calvin Klein released an eyebrow-raising commercial that would become legendary. Then-15-year-old Brooke Shields modeled the brand's jeans and said, "Do you know what comes between me and my Calvins? Nothing." A short line that cemented the brand’s sex appeal in consumer’s minds.

Source: Style Sight 3/21/13

The Spot: ESPN's Perfect Game

ESPN's "This Is SportsCenter" ads launched in 1995. In the comical series of television commercials, ESPN presented athletes in a new down-to-earth, relatable way that grabbed the audience’s attention. In one of the earliest commercials, Stuart Scott bumps into Tiger Woods and asks about lunch; Scott replies for Tiger to meet him in the lobby at 12:30. Aside from plot lines and athletes, the concept for the ads hasn’t changed. The ads have become so popular that athletes are asking to be a part of them. ESPN doesn’t pay the athletes for their time, however, each celebrity that appears can choose a charity and ESPN will donate $1,000 in their name.

Source: Adweek 1/31/12

Mastercard's Priceless Evolution

In October 1997, Mastercard launched its first "Priceless" commercial, conveying the idea that experiences matter more than things. Pulling on viewers’ heartstrings, the spot featured a young boy and his father attending a baseball game, capturing a priceless moment. The simple concept became a global, multi-lingual campaign that changed the view of the brand.

Source: Ad Age 10/11/12

Did Gillette and Mad Men Kill the Beard?

In 1901, King C. Gillette launched his company selling razors along with disposable steel blades. Thirteen years later, Gillette Safety Razor Company was selling razors by the millions. Gillette began marketing campaigns early on featuring “Look Sharp! Feel Sharp! Be Sharp!” and an animated character, Sharpie the Parrot. “The best a man can get” was launched during Super Bowl XXIII in 1989, designed to reinforce the traditional image of the Gillette brand, bonding masculinity to high-quality products.

Source: Huckberry 7/24/12

Look Ma! No Cavities!

“Look Ma! No cavities!” was a Crest Toothpaste advertising line beginning in 1958. In the campaign, photographers and the immensely popular illustrator Norman Rockwell, created a series of magazine and newspaper ads featuring excited kids proclaiming their absence of cavities. Due to the campaign, the phrase, "Look Ma, No cavities," became so famous that it ingratiated itself into public consciousness.

Source: Lessons From Life 8/16/11

Dreaming of Bras For The Modern Woman

Maidenform launched a memorable ad campaign that ran from the end of World War II up through the mid-1960's. Gorgeous women featured in their bras dreamed they "went shopping" - or rode fire trucks, or crossed the Nile on Cleopatra's barge - "in their Maidenform bras." At the time the ad was risqué, but created a media buzz, proving it was worth taking the risk.

Source: New York Times 9/28/05

Alka-Seltzer - What A Relief It Is

Since 1931, Alka-Seltzer has been a remedy for our over-indulgent moments while keeping our attention on the brand. In 1951 the character of Speedy Alka-Seltzer came along. From that moment the brand was on a roll with catchy jingles and unforgettable commercials. One campaign was 1969's "Mama mia, that's a spicy meatball," ad campaign followed by 1972's "I can't believe I ate the whole thing" advertisement.

Source: Vintage Allies 12/3/12

The Mr. Whipple Charmin Commercials

From 1964 to 1985, and over the course of more than 500 different TV commercials, grocery store manager Mr. George Whipple made sure no one was squeezing the Charmin toilet paper. He would employ a variety of gimmicks and devices – a two-way spy mirror, a security guard, a body double, even an opera singer but everyone who walked by the Charmin display seem to be captivated. The phrase, “Please don’t squeeze the Charmin!” proved to be a clever way to market a product with it being shown in use.

Source: Film Threat 7/6/12

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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