Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Stimulation Restores Some Function For 4 Paralyzed Men

A breakthrough in paralysis research allowed four paralyzed men to move their legs as a result of electrical currents through their spines to mimic the signals the brain normally transmits to initiate movement, also known as epidural stimulation. This study that was published on Tuesday, April 8th in Brain, and funded with the help of the Christopher & Dana Reeve Foundation, is a huge stepping stone in the path towards finding a cure for paralysis. (client)

Source: USA Today 4/8/14

Animals ‘Let Loose’ to Promote Zoo Opening in Paris

To promote the opening of the Paris Zoological Park, open animal crates were placed around famous sights like the Eiffel Tower, leading people to believe that animals were let loose. Capturing the attention of passersby, the crates displayed information regarding the park’s opening on the sides of the crates.

Source: PR Examples 4/9/14

Hard Rock Cafe Invites Patrons to ‘Sing for Supper’

This year, on Tax Day, Hard Rock Cafe is cutting Americans a break by asking them to lay down their wallets and pick up the mic at all U.S. cafe locations! Guests can ease the pain of Tax Day by selecting their favorite song and taking the stage to perform at their local Hard Rock Cafe. Guests who perform a complete song on Hard Rock Cafe’s live music stage in front of the entire restaurant will receive a free dinner entrée from Hard Rock’s new menu. (client)

Source: USA Today 4/12/14

PopSugar Launches Full-Service Unit The Bakery

The women’s lifestyle company PopSugar, is now unveiling its newest project, The Bakery- a full-service in-house team focused on helping advertisers target their direct demographic, women ages 18-39 by creating content and offline branded events. The Bakery will also allow companies to use PopSugar’s own advertising technology, PopSugar Snap, to develop its own campaigns.

Source: Adweek 4/9/14

SodaStream Targets Ocean Pollution, With Light Touch

In a partnership with nonprofit organizations Earth Day Network and 5 Gyres, SodaStream has launched a cause-related campaign that aims to raise awareness of the "Great Pacific Garbage Patch," a collection of mostly plastic waste that is twice the size of Texas. SodaStream aims to encourage consumers to sign a petition that will be sent to world leaders, urging them to work to address the issue of pollution.

Source: Media Post 4/9/14

Skyscraper-Sized Tetris Game Wows US City

Thirty years after the game Tetris was created, game designers used a new platform to play – Philadelphia skyscrapers! Hundreds of Tetris fans had a little fun during Philly Tech Week with a big version of the classic video game on the side of the 29-story Cira Centre in downtown Philadelphia. Images of supersized shapes "fell" on two sides of the mirrored tower as competitors used joysticks to maneuver them, creating a spectacle against the night sky.

Source: MSN 4/6/14

Troy-Bilt Lets Gardening Enthusiasts 'Think Spring'

After a large number of Facebook users flocked to Troy-Bilt’s page to ask questions about yard work and share photos of their gardening experiences, the company decided to launch “Think Spring,” a digital platform for users to connect. Part of the initiative includes a brand new website where users can upload photos of their flourishing gardens or share their best gardening advice. The site will turn the content into an animated video that the user can share on Facebook and Twitter. Fans can vote on which video they liked the best, with the best videos going head-to-head on Troy-Bilt’s Facebook page. The winner will receive prizes from Troy-Bilt and Lowe’s.

Source: Media Post 4/8/14

GoldieBlox Spoofs 'This Is Your Brain on Drugs' in Egg Spot For Easter

GoldieBlox, the toy company on a girl-power mission, is back with a new message – and this time it’s for grownups! With Easter just around the corner, GoldieBlox created an ad based on the iconic "This Is Your Brain on Drugs" campaign to help parents realize that the toys their young daughters play with can make a difference in their futures. GoldieBlox’s "This is Your Brain on Engineering" shows just that, and what can happen when girls experiment with math and science rather than just dolls and dresses.

Source: Adweek 4/8/14

J.Crew Brings Back a Discontinued Swimsuit Just Because One Superfan Asked Nicely

J.Crew received a PR boost this week after Jenni Avins, a fashion writer for New York magazine and The Wall Street Journal, wrote an impassioned plea in NY mag’s The Cut blog, asking J.Crew to bring back its scoop back tank swimsuit. J.Crew promptly responded by announcing the swimwear’s return in a two-page New York ad with a handwritten note directly from creative director Jenna Lyons, to prove that big brands listen to its customers.

Source: Adweek 4/9/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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