Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Justin Timberlake Takes a Shot at Tequila

Sauza® 901® Tequila introduced its first digital media campaign featuring founder and co-owner Justin Timberlake. The campaign’s first video, entitled “Don Sauza’s Diary,” combines a nod to the past with elements of the present, using a fictional diary as interpreted by Justin Timberlake to bring to life Don Sauza, the Sauza brand’s founder. The campaign will continue exclusively on digital and social channels throughout 2014. (client)

Source: Wall Street Journal 5/1/14

Coldplay Launches Lyric Treasure Hunt For Ghost Stories Album

In celebration of its sixth album, Chris Martin and Coldplay started a treasure hunt for their fans by placing nine of their song lyric sheets in ghost novels in libraries around the world. Two have already been located, but in those seven remaining lyric sheets there is a special prize – the opportunity to fly and see the band perform at London’s Royal Albert Hall later this year. Coldplay’s album will be released May 16.

Source: TIME 4/29/14

Mondelez Launches Soccer Push, Real-Time Video Studio

Mondelez International has unveiled its soccer marketing program, dubbed #PassTheLove which includes multi-brand sponsorships with major North American soccer teams. The overall goal of the campaign is to engage and reward consumers as they celebrate all aspects of soccer — the rituals and anthems, as well as the matches themselves. The massive soccer-marketing program will also be among the first to benefit from Mondelez's newly announced real-time video production capabilities, developed through a partnership with video news supplier NowThisNews.

Source: Media Post 4/29/14

SpeedStick Gear Targets Adrenaline Junkies via Twitter, YouTube Personality

SpeedStick Gear has teamed up with YouTube influencer Devin Graham. Graham is known for filming videos performing extreme stunts, such as jumping on bikes or snowboarding. Through May 8, Mr. Graham will tweet out clues about his next video project, sponsored by SpeedStick Gear, using the #GearChallenge hashtag. Entries will be whittled down to ten consumers who come the closest to guessing the correct trick. Those consumers will then be asked to take a picture of themselves that will be judged on creativity, originality and integration with the brand. The winner will then receive a trip for two to the destination, including airfare and hotel stay.

Source: Mobile Marketer 4/28/14

Snapchat Goes After Mobile Messaging With a New Design

Snapchat is hoping to transform into a primary hub for mobile messaging. The new revamped version of Snapchat lets users trade text messages and has the ability to have a real-time video conversation while easily switching between those modes within the main Snapchat application. The video-chatting feature works on Wi-Fi and cellular connections.

Source: The New York Times 5/1/14

Fruit of The Loom: Naked Cowboy in New Undies

Fruit of the Loom is launching its new boxer briefs for men with some help from Times Squares Naked Cowboy. On Tuesday, the New York fixture will wear the new briefs while handing out samples and coupons in Times Square from 8 a.m. to 2 p.m. An accompanying billboard on the Nasdaq Tower in Times Square will read, "Even the Naked Cowboy has changed his underwear."

Source: USA Today 5/2/14

Gillette Puts on a Brave 'Shave Face' With Launch of New Razor Handle

For the launch of Gillette’s new ProGlide Flex Ball razor, the brand released a video of a man shaving his entire face with one stroke using the pivoting razor. The campaign hopes to stop men from buying cheap razors. The design of the razor also aims to combat stray hairs in hard-to-reach places, one of the most common complaints.

Source: Ad Age 4/30/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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