Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week. 'Made' 1 Million Babies and Wants to Send Some to College is reaching out to its earliest couples who now may have children graduating high school. To celebrate the 20th anniversary (and the fact that more than 1 million babies have been "made" by Match connections over the years), the company is launching an annual scholarship program called MatchMade. To enter, kids must submit a video explaining how their parents met on the site in a "creative way." Submissions will be accepted through June 30, 2014. One winner will be awarded $50,000 for college tuition and their parents will receive $5,000.

Source: Mashable 5/6/14

Trident Launches Clothing Line That 'Disables' Your Technology

Trident chewing gum has developed a new way to keep its fans focused on the important things in life. The brand has launched a clothing line that keeps people’s tech addition in check. The clothing shields radio frequencies by disabling ringing and pinging of devices when stashed into the clothing’s pockets.

Source: Creativity 5/6/14

Grilled Cheese Sandwiches Will Soon Parachute Out of The Sky

An Australian company, Jafflechutes, is bringing an American favorite from Down Under to New York City through an unprecedented means of transport: parachute. The company successfully crowdfunded a campaign to deliver grilled cheese sandwiches to the Big Apple by parachute. Want to catch an airborne jaffle (Australian for grilled cheese)? The company will announce the next day’s drop in advance on Facebook and Twitter.

Source: Gothamist 5/6/14

Amazon, Twitter Link Up For Easy Shopping Through #AmazonCart

Twitter users can now link their accounts to an Amazon account, and automatically add items to their shopping cart by responding to any tweet with an Amazon product link using the hashtag #AmazonCart. The tweet will only add the item to the customer’s cart and is not a confirmation of a purchase.

Source: CNet 5/5/14

Hostess’ On-Pack, X-Men Promotion Integrates Promo Codes With Facebook

Hostess has launched new limited-edition Twinkie flavors to promote X-Men: Days of Future Past. The new flavors are also part of a sweepstakes that requires fans to enter a promo code on the brand’s Facebook page, found on the packaging. Prizes include X-Men gear packages, movie tickets, Blu-Ray collections, and coupons for Hostess goods. In partnering with 20th Century Fox and other brands, Hostess is moving away from its nostalgia angle of marketing to join in the hype produced by popular culture.  Through social media and offering limited-edition products for consumers to try, Hostess hopes to build more brand loyalty and gain new followers.

Source: Mobile Commerce Daily 5/6/14

Qantas Turns Its Sick Bags Into a Social Media Marketing Opportunity

Australian airline Qantas has created a new campaign allowing fliers to use air sickness (or “barf”) bags as a personal drawing board to create their own works of art.  The best drawings submitted will be posted on Qantas’s Instagram account throughout the month of May, with winners receiving a double Qantas Club pass – which is valid for entry into Qantas airport lounges, as well as priority check-in and extra baggage allowances.

Source: Skift 5/6/14

Perfect Match: Brazilian Kids Learn English by Video Chatting With Lonely Elderly Americans

FBC Brazil has come up with the cutest connection to help young Brazilians learn English: connecting them with elderly American’s living in retirement homes looking for someone to talk to.  With “Speaking Exchange,” young Brazilians are connected with older Americans via web chats to not only share a language, but also to develop emotionally and culturally impactful relationships. The pilot project was implemented at a CNA school in Liberdade, Brazil, and the Windsor Park Retirement Community in Chicago.

Source: Adweek 5/7/14

Mattel Teams Up with Car-Rental Agency to Rent Hot Wheels to Kids

Mattel partnered with European car rental agency, Europcar, to set up the “First Rental Car Agency for Kids” in Paris. When parents visited Europcar, representatives from Hot Wheels were there to rent out cars to kids as well complete with rental contract and late-return penalties. If kids didn’t return the cars on time, their parents’ credit cards were charged. Mattel was also able to tell which cars were most popular by seeing which cars were returned and which ones were kept.

Source: Ad Age 5/8/14

Hot Fashion Models Are Recruited For 'Sexy' Ad, But Then Things Get Really Awkward

Save the Children gathered several unknowing attractive models and asked them to be sexy while reading the dialogue off a cue card. However, the models were confused when they started reading alarming statistics regarding diseases and poverty among families and children, finding it inappropriate to be “sexy” while reading the disturbing information.  The unrehearsed confusion and shock of the models makes the video evocative, while shedding light on a topic many overlook.

Source: Adweek 5/6/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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