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Save the Children gathered several unknowing attractive models and asked them to be sexy while reading the dialogue off a cue card. However, the models were confused when they started reading alarming statistics regarding diseases and poverty among families and children, finding it inappropriate to be “sexy” while reading the disturbing information. The unrehearsed confusion and shock of the models makes the video evocative, while shedding light on a topic many overlook.
Source: Adweek 5/6/14