Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Rihanna Launches Limited Edition T-Shirt & Partnership With Hard Rock Cafe!

Hard Rock International has partnered with international superstar Rihanna on limited- edition merchandise. As part of the partnership, the singer revealed a shirt featuring an original design and artwork as part of Hard Rock’s Artist Spotlight Series. Hard Rock also announced that it was adding several of Rihanna’s personal items to Hard Rock’s expansive memorabilia collection. True to the brand’s “Love All – Serve All” motto, Hard Rock is celebrating the partnership with a donation to Rihanna’s charity, The Clara Lionel Foundation. (client)

Source: Just Jared 6/5/14

Hold Your Horses: Breathe Right Hopes to go Viral at Belmont

Breathe Right nasal strips headed to the races as a co-sponsor of Belmont Stakes, the final leg of the famous Triple Crown races. The brand capitalized on the controversial equine nasal strips, handing out 50,000 nasal strips to adults and asked them to wear the strips during the race as well as post selfies on social media. The brand also aired TV spots in the 10 largest markets featuring a jockey who wears nasal strips.

Source: USA Today 6/4/14

Are Your Pets Prepared For Hurricane Season?

To prepare pets for Hurricane season, Banfield Pet Hospital and American Humane Association mobilized its new 50-foot Red Star® Emergency Rescue Vehicle on a Northeast tour to provide free emergency preparedness clinics for pet owners as well as tours of the new truck. (client)

Source: Fox 6/2/14

Newcastle Brown Ale Will Pay You For a Twitter Follow

The famous beer company, Newcastle Brown Ale, will pay $50,000 in $1 increments to the next 50,000 individuals who follow @Newcastle. In hopes of gaining as many followers as possible, the famous beer company has created its “No Bullocks” campaign. This goes to show companies are now holding nothing back when it comes to gaining a huge social media presence.

Source: Fast Company 6/3/14

The Undeniable Comfort of Dogs Goes on The Road

With the goal of bringing a smile to everyone’s face, PetSmart hit the road with the Inspiration Waggin’. Stopping at six cities across the United States and Canada, the Inspiration Waggin’ reached senior citizen homes, students, soldiers, and commuters to alleviate stress. Highly-trained cats and dogs from each city were brought to each location for a few moments of unconditional love, including a major stop in Herald Square. After seeing the happiness the tour has brought to others, PetSmart encourages fans to use the hashtag #InspiredbyPets to share stories about how pets lift our spirits.

Source: Mashable 6/4/14

Ignite a New Tradition – Remake Father’s Day With Craftsman

Craftsman aims to remake Father’s Day this year, serving up new traditions including the ultimate “MAKEcation” weekend.  The Craftsman MAKEcation is a four-day experience set in the mountains of Southern California at Lake Arrowhead Resort and Spa over the Labor Day weekend. Through July 12, Craftsman Club members can enter for a chance to win a trip, and even gift their winning ticket to their dad for the ultimate Father's Day gift.

Source: My Private Brand 6/2/14

Target to Offer E-Books Through Partnership

Target is partnering with e-book subscription, Librify, to give customers an online platform for buying, sharing and discussing books. For $8.99 a month, consumers can access a recommended book each month, and a 10-20 percent discount on all other e-books. Librify also offers a social platform built around the idea of creating a virtual book club-type experience. Users can create bookshelves based on their favorite categories, such as beach reads or classics.

Source: USA Today 5/28/14

How Broadway’s Digital Marketers Aim For Buzz Outside The Box

The hit broadway play, “A Gentleman’s Guide to Love and Murder,” took a unique approach to create a media push. The Tony nominee sent out bottles of faux poison (a.k.a. green Kool Aid) in vials to every Tony competitor. In keeping with the comedy’s homicidal tone, the vial was decorated with a skull and crossbones and had an attached tag that read, “A toast to your success. Bottoms up!”

Source: Variety 5/27/14

There's a Restaurant in D.C. Serving Bugs Today if You're Into That

As part of a PR stunt for Ehrlich Pest Control, 13 restaurants, including one in D.C., will become "pestaurants" and serving guests dead bugs to eat. Ehrlich will be serving an array of exotic cuisine that includes a range of edible insects such as grasshopper burgers, crispy BBQ mealworms and scorpion lollipops. Although it is strange that a company specializes in best control would be hosting such an event, the goal is to “promote the health benefits of an insect rich diet, already enjoyed by billions across the globe.”

Source: Gawker 6/5/14

Field & Stream Takes Shoppers Camping

To celebrate the opening of its third store, Field & Stream is taking shoppers camping. The retailer is planning its first-ever Field & Stream Camp 1871, an overnight event at its new Erie, Pa. location. To link the promotion with Father’s Day, the retailer will pick three campers who use the #wheretraditionsbegin to share their Father's Day photo or story. The three winners get a VIP Campout experience, including outdoor prize packages.

Source: MediaPost 6/2/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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