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To celebrate the opening of its third store, Field & Stream is taking shoppers camping. The retailer is planning its first-ever Field & Stream Camp 1871, an overnight event at its new Erie, Pa. location. To link the promotion with Father’s Day, the retailer will pick three campers who use the #wheretraditionsbegin to share their Father's Day photo or story. The three winners get a VIP Campout experience, including outdoor prize packages.
Source: MediaPost 6/2/14