Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.
As a part of its "How Far Would You Go" campaign, Fantastic Delites rice snacks asked shoppers to participate in challenges for a free bag! Customers stood in line for ridiculously long periods of time, struggled through rough conditions and even navigated a slime-covered pool. The campaign isn’t new for the brand, but its success has allowed Delites to make the challenges more exciting and resulted in several viral videos of the stunts.
Source: Adweek 6/10/14