Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


How to Have Lunch With Derek Jeter For $10

Any fan of Derek Jeter who has $10 (or owns a credit card) has the opportunity to meet the Yankees legend and have lunch with him.  A $10 donation to Jeter’s Turn2 Foundation will make the donator eligible to win this coveted prize, which also includes a VIP tour of Yankee Stadium, seats for a game in Jeter’s personal suite and a signed Derek Jeter glove.

Source: NJ.com 6/16/14

PetSmart Charities, Match.com Pair For Dating Events

PetSmart Charities and Match.com have paired up to create pet-friendly dating events. The pet supplies retailer’s non-profit charitable affiliate and the online dating service will hold Stir events in four cities across the U.S. and Canada. Match will invite local partner shelters to attend, while PetSmart will provide information on adoption programs.

Source: Media Post 6/20/14

Kellogg’s Encourages Kids to ‘Show Your Stripes’

In an effort to celebrate young athletes, Kellogg's Frosted Flakes kicked off its summer-long "Show Your Stripes" program with a special Field Day event at New York City's Citi Field. Sixty area Little League players, and pro athletes like Victor Cruz, Daniel Murphy and Jon Niese, led the young athletes through three Show Your Stripes stations and spoke about the importance of team spirit and self-expression.

Source: Progessive Grocer 6/18/14

Harley-Davidson Getting an Electric Bike

After offering a mysterious teaser clip, Harley-Davidson lifted the veil on Project LiveWire, the first electric motorcycle in the brand's 111-year history. While specs have yet to be revealed, Project LiveWire is said to offer a "visceral riding experience with tire-shredding acceleration" and best of all... an unmistakable new sound, sure to become as iconic as the throaty signature roar for which Harley-Davidson bikes are known.

Source: The Daily Beast 6/19/14

State Farm Shows Why You Need Insurance During The World Cup

State Farm made itself relevant during the World Cup by creating an ad showing various acts of intense celebration during the big games. As families and friends go wild over their favorite teams they unknowingly destruct their homes; However, State Farm is watching allowing consumers to be “worry free” as they enjoy the best moments of their life. State Farm also ran a social campaign alongside the ad inviting people to record and share their own @WorryFree celebrations.

Source: Creativity 6/16/14

'Share A Coke' Bottles, Campaign Hit U.S.

To extend its  “Share a Coke” campaign, Coca-Cola is dropping its logo from bottles and inserting popular first names. The 1.25 and 2-liter bottles will have group names such as “Family” and “Friends,” while the 12-ounce cans will feature popular phrases such as, “Bestie” and “Wingman.” The eight-ounce glass bottles will have the “Share a Coke” message printed on the label. Consumers will be eligible to be featured on Coca-Cola billboards and at ShareaCoke.com by posting their bottle on social media platforms with the hashtag #ShareaCoke.

Source: Media Post 6/12/14

Durex Condoms Tells World Cup Players ‘Don't Fake It’

Durex Condoms has released a new ad called “Don’t Fake It,” in which amateur soccer players exaggerate their injuries. The comedic ad features players making ridiculous dives, grabbing their knee in pain and rolling the ground. All the action is done in a dramatic slow motion effect to send home the message.

Source: Today 6/18/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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