Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Muscle Maker Grill Sends Fans to The Competition

Quick-serve restaurant chain Muscle Maker Grill has launched a "Behind Enemy Lines" social media sweepstakes. Muscle Maker Grill “Warriors” who post a photo of themselves making the brand's three-fingered "Warrior W" hand sign to Instagram using the hashtag #MMGWarrior, will be entered in a sweeps.  Daily and weekly prizes include Muscle Maker Grill gift cards and T-shirts. The grand prize is a $350 Dick’s Sporting Goods gift card plus a $150 Muscle Maker Grill gift card.

Source: Marketing Daily 6/26/14

Cracker Jack Wants to Break Out of The Ballpark

Cracker Jack is launching a new social media campaign on Facebook, called “The Surprise Inside Project,” playing off the fact that Cracker Jack is known for the prize inside its box. The contest asks Facebook users to request creative “surprises” for friends and family, with a value of up to $20. In all, 200 winners will be selected, and the brand will actually get the items and deliver them in a Cracker Jack box. Winners are being encouraged to take photographs and video of prizes being presented, and to post them using the hashtag #CJSurprise to Twitter, Vine or Instagram.

Source: The New York Times 6/24/14

Heineken Runs Instagram Campaign For Gay Pride Month

In celebration of Gay Pride Month, Heineken started a “Like for Love” campaign on Instagram that includes a set of seven photos that show six different couples. Each Instagram photo makes the background look like a rainbow when users scroll down and when they tap twice on a photo to “like” it, Instagram displays a heart that forms between the couple in the picture.

Source: Adweek 6/25/14

P&G's Always Aims to Change What it Means to be 'Like a Girl'

Procter & Gamble Co.'s Always has launched "Like a Girl," a video that takes issue with generations of playground taunts about people running, throwing or fighting "like a girl." In the video, adults and children are asked to show what it looks like to run, fight or throw like a girl. They make pathetic and stereotyped imitations. Then, pre-pubescent girls are asked to do the same thing, making confident, serious efforts at each. The message: girls' confidence plunges during puberty, and "Always wants to change that."

Source: Adage 6/26/14

Google Glass Rolls Out Diane von Furstenberg Frames

Google Glass took a chic approach to its glasses by rolling out the new DVF Made for Glass collection, created with designer Diane von Furstenberg. The stylish, designer glasses can be found at Net-A-Porter for a pretty penny, and are available in all five colors: brown, shiny lagoon, shiny elderberry, matte java and matte ice, for both men and women!

Source: Mashable 6/23/14

Carvel Unleashes Nutella Soft Serve And Ice Cream

This summer, Carvel is launching a line of Nutella flavored ice cream. The new Nutella line will include: hand-scooped chocolate ice cream layered with Nutella hazelnut spread, “Carvel Crunchies” and topped with more Nutella; a soft-serve ice cream made with Nutella spread; the Sundae Dasher with Banana (Nutella soft-serve and bananas topped with whipped cream and more Nutella); and the Sundae Dasher with Chocolate Crunchies (Nutella soft-serve with banana and Carvel Crunchies). Consumers should get it while they can – this line will only be available for a limited time from June 30 to Sept. 30!

Source: Foodbeast 6/25/14

SPEEDO USA Partners With The American Red Cross

Speedo USA and the American Red Cross have partnered to launch a “Begin to Swim” line of youth branded products. Items from SPEEDO’S Begin to Swim line that will feature the Red Cross mark include swim toys that promote aquatic confidence; fins, kickboards and other kick coaches; as well as apparel and swimwear with UV protection. Speedo and Red Cross will also work together to create new products with the American Red Cross Scientific Advisory Council.

Source: Yahoo 6/19/14

Ringly Hit Its Pre-Order Goal in 8 Hours

Ringly is a new ring debuting as the latest foray in wearable technology. The Bluetooth-enabled ring has the capability to alert wearers when they have a text message or phone call via customizable notifications through vibration and light. The first collection has four semi-precious stone options, including rainbow moonstone, emerald, black onyx and pink sapphire, matted with 18K gold. The rings are available for pre-order for $145 to $180.

Source: Technical.ly Brooklyn 6/23/14

Ariana Grande, MTV Revive 'TRL' For One Day

For those nostalgic for the days when MTV actually played music, Total Request Live will be coming back on July 2! TRL will be airing on MTV for one day only, and will focus on pop sensation, Ariana Grande. The most requested music video countdown show will be re-dubbed “Total Ariana Live” and will feature a live performance by Grande.

Source: Billboard 6/25/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

Have questions? Comments? Suggestions? Send an e-mail to .

Recent Hotsheets


2017

2016

2015

2014

2013