Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Is The Game Swayed by Where The Team Stays?

TripAdvisor, the world’s largest travel site, tapped into its online resources to garner user feedback on hotels that are currently hosting 2014 FIFA World Cup competitors. TripAdvisor then used the data to determine the winners of the World Cup. Called the Hotel Cup, TripAdvisor has given soccer fans fun but useful insight, and may even have helped plan a few Brazil itineraries! (client)

Source: Adverblog 7/6/14

Pizza Hut Enlists Ninja Turtles, Augmented Reality to Reintroduce Cheesy Bites

Pizza Hut is deploying augmented reality and a social campaign to help reintroduce a menu favorite, Cheesy Bites pizza. As part of its partnership with the revamped Teenage Mutant Ninja Turtles, the campaign incorporates the hashtag #TBTMNT, which encourages submissions centered on fans’ old turtle costumes and “turtle swag.” The hashtag reflects the “throwback” trend seen prevalently on social media. The best submissions can win gift cards and other prizes. The campaign will last through the summer, as the film hits theaters August 8.

Source: Mobile Commerce Daily 7/8/14

Kraft Makes Data a Team Player in World Cup Recipe Campaign

Kraft Comida took full advantage of this year’s World Cup, seizing the opportunity to score with its targeted market of Hispanic moms, expected to whip up snacks for the games. Kraft has taken a strategic approach to its World Cup-themed effort, dubbed Flavors of the Championship, or Sabores del Campeonato, the brand looked to data reflecting social commentary and search trends to create recipes they suggest in emails, Facebook posts and on YouTube. Kraft allowed time for real-time adaptation of consumer insights, resulting in 70 party-ready recipes.

Source: AdAge 7/9/14

#Apollo45: Buzz Aldrin Helps Apollo 11 Moon Shot Go Viral Again

Buzz Aldrin is aiming to make the Moon Shot go viral for the 45th anniversary of the milestone event.  Enlisting the celebrity elite such as Tom Hanks, Jared Leto, John Travolta and Stephen Colbert for the campaign, Aldrin is asking celebs to share the memories they have featuring the moon shot and all of the history that surrounds it, using the hashtag #Apollo45 on social media. Aldrin isn’t stopping there; he is also inviting everyone to participate and share their memories on social media as well.

Source: NBC 7/8/14

JetBlue Supports Ocean Protection

JetBlue is partnering up with The Surfrider Foundation to protect and preserve some of the world’s most treasured beaches. The airline will provide the foundation with free travel to support its various beach cleanups throughout the U.S., Caribbean and Latin America. JetBlue is focused on connecting that the environmental health and natural appearance of destinations' shorelines have a direct impact on the airline's core business.

Source: Media Post 7/9/14

At Chick-fil-A, Halloween Comes Early This Year

Chick-fil-A once again celebrated Cow Appreciation Day, offering a free meal to any customer that visited the restaurant dressed in a full cow costume on July 11. The brand also created a DIY cow costume to help fans transform into bovine beauties. Those who showed up with a few cow accessories earned a free entrée.

Source: Delish 7/7/14

Hallmark Australia Enlists Postal Puppies For This Sweet Spot

Hallmark Australia developed an adorable ad replacing a regular postman with a sleepy pup who simply delivers happiness to people’s doorsteps. The ad was developed to promote Hallmark’s new HelloYou app that allows users to design and send a printed card, with selected orders being delivered by a post puppy, dressed in a little personalized uniform and mailbag.

Source: Creativity 7/9/14

Self-Serve Beer Machines Have Arrived in Major League Baseball

The Minnesota Twins became the first major league baseball team to nix the bartender and offer self-serve beer to fans this week with the unveiling of two machines at Target Field. The machines, called DraftServ, offer a mix of Bud, Bud Light, Shock Top Lemon Shandy and Goose Island 312 Urban Pale Ale, and were created through a partnership between concessionaire Delaware North and Anheuser-Busch. Early fan response has been positive, but the big test for the Twins and MLB will be serving fans at the upcoming All Star Game.

Source: USA Today 7/7/14

Samsung Starts a Tab Cab With New Marketing Push

Samsung took over New York City taxicabs to connect consumers with the new Galaxy Tab S. Riders were shown four tablets and asked to pick their favorite- with an overwhelming majority selecting the Galaxy based on screen alone. They were then allowed to interact with the tablet directly for the remainder of the ride, while being told statistics comparing the tablet to its competitors.

Source: ITWire 7/8/14

Wendy's Offers New Twist on Pretzel Love Songs

Last year Wendy's introduced its Pretzel Bacon Cheeseburger by using love songs made up of lyrics pulled from the tweets of people who expressed their feelings for the tasty treat. Then, like a summer love ended too soon, it was over and Wendy’s Pretzel bun was gone. Fear not burger lovers, Wendy’s pretzel buns are back and the fast food chain has also reunited its fans with tweet-fueled love songs. The brand said last year that it was inspired by Josh Groban singing Kanye tweets on Jimmy Kimmel, but now it's once again created a funny piece of consumer-generated content of its own using fans' comments on social media collected via the hashtag #PretzelLoveSongs.

Source: Media Post 7/7/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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