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Last year Wendy's introduced its Pretzel Bacon Cheeseburger by using love songs made up of lyrics pulled from the tweets of people who expressed their feelings for the tasty treat. Then, like a summer love ended too soon, it was over and Wendy’s Pretzel bun was gone. Fear not burger lovers, Wendy’s pretzel buns are back and the fast food chain has also reunited its fans with tweet-fueled love songs. The brand said last year that it was inspired by Josh Groban singing Kanye tweets on Jimmy Kimmel, but now it's once again created a funny piece of consumer-generated content of its own using fans' comments on social media collected via the hashtag #PretzelLoveSongs.
Source: Media Post 7/7/14