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The bacon trend seems to be larger than ever right now and the bacon brand Hormel Black Label is taking advantage of the limelight with its newest idea. Hormel teamed up with BBDO Minneapolis to fuel a motorcycle with bacon grease on a road trip from Minneapolis to San Diego. The bacon-fueled ride will end at the International Bacon Film Festival and consumers can be a part of the trip by following #drivebybacon.
Source: MinnPost 8/12/14