Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Levi’s New Campaign Celebrates the Stories of People Who Live in Their Jeans

Most of us probably own a pair of Levi's jeans, and many of us probably have a story or two about them. To celebrate the stories and styles of denim lovers, the brand has launched its “Live in Levi's Project,” blending storytelling with social media. The “Live in Levi’s Project” launched with a film showcasing the experiences of real people – musicians, tattoo artists, barbers, street performers and others – living, working and playing in Levi’s. To get involved, fans can use #LiveInLevis on Facebook, Twitter and Instagram.

Source: Complex Mag Online 8/5/14

Inaugural Online Vote Lets Public help Nonprofits win a $350K #HumanaGrant

For the first time, health and well-being company Humana is asking the public to help a deserving nonprofit in Chicago, San Antonio and Tampa Bay win a $350,000 Humana Communities Benefit grant, which is intended to provide a transformational impact on the nonprofit and improve the health and well-being of the communities they serve. Anyone can vote, regardless of their location, each day at www.HumanaHCBVote.com. While the online community vote is open until Aug. 22, more than 15,000 votes were submitted in the first three days! (client)

Source: KSAT 8/11/14

Small Town America Gets Showered With Oreo Cookies

To celebrate the new Oreo mini flavors, Oreo is delivering a tiny parcel of mini Oreos to every household in 50 of America’s smallest towns, including Rabbit Hash Kentucky (population: 315) and Vantage, Washington (population: 70). In a mini press release the size of a business card, Senior Director of Oreo Mondelez International, Janda Lunkin, explained that the brand believes it’s the little things that make life special, from little gestures to little places. The delivery comes from fictional store “Mel’s Mini Mini Mart” which is the tiniest mini mart there ever was.

Source: The Daily Meal 8/11/14

Pinterest Adds Messaging to Enable Conversations

Pinterest has added a ton of new features over the last year and the social platform recently announced the latest addition to the site: the ability to have private, Pin-based conversations. While users can always comment on a Pin and even send Pins to friends, this new feature enables users to respond using a chat feature. Not only will this feature allow messages to be sent to individuals, it is also designed for group messaging, so more than two people can become part of the discussion.

Source: Social Times 8/8/14

Peanut Butter Cheerios Campaign's Spot-On Portrayal of Fathers

General Mills Canada has launched web-based campaign for Peanut Butter Cheerios, anchored by a series of ads portraying dads in a positive light. The #HowToDad campaign recognizes Peanut Butter Cheerios as the “Official Cereal of Dadhood” and highlights that fatherly responsibilities are continuing to grow and make an impact in targeting product sales directly to dads rather than just moms.

Source: Huffington Post 8/12/14

Can Cinnabon Woo Foodies with a New Chain of Artisanal Bites?

Cinnabon is coming out with something that could be even more delicious (if that’s possible). This September, Cinnabon will be testing out Bon Bake Shop by Cinnabon, where big flavor comes in bite-sized rolls. Frosting flavors will include S’mores, Maple Bacon, Wild Berries & Cream, Birthday Cake and more! The Bon Bake Shop will also have Whoopie Pies (red velvet cakes filled with its cream cheese frosting) and savory items such as cheese rolls and twists.

Source: BusinessWeek 8/12/14

Newcastle Brown Ale Celebrates Bartenders

Newcastle Brown Ale is celebrating bartenders in a promotion enlisting the band Grouplove and the U.S. Bartender’s Guild. Members of the band who have worked as bartenders in the past will be serving drinks in select cities, while bartenders from the venue will be performing their own songs on stage.

Source: MediaPost 8/13/14

Vine Stars Combine Their Powers For This HP TV Commercial

HP is showing off its new x360 Pavilion laptop with the help of well-known Vine creators. The bendable laptop is featured in Vine video-clips as well as TV commercials, converting from a laptop, to a tablet and back again. The spot highlights the hashtag #BendTheRules and asks consumers to go out and bend the rules, too.

Source: Fast Company 8/11/14

Delta Faucet’s New Campaign Goes Heavy on Digital

Delta Faucet Company launched a new, cross-platform marketing campaign called “HappiMess” which will appear on social platforms such as Twitter, Facebook and Instagram. This new campaign focuses on encouraging consumers to share their brand experiences. The company launched a social media sweepstakes on Monday, August 11th, where consumers have the opportunity to participate to win Delta products by submitting photos, videos and written comments.

Source: Adweek 8/11/14

'Pork torque'! Hormel Makes Motorcycle That Runs on Bacon Grease

The bacon trend seems to be larger than ever right now and the bacon brand Hormel Black Label is taking advantage of the limelight with its newest idea. Hormel teamed up with BBDO Minneapolis to fuel a motorcycle with bacon grease on a road trip from Minneapolis to San Diego. The bacon-fueled ride will end at the International Bacon Film Festival and consumers can be a part of the trip by following #drivebybacon.

Source: MinnPost 8/12/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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