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To play up IKEA’s new digital catalog known as the “bookbook,” the Swedish furniture chain has released a parody of an Apple commercial. Jörgen Eghammer, also know as Chief Design Güru, teases that the 2015 IKEA catalog comes “fully charged with an eternal battery.” The over-the-top product descriptions create a clever and entertaining poke at Apple.
Source: Time 9/3/14