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Verizon took it up a notch during the star-studded Fashion Rocks concert in New York City this past week, designing a fabric based on tweets during the telecast on CBS. Verizon used a live stream on two screens that detailed how the music buzz changed the color and how the fashion conversation influenced the pattern. The third screen showed a digital model wearing the fabric. After the broadcast, the Verizon unveiled an interactive version of the final fabric, so participants could see which moments and conversations played a role in its creation. Once the fabric was finalized and printed, Verizon announced a partnership with Fashion Week designer Christian Siriano, who will put the garment together.
Source: Mashable 9/9/14