Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Juanes Partners With Hard Rock For Philanthropic Artist Spotlight Merchandise

Latin rock superstar Juanes and Hard Rock International announced the launch of the limited-edition Juanes Artist Spotlight Merchandise, benefiting the singer’s Fundación Mi Sangre. The exclusive line, a partnership between the multiple Grammy® and Latin Grammy®-winning superstar and the global entertainment brand, includes a collectible pin and men’s and women’s t-shirts – all featuring an original design by Juanes. To celebrate the partnership, Juanes made a special appearance at Hard Rock Cafe New York, to unveil the limited-edition designs and to donate personal performance items to the brand’s world-famous memorabilia collection. (client)

Source: Looktothestars.org 9/24/14

Zumba Fanatics Jerk And Twerk at Work in Brand's First TV Spot

Dance fitness company Zumba has created a “Let It Move You” campaign introducing the Zumba Instructor Network’s new mantra to the public, meant to elicit a feeling that moves you physically and emotionally, staying with you long after the class is over. The first-ever video advertisement shows people in everyday situations, overcome with the need to bust a move when a beat drops, showing the contagiousness of the Zumba spirit.

Source: Adweek 9/24/14

Beer Can Chicken: Popeye’s Seeks Microbrew Mojo

Popeye’s is adding the widely popular beer flavor to its fried chicken with the new Southern-influenced "Beer Can Chicken." While there’s no alcohol in the chicken, the limited edition fried chicken has a variety of seasonings including garlic, rosemary, cayenne pepper, lemon zest and a special flavor.

Source: USA Today 9/23/14

#X Campaign Goes Viral to Fight Texting While Driving

Over the past few weeks, #X has been appearing in the news and has just recently blown up online with celebrity tweets and endorsements from the likes of Tim McGraw, Demi Lovato and James Maslow. This new hashtag is meant to be sent as a warning that someone is getting into their car, effectively pausing any conversation until they have arrived at their destination. The, “It Can Wait,” campaign is meant to keep drivers from getting distracted by their phone, as any message sent can wait until it is safe to do so.

Source: CBS News 9/23/14

KitKat Has The Best Response so Far to Apple's #Bendgate Scandal

With the huge hype over the release of the new Apple iPhone 6, there has also been a lot of chatter that the product can get bent out of shape when it’s in an owner's pocket. Brands have been quick to respond to the claim, but KitKat hit the mark with its tweet “We don’t bend, we break,” with more than 12,000 retweets and counting. Ironically, KitKat also shares a name with the most recent version of Google’s Andriod.

Source: AdWeek 9/24/14

MasterCard ‘One More Day’ Idealizes Vacation

MasterCard encourages consumers to use the hashtag  #OneMoreDay, making the social pledge to take an extra vacation day, spend time with family and friends, and experience new things. Along with the hashtag #OneMoreDaySweeps, consumers could win a trip valued at $25,000 to a single destination of their choice.

Source: MediaPost 9/23/14

If Scary PSAs Won't Do it, Maybe This Adorable Puppy Will Stop You From Drinking And Driving

Anheuser-Busch has taken on a different approach to its responsible drinking campaign by using man’s best friend in a new PSA. To celebrate Global Be(er) Responsible Day, the company has opted to stray away from the usual approach to discourage drunk driving and use puppies instead. After success with dogs in prior campaigns, Anheuser-Busch is hoping to tug at people’s heart strings once more in hopes that it’ll deter them from drinking and driving so no one leaves these furry friends behind.

Source: Fast Company 9/22/14

James Harden Challenges the Internet to Game of HORSE

NBA star James Harden has shown the world he can hit some amazing shots, but now he's challenging consumers to a game of H-O-R-S-E. In Foot Locker’s new "Horse with Harden" campaign, hoops fans have the opportunity to submit trick shots through Twitter, Vine and Instagram, and challenge Harden to come up clutch once again. Come Oct. 1, Harden will respond to the best videos. If he makes the shot, the Internet gets a letter, but if he misses, he’ll get a letter. First one to spell H-O-R-S-E loses!

Source: AZCentral 9/24/14

Starbucks Tests Coffee With Beer Taste

Starbucks has launched a new Dark Barrel Latte, available only in Ohio and Florida locations. This new concoction consists of espresso with whipped cream and dark caramel drizzle, blended with a “chocolately stout flavored sauce.” There is no alcohol or beer as an ingredient. Starbucks tests new beverages regularly, which helps give customers the ultimate Starbucks experience.

Source: USA Today 9/22/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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