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Sallie Mae, a student loan lender, has developed a mobile app to help users plan for college using a variety of tools. The "College Ahead" app contains tips, exercises and interactive tools to prepare students for college. Based on research conducted by Sallie Mae, the brand has found that while many families view college as critical, most do not have a plan to finance the expense. The app also provides free access to the company's Scholarship Search and College Planning Calculator tools.
Source: Mobile Commerce Daily 10/10/14