Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Christopher Reeve's Son Gives First Look at Amazing Progress in Spinal Cord Injury Research

Ten years after Christopher Reeve’s passing, the Christopher & Dana Reeve Foundation launched The Big Idea, an ambitious fundraising initiative to fund the most promising paralysis therapy discovered to date – epidural stimulation. Initial research helped four spinal cord injured men regain voluntary movement and autonomic functions. The Big Idea campaign seeks to raise $15 million to expand the research to 36 more people with spinal cord injury, then thousands more, to reach Christopher Reeve’s dream of a world without wheelchairs. To see the amazing progress made and donate, visit www.ReeveBigIdea.org. (client)

Source: People.com 10/9/14

Forget Siri, Domino's Wants You to Meet Dom

Move over Siri – it’s time to meet Dom! Domino’s Pizza has just launched its new voice-ordering system that is not unlike Apple's Siri in that it responds to users' questions. The brand’s voice-ordering capability is the first such app in the restaurant industry. Dom is available for a variety of personalized ordering needs, including taking an order for carryout or delivery, handling saved Easy Orders, suggesting additions to a meal and finding coupons for the best deals.

Source: Ad Age 10/5/14

Dodge Celebrates 100 Years With Hellcats, Gas Monkey And Motley Crue

In celebration of the centennial anniversary, Dodge is throwing a concert of epic proportions. Dodge has teamed up with Richard Rawlings of Gas Monkey Garage and Motley Crue to kick off “Dodge Rocks Gas Money,” on Nov. 1! The automaker will also have a couple 2015 Charger and Challenger SRT Hellcats on scene for some 707-horsepower thrill rides. Owners of new and classic, shiny Dodge Chargers, Challengers and Vipers are encouraged to attend. (client)

Source: BoldRide 10/7/14

IKEA Made a Talking Mirror That Basically Just Tells You You’re Pretty All Day

Ikea launched the Motivational Mirror in Britain, which delivers a compliment as you gaze at your reflection. The mirror uses complex coding to give a variety of compliments that people would like to hear. The mirror was created based on research that 43.6 million people in the U.K. are self-critical of their appearance. With this new product, Ikea hopes to create a solution to improve everyday routines.

Source: Time 10/8/14

A New Effort From a ‘New’ Jersey City Urges, ‘Make It Yours’

Trying to entice would-be Brooklyn-ites, Queens dwellers and those looking for an urban setting to call their own, the Jersey City Economic Development Corporation has launched the “Make It Yours” campaign to encourage those to settle on their side of the Hudson. The campaign strives to rebrand Jersey City and to give residents a sense of place and excitement.

Source: New York Times 10/6/14

Verizon Tries For a 'Ship My Pants' Moment by Poking Fun at Its 'Half-Fast' Rivals

It may be the newest trend in commercials, and Verizon FiOS (no strangers to high speeds) are jumping on this bandwagon early with its newest campaign for Internet services. Claiming that other providers’ upload and download speeds aren’t equal, the company urges you to drop your "half-fast" current provider. Marketers, including KMart and Booking.com, have been testing the censors lately with these commercials that sound just close enough to foul language to elicit a chuckle. So far, the reviews have been positive - and for FiOS, they’re being uploaded faster than ever.

Source: Adweek 10/7/14

MassMutual Uses Social, Philanthropy to Engage

The Massachusetts Mutual Life Insurance Company has launched a new social initiative called #LoveisaGift. Now through Nov. 30, the company will donate one dollar for every post shared on its website or Instagram to Easter Seals. Participants can either take a picture of themselves and the people they love and upload them directly to loveisagift.com, or through Instagram using the hashtag #loveisagift.

Source: MediaPost 10/7/14

Zynga Launches New Words With Friends to Global Audiences: One of The World's Favorite Word Games Becomes Sleeker, Smarter, And More Social

To kick off its five-year anniversary, the globally known word-play app, Words With Friends, has upgraded its system to fit the requests of fans. The new features now allow players to play solo, find opponents, use the dictionary powered by Dictionary.com and learn the word of the day, which allows the game to be taken to new levels! Words With Friends continues to be the world's most popular mobile word game with an estimated 55 million matches being played around the world at any given moment.

Source: CNN 10/9/14

Sallie Mae Introduces Mobile App For Effective College Planning

Sallie Mae, a student loan lender, has developed a mobile app to help users plan for college using a variety of tools. The "College Ahead" app contains tips, exercises and interactive tools to prepare students for college. Based on research conducted by Sallie Mae, the brand has found that while many families view college as critical, most do not have a plan to finance the expense. The app also provides free access to the company's Scholarship Search and College Planning Calculator tools.

Source: Mobile Commerce Daily 10/10/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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