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Brand Returns to New York For Another Art Exhibition That Promotes Less Soda, More Water Through Street Art
Drinking water has never been so cool! The brand WAT-AHH! is bottled water marketed specifically for children and teenagers. The brand gives each bottle a hip design, causing kids to want to drink more water! The company linked up with non-profit Partnership for a Healthier America for its Drink Up initiative, which works to get both kids and adults to drink more water and less of the other stuff. They reached out to street artists to create graffitied work based on the idea of hydration.
Source: PSFK 10/15/14