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iHeartRadio is touring the country with a T-shirt vending machine that accepts Instagram photos as payment. The five-week campaign stops at 10 college campuses in the Midwest and South, and at each university, the iHeartRadio team sets up a vending machine that swaps Instagram photos for free merchandise. When consumers take an Instagram picture and tag it with the hashtag #iHeartRadio, the uploaded photo triggers the vending machine to spit out a T-shirt or a pair of sunglasses.
Source: Adweek 10/24/14