Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Shaq-A-Clause And Toys”R”Us Spread Holiday Cheer

Now through Dec. 7, Toys“R”Us is hosting its annual nationwide Toys for Tots campaign for the Marine Toys for Tots Foundation. NBA legend Shaquille O’Neal, otherwise known as Shaq-A-Claus, has signed on again with the retailer and is encouraging consumers to donate new toys at local stores or monetary donations in-store and online. Toys“R”Us and Shaq-A-Claus are also asking supporters to participate in the #PlayItForward challenge, where people can take a photo of themselves donating a toy in any store. For every "un-selfie" photo shared, Toys “R” Us will then donate an additional toy for the cause. (client)

Source: Retailing Today 10/16/14

Happiness is a Coach Handbag With Snoopy on it?

Coach has launched its new line, Coach X Peanuts Collection, a collaboration that has brought Charlie Brown and the gang to Coach’s handbags, accessories and clothing. The brand also unveiled a mobile app that will enable Peanuts/Coach fans to be photobombed by Snoopy and friends, and will bring the characters to life in-store via augmented reality. Users can also find out which Peanuts characters they're most like with a quiz.

Source: Fast Company 10/23/14

She Means Business! Bethenny Frankel Launches New Book Skinnygirl Cocktails in Smart Blouse

Bethenny Frankel, the original Skinnygirl, celebrated another milestone this week – the release of her fifth and newest book “Skinnygirl Cocktails: 100 Fun & Flirty Guilt-Free Recipes.” Set to be released Oct. 28, Bethenny hosted a private pre-launch party alongside lifestyle site GiltCity for the recipe collection. Guests enjoyed Skinnygirl Cocktails and a Q&A with Bethenny herself and E! News’ Alicia Quarles where she shared her Skinnygirl secrets. Bethenny also demonstrated some of her favorite recipes from the book, including a Spicy Jalepeno Margarita and preppy trousers. (client)

Source: Daily Mail 10/22/14

Statue of Liberty to Sport Bow Ties on Halloween, Sort of

Menswear brand Nick Graham (created by and named after the founder of Joe Boxer) has secured a huge spokeswoman for the launch of its brand: Lady Liberty. This Halloween, starting at 8 a.m., the famous statue on the Hudson will be wearing one of two 60-foot, 35 lb. flying bow ties. Or at least she’ll appear to be. By carefully positioning the bow ties in airspace around the statue using helicopters, the brand will be able to give the appearance that the statue is wearing the product without infringing any usage rights. So if you see giant menswear flying around Manhattan this week, remember: it’s not ghosts, it’s marketing.

Source: USA Today 10/22/14

Behind The Scenes of eBay's Shop The World Campaign

eBay's "Shop The World" campaign will soon be launching on television, tablets and mobile devices. The brand is hoping consumers use any moment to instantly shop on eBay no matter what they may need. The campaign positions the online shopping and selling site as a hub to acquire absolutely anything, whenever, at amazing deals.

Source: The Guardian 10/22/14

Back to The Future: Here Comes The Hendo Hoverboard

California startup Hendo has created the world’s first working hoverboard and has launched a Kickstarter campaign to crowdfund the product. Engineers at Hendo released a video with a demo of the prototype as proof of concept that we are this much closer to a world where consumers can fly through the air on levitating platforms. Marty McFly would be proud.

Source: Engadget 10/21/14

Gap Factory to Launch New Star-Studded Holiday Push

As part of Gap Factory's plan to distinguish itself from the broader Gap brand, it has tapped fashion photographer David Lachapelle to shoot a star-studded holiday campaign as the outlet tries to elevate its creative. Supermodels Chanel Iman, Chrissy Teigen and Noah Mills star in the campaign, alongside New York Giants wide receiver Victor Cruz. The holiday campaign will include print and social media, launching in stores and in national publications. Gap Factory is also looking to earned media from TV appearances, retail and blogger partners to expand the campaign.

Source: Adage 10/17/14

Ouija Launches First Official Sponsored Campaign on Snapchat

Snapchat recently started hosting sponsored content and the first official ad was a commercial for the Universal Pictures feature film Ouija. With advertisements now on Snapchat, Snapchat will now have the ability to generate revenue independent of VC funding, or cash provided by any acquisition. Marketers are already seeing the potential of Snapchat as an advertising platform, with many brands receiving substantial engagement.

Source: Social Times 10/20/14

Your First Look at Lululemon's New Line

This month Lululemon is launching its new collection of season-appropriate high-performance gear. Designed to wick away sweat and outfitted with reflective material, there are numerous pieces for early morning low-light workouts. The brand stayed with its staple articles including sports bras and form fitting yoga pants, but will also include reversible vests, knits with zipper accents, and comfy sweatshirts.

Source: Refinery29 10/23/14

iHeartRadio's Vending Machine Turns Instagram Photos Into Swag

iHeartRadio is touring the country with a T-shirt vending machine that accepts Instagram photos as payment. The five-week campaign stops at 10 college campuses in the Midwest and South, and at each university, the iHeartRadio team sets up a vending machine that swaps Instagram photos for free merchandise. When consumers take an Instagram picture and tag it with the hashtag #iHeartRadio, the uploaded photo triggers the vending machine to spit out a T-shirt or a pair of sunglasses.

Source: Adweek 10/24/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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