Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Spooky Stats: The Trulia Housing Scare Report

In honor of Halloween, Trulia conducted a survey of prospective homebuyers to find out if the idea of sharing their home with a ghost would frighten them out of purchasing a home. Turns out, most house hunters are more afraid of clutter or living near a highway than they are of going to sleep at night in a former crime scene. Clearly the home seekers surveyed weren’t horror movie buffs.

Source: Forbes 10/24/14

Diane von Furstenberg is Dressing The Statue of Liberty in Her Iconic Wrap Dress—Get All The New York City Locations!

To kick off the launch of the new show House of DVF, Diane von Furstenberg is dressing the Statue of Liberty with a wrap dress. Six mini replicas of the iconic sculpture will be placed in six select locations around New York City and Diane is urging people to take selfies and use social media to hashtag #HouseofDVF. The designer has also announced the release of a new memoir.

Source: E! Online 10/28/14

Planet Fitness Launches 'Planet of Triumphs'

Planet of Triumphs, Planet Fitness’s new online community, allows members to share their gym experiences, whether they just started working out, or lost 100 pounds. Members can create a profile or sign in with Facebook or Twitter to share their story and see the stories of other members. Each of the 850 Planet Fitness locations will announce a Triumph of the Week and award a member a prize. One lucky member can win a walk on-role in a 2015 Planet Fitness commercial.

Source: Media Post 10/27/14

Diet Coke Creates 2 Million Unique Labels to Prove How Special You Are

Diet Coke recently used an algorithm to create and release 2 million one-of-a-kind bottles in Israel. The "Stay Extraordinary" campaign set up kiosks where consumers could get shirts, iPhone covers and other swag to match their unique bottle design. Early returns have shown a notable uptick in sales with the campaign, and individual bottles, as well as sets of bottles, are already fetching money on eBay. Leave it to one of the world’s largest brands to take a huge step in marketing to the smallest niche markets- individual consumers. Here’s hoping the campaign comes stateside soon.

Source: Fast Company 10/28/14

Fox’s Sleepy Hollow Promoted in Waze App For Halloween Scares

Fox's Sleepy Hollow is incorporating a character's creepy voice in the community-based traffic and navigation application Waze to tap mobile creativity. Waze introduced the Haunted Waze map, filled with ghost road goodies and haunted locations. Wazers can help de-haunt the map by adding real places to the Waze map, which aims to promote the app's new Places photo and content initiative that debuted in version 3.9. Every place added helps reduce the amount of haunted places, and every real place equals points.

Source: Mobile Marketer 10/27/14

Kleenex Encourages Simple Acts of Tissue Sharing

The Kleenex brand often hears stories of people sharing its tissues in moments of kindness. Now the brand is asking people to talk about simple acts of kindness for the #KleenexCare effort. In its TV ad, a young man shares a Kleenex pack that has one tissue left with an older woman; when she sneezes, she tears the tissue in half and shares it with him. The spot ends with the push for consumers to share their stories on KleenexCare.com.

Source: AdAge 10/29/14

Kraft Peanut Butter Brings Iconic Bears to Life

Kraft is selling stuffed teddy bears whose likeness will appear on jars of Kraft Peanut Butter. The "Stick Together" campaign aims to build stronger emotional connections with millennial families. Spots that will begin airing in April follow a woman from childhood to adulthood, experiencing life's milestones with her teddy by her side.

Source: Marketing Magazine 10/20/14

Burlington Warms Hearts With Warm Coats

Burlington has partnered with K.I.D.S./Fashion Delivers and ABC’s Good Morning America for its eighth annual Warm Coat Warm Hearts coat drive, themed around “Families Helping Families.” Consumers and their families are invited to donate gently worn coats at drop boxes at Burlington locations nationwide to help the many families in need of coats during the cold season.

Source: Retailing Today 10/30/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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