Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Shell Rotella Unveils Two Unsung Films During SEMA Show in Las Vegas

This year at the SEMA Show in Las Vegas, Shell Rotella debuted the next installment of the “Unsung – A life in the day of hard work” series. One film tells the story of how Larry Koester overcame major obstacles after a tractor accident and the second film features the Bakers, a trucking family from Canada with a passion for the open road. The Unsung short-form documentary series is part of Shell Rotella’s initiative to highlight hardworking heroes across a wide variety of industries, and show how their work and lifestyles intertwine. (client)

Source: Total Landscape Care 11/6/14

USPS Releases Special 'Rudolph' Stamps

As part of its holiday kickoff, the USPS also announced that its Christmas stamp star is Rudolph the Red-Nosed Reindeer, the longest-running TV special, which marks its 50th anniversary this year. Joining Rudolph on the Forever stamps (which cost 49 cents) are Santa, the elf Hermey and Bumble the abominable snowman. The postal service also announced that starting Nov. 17, and up to Christmas Day, mail carriers will deliver packages seven days a week!

Source: FOX 11/7/14

Al Roker to Attempt World Record For Longest Live Weather Report

Beginning Nov. 12, Al Roker, TODAY's weather anchor, will begin a 34-hour-adventure, attempting to set a new world record for the longest uninterrupted live weather report broadcast. The stunt will stream live on TODAY.com and fans are encouraged to participate by sending weather questions, photos and messages on social media using #Rokerthon. Al Roker is asking people to pledge support via his Crowdrise campaign, which benefits our armed forces and United States Service Organizations (USO).

Source: TODAY 11/6/14

Talk to a Therapist ... in Public And in The Middle of Fifth Avenue

Two transparent, inflatable igloo domes are set up in the middle of Manhattan, Fifth Avenue to be exact, featuring a licensed therapist from TalkSpace. TalkSpace is using the domes to recreate therapy offices and raise awareness of mental healthcare to show that therapy can be accessible and affordable. #PopUpTherapy allows New York City residents and visitors to stop by, relax and have a free 15-minute session with a professional.

Source: Mashable 11/5/14

Adidas Becomes Official Partner of The Movember Foundation

This November, the Movember Foundation has officially named Adidas as its official partner. The partnership allows Movember to reach a broader audience and target a younger demographic. Adidas’ Movember T-shirts currently retail for $25, with $2.50 being donated to Movember. In order to raise further awareness around men’s health issues, Adidas also enlisted the support of some its star NFL athletes, including Robert Griffin III, Vincent Jackson, Von Miller and Sammy Watkins.

Source: Forbes 11/1/14

How JetBlue Aims to Spread Good Through Charitable Flights

JetBlue launched its newest initiative, Fly it Forward, a program to inspire humanity to do good by awarding a ticket to individuals making a meaningful impact on the world. The movement will connect humanitarians around the globe, allowing consumers to follow along and read their inspiring stories on the site. Consumers can use the hashtag #flyitforward to get involved and submit a story or nomination in a participating city. With their submission, individuals are asked to share where they would go if given one flight to spread good.

Source: PSFK 11/4/14

Coca-Cola And (RED) Launch Music Series For World Aids Day Campaign

For the third year in a row, Coca-Cola has launched its month-long campaign leading up to World AIDS Day on Dec. 1, but this year it's using music as the platform. For the next month, fans have access each week to exclusive songs from artists such as Avicii, Queen, Wyclef Jean, OneRepublic and Aloe Blacc. The proceeds from each download through iTunes will be donated to (RED), as well as Coca-Cola’s own pledge to donate $7 million. Consumers can also donate directly to (RED) online, as well as enter contests to win music festival tickets and VIP concert access.

Source: BrandChannel 11/3/14

Veterans Surprised With New Motorcycles at Wounded Warrior Event in Florida

Six veterans participating in a press conference, announcing a partnership between the Wounded Warrior Project and Harley-Davidson, received a big surprise. They were each given a brand-new motorcycle! All of the veterans suffer from post-traumatic stress disorder and had been avid motorcycle riders, but gave up their bikes due to various hardships. They had all been involved in with the Wounded Warrior Project, which teamed up with Harley-Davidson to develop a program geared toward helping more veterans experience the positive benefits of the open road.

Source: Daily Journal 11/6/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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