Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Now You Can Get a Red Wine Milk Shake With Your Red Robin Burger

Red Robin is spreading holiday cheer this season with an indulgent addition to the menu – the Divalicious® Red Wine Shake! For guests 21-and-over in need of some “me” time, Red Robin introduced the new, delectable combination of Little Black Dress® Divalicious® Red wine, Pinnacle® Whipped vodka, raspberry purée and creamy vanilla soft serve. Those daring enough to try this latest addition to Red Robin’s line of adult-only shake offerings can head to participating Red Robin locations through Jan. 4. (client)

Source: Food & Wine 11/12/14

'Frozen' Sing-off in New Kohl's Ads

Kohl’s will be hosting a Frozen-ad-a-thon with "Let it Go" as the focal point. During the 42nd Annual American Music Awards Show, Kohl’s will sponsor a series of ads that feature clips of 10 contestants who are vying to collect the most viewer votes and have their Let it Go solo air during the awards ceremony on Nov. 23. Kohl’s is leveraging this opportunity to remind consumers that they have become the unofficial Frozen merchandise headquarters. This holiday season, Kohl’s is stocked with everything from Frozen apparel to Frozen toys to even a Frozen wafflemaker.

Source: USA Today 11/17/14

Thanksgiving-Flavored Potato Chips Hit The Shelves

Just in time for Thanksgiving, Boulder Canyon revealed kettle chips with flavors from every treasured Thanksgiving meal. Working hand-in-hand with retail partner Target, the brand created flavors including Stuffing, Pumpkin Pie, Cranberry and Turkey & Gravy.

Source: Fox News 11/19/14

Holiday Coffee Cups Out From Tim Hortons

Tim Hortons is combining two winter classics: the holiday coffee cup and the ugly Christmas sweater. Each size coffee comes with its own festive sweater design. To add a little extra dose of holiday spirit, every time someone shares a photo of a good deed with the company’s #WarmWishes hashtag, Tim Hortons will donate a toque (think those warm, knitted, Canadian-style winter hats) to a child in need. Tim Hortons has also knitted a giant sweater for its travelling coffee truck, which is delivering free coffee throughout the season. At the end of the season, the sweater will be deconstructed and made into blankets to be donated to a local shelter.

Source: Net News Ledger 11/17/14

Joe Boxer Back For Holidays With New Shake

Kmart and Joe Boxer’s viral ad from last holiday season featuring a handful of hunks — dressed in boxer shorts — shaking their hips to the song "Jingle Bells," is back with a new shake. The Joe Boxer men have returned with a new take on “Jingle Bells” using their exposed bellies as drums this time.

Source: USA Today 11/17/14

Nintendo Wants 'Amiibo' Figures to Help Solo Players Feel Less Lonely

Nintendo has launched "Super Smash Bros. for Wii U" and for the first time in the franchise's 15-year history, players are able to participate in competitions with up to eight people. Alongside the launch of the game line is "Amiibo," a collection of figurines that can actually be transferred into the digital world of Smash Bros. The figures are embedded with a tiny electronic chip that when placed on a Wii U GamePad are scanned, and the characters are transported into the live game, becoming a sparring partner.

Source: The Huffington Post 11/21/14

Victoria's Secret Launches Mobile Messaging App — So You Can Combine Shopping And Texting!

Victoria’s Secret is appealing to millennials with "Pink," a new app that lets customers shop and chat at the same time. Users can customize their chats with different shades of pink and use branded emojis with the app. The lingerie giant became the first marketer to use a chatting feature from a mobile app called Frankly and will use the chat function to issue exclusive content during the Victoria’s Secret Fashion Show in London on Dec. 9.

Source: Bustle 11/20/14

UGG Seeking Holiday Sparkle

UGG Australia has released an upbeat video of choreographed dancers prancing around a snowy pine tree, as they create an elaborate snowflake out of sparkling lights. The campaign is part of a larger holiday initiative that includes online videos and social media to push shopping via Instagram, ship to store, and same-day delivery in key markets.

Source: MediaPost 11/21/14

Forget Love. How About Just Falling in Like?

Online dating service Zoosk does romance differently in a recently launched video campaign called “falling in like.” The 30-second video has viewers share the journey of a couple’s relationship that started out with Zoosk, cutting out the heavy romance and adding in quirky, goofy-cute bits making falling in love fun again.

Source: Creativity.com 11/5/14

Nike Warms Up to The Cold in Its 'Choose Your Winter' Campaign

Chris O'Dowd narrates the new Nike “Choose Your Winter” campaign which is all about how painful it can be for athletes during the harsh weather of winter – unless you are wearing the brand’s Hyperwarm baselayer of workout apparel. The campaign is a multi-part video series with this first installment featuring football stars Aaron Rodgers and Jordy Nelson, soccer players Clint Dempsey and Brad Evans, distance runner Mary Cain, figure skater Gracie Gold and snowboarder Johnnie Paxson.

Source: AdWeek 11/17/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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