Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Goodyear Blimps Join U.S. Marines in Toys For Tots Maneuvers

Goodyear has once again partnered with the United States Marine Corps Reserve to benefit the Toys for Tots Foundation. Goodyear allowed the public to visit its airship hangar and get an upclose view of the company's newest airship, Wingfoot One. Participants drove through the hangar, dropped off toy donations and experienced a winter wonderland including inflatable snow globes, Christmas lights and Santa Claus, who sat in the gondola of the airship. Drivers were even allowed to stop their vehicles and take pictures. (client)

Source: AutoGuide.com 12/5/14

UPS Makes a Little Boy’s Wish Come True in Heartwarming Holiday Ad

Four year old Carson loves trucks and becomes more excited about UPS deliveries than your average child. UPS decided it would make Carson a part of the team. As part of the shipping company's "Your Wishes Delivered" campaign, Carson wanted to be a UPS driver for the day. So UPS made him one, with his own truck, brown uniform, packages and even signature pad. The experience resulted in an adorable spot for UPS to share.

Source: Yahoo! 12/5/14

Peeps Trains Its Eagle Eye on Christmas

Peeps recently rolled out the “Every Day is a Holiday” spot as part of the brand’s quest to break out of the Easter niche. This holiday season Peeps has released its cold-weather flavors like red velvet and hot cocoa, to increase its Christmas line to the size of its Easter products. The brand has planned to spend 80 percent of its ad budget for non-Easter promos, including Christmas and Independence Day. (client)

Source: Adweek 12/3/14

AT&T Helps You Combine Emojis And Christmas Carols For Holiday Season Awesomeness

Wireless provider AT&T is ringing in the holiday season with the launch of “Emoji Carols,” a website that allows users to create animated versions of their favorite holiday tunes with a variety of different emojis. The Carol creator features six different songs, including “We Wish You A Merry Christmas,” “Deck the Halls,” “The Dreidel Song,” and more. The carol creator also provides the option of customizing the physical features of each emoji. Consumers can share their creations via e-mail and social networks, and can be experienced at www.emojicarols.att.com.

Source: Marketing Land 12/2/14

Heineken Aims to Make Holiday Parties Bigger And Better With #SparkMyParty

Heineken is adding a bit of spark to the holiday season with the launch of its new social media campaign, #SparkMyParty. Those looking to get into the holiday spirit can tweet @Heineken_US with the hashtag #SparkMyParty to enter to win a Heineken-themed party, including holiday party goods, Heineken beers, holiday decor, a DJ and photographer and gift cards to transportation service Uber. The beer brand will also provide a New Year’s Day brunch and gift cards to eight cities including San Francisco, Chicago, Boston, Los Angeles and Atlanta.

Source: MediaPost 12/2/14

Tom Brady Stars as Telemarketer Named Gary in Hilarious New Ad

Tom Brady once again reminds us what his life could have been like, had he not been a three time Super Bowl champion quarterback. DailyMVP, a lesser known fantasy sports app, has successfully utilized Brady's comedic side in its new “Have an MVP Day” campaign. Posing Brady as a telemarketer named Gary, has already earned the fantasy sports company over 280 thousand views on YouTube. That’s enough to make you say, “boom shakalaka."

Source: Sports Illustrated 12/3/14

The Perfect Christmas Gift For Kim Kardashian: The First Selfie Board Game Goes on Sale

#Selfie lovers can now rejoice - there’s a new board game out on the market just for you! Players need to draw a card, take a selfie and have their friends guess what the card says based on their expressions. Some examples are “You are trying to squeeze in too-tight skinny jeans,” “YOLO” and “You are having hot flashes.” Players can take the selfie using the photo frame that is provided or on their own camera phone. The game is now on sale at Toys"R"Us for $14.99.

Source: Daily Mail 12/7/14

Air Canada Buys Everyone a Round to Remember

Air Canada dropped by "Canada Night" at London's Maple Leaf pub to surprise a bustling crowd of ex-pats with a holiday gift they certainly couldn't have expected. Air Canada pilots offered Canadian’s in attendance a round they’d never forget – a round trip ticket home for the holidays. Cameras captured touching, emotional responses from all who gathered at the bar that night, leaving everyone with the best gift imaginable, the gift of home.

Source: Adweek 12/3/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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