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Jazzercise introduced its new logo as part of a revamped brand identity that’s meant to be "edgy, intense, hard-hitting and modern." This isn’t your mother’s exercise class anymore, with competition from Zumba and Crossfit, the Jazzercise method infuses cardio, resistance training, Pilates, yoga, kickboxing and the demanding forms of dance.
Source: Fast Company 1/11/15