Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


You Only Have 24 Hours to Read James Patterson’s New Self-Destructing Novel

To promote James Patterson's latest book "Private Vegas," the author has released digital copies that will self-destruct after 24-hours. Forcing readers to race against the clock to finish the thriller in just one day. Only 1,000 copies of the digital book are available, however print copies are available today. One lucky Patterson fan will get the chance to buy a single physical copy of the self-destructing book for $294,038. The book is signed by the author, comes with its very own digital countdown display and includes a private dinner will Patterson himself.

Source: Tech Times 1/21/15

'All About That Baste' Family Debuts Hidden Valley Ranch Video

America's favorite family is back just in time for the Super Bowl! The Holderness family, featuring the rhyming husband-wife duo Kim and Penn Holderness, along with their kids Lola and Penn Charles, are known for creating viral videos. Remember “Xmas Jammies” in 2013? Well, the family recently teamed up with Hidden Valley Ranch to debut a Super Bowl-themed spot titled “It's Sunday Night," resembling Super Bowl XLIX halftime performer Katy Perry's "Last Friday Night." Like the other videos, “It’s Sunday Night” is just too cute to be considered cheesy.

Source: AdAge 1/21/15

Cheetos to Roll Out Sweetos Snacks

Cheetos is coming out with a new flavor to satisfy consumer's sweet tooth – a cinnamon, sugar puff snack. Sweetos is the first sweet snack that Cheetos has cranked out in the brand's 67-year history. Sweetos will hit shelves in late February and retail at $3.49 for a 7-ounce bag.

Source: USA TODAY 1/21/15

L’Oreal Polishes Image With Makeup Artists Via YouTube-Centered Campaign

L’Oreal is aiming to engage make-up artists and consumers even more with its new YouTube contest: 2015 L'Oreal Paris Makeup Designer. Applicants can submit a three-minute YouTube video, showcasing their make-up style, personality and expertise. The winner of the contest will receive $100,000 and a one-year contract with the brand, which includes participation in celebrity beauty shoots, how-to video tutorial creation, press interviews and a trip to the  Cannes International Film Festival.

Source: Mobile Marketer 1/21/15

Tara Lipinksi And Johnny Weir Will Report From The Super Bowl

NBC has announced it is bringing back Tara Lipinski and Johnny Weir, but this time for pregame coverage of Super Bowl XLIX. Lipinksi and Weir will not only offer their own observations about the game, but also interview celebrities as part of the lead up to the game. NBC is hoping the pair’s Olympics success and continued chemistry will result in entertaining pregame coverage.

Source: Sports Illustrated 1/22/15

Lumoid is The Warby Parker of Wearable Tech

Lumoid is a rental service for tech wearable, which allows consumers to test tech wearables before they purchase them. The service allows subscribers to choose up to five devices for a weeklong trail at home for $20 fee. After the trial period they can send all five devices back or indicate which products they’d like to purchase. Lumoid will then ship a new version of the product and waive the $20 rental fee in the process!

Source: InStyle 1/25/15

Victoria's Secret Makes First Super Bowl Buy Since 2008

As a push for its Valentine’s Day marketing, Victoria’s Secret will advertise during the Super Bowl for the first time since 2008. The brand released an online teaser titled “Don’t Drop The Ball,” which stars Victoria's Secret Angels playing football. A full ad will air during the fourth quarter of the big game.

Source: AdAge 1/21/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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