Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Imagine Dragons, Hard Rock Signature Series T-Shirt to Benefit Tyler Robinson Foundation

Hard Rock International and multi-platinum band Imagine Dragons recently joined forces to support the Tyler Robinson Foundation (TRF), an organization that helps families handle the financial costs of childhood cancer, with the launch of the limited-edition Imagine Dragons Signature Series: Edition 33 T-shirt and pin. The partnership kicked off with an exclusive beachfront concert at Hard Rock Hotel Riviera Maya for the TRF children and their families. Proceeds from sales of the merchandise, now available on RockShop.HardRock.com, will benefit the Tyler Robinson Foundation. (client)

Source: VH1 1/31/15

Terrorize Your Exes on Valentine’s Day by Adopting a Cockroach in Their Name

This Valentine’s Day, the San Francisco Zoo is allowing slighted lovers to adopt a hissing cockroach or scorpion in the name of a current or future ex. The price of adoption ranges from $25 to $1,000, with all donations benefiting the Zoological Society. Unfortunately, the donation does not include a real-life vermin, just a certificate of adoption and a stuffed-toy scorpion or a heart-shaped box filled with plastic cockroaches. For those hopeless romantics, the zoo is also offering Valentine’s Day adoptions of fluffier, sweeter animals like red pandas, squirrel monkeys, and Magellanic penguins.

Source: Mashable 1/28/15

Exclusive: 'SNL' Unveils 40th-Anniversary App

“Saturday Night Live” will officially celebrate its 40th anniversary this October. However, to start building buzz, the comedy-sketch series is kicking off the festivities early with a Feb. 15 NBC special and next week, the first SNL app. The app, scheduled to be available for free on Feb. 12 for iOS and Android devices, will include thousands of shareable clips from every season of the show and new "custom-created" emojis.

Source: USA Today 2/1/15

BaubleBar and Benefit Team Up For Glitzy Gift Sets

Just in time for Valentine's Day, BaubleBar and Benefit are joining forces. The fashion and beauty guru’s have launched three gift sets that include a bauble accessory and one or two beauty products from Benefit. The sets come in fabulous retro packaging featuring Simone, the beauty genie. With an easily-affordable price tag of $34, consumers can shop the collection on both of the brand's websites!

Source: StyleBistro 1/27/15

Here's How Coffee Could be The Secret to a Better Night's Sleep

Counting Sheep Coffee has created two different kinds of decaffeinated coffee- a milder “40 Winks” and a stronger “Lights Out!”- to help coffee lovers get a better night’s sleep. The secret ingredient is organic valerian root, which is a natural sedative that replaces the energy boost of normal caffeinated coffee. The brand is available in most Bed Bath & Beyond locations as well as online.

Source: Refinery29 1/26/15

Ellie Goulding is Seriously Fit in Nike Ad

Ellie Goulding is the latest celeb to embrace women’s fitness in Nike’s newest campaign.  As the face of “A Melody of Movement,"  Goulding’s role is to be an ambassador for women who realize that being fit is better than being skinny. The pop star chronicles how she began exercising and ultimately how being fit has intertwined with her passion for music.

Source: PopCrush 1/30/15

A Giant Polar Bear Took The Tube in London Today

To publicize the British TV Arctic murder mystery series, “Fortitude,” a huge, robotic polar bear made its way through the streets and subways of London. The eight-foot tall bear was operated by two puppeteers and took six weeks to create. A number of photos and videos were shared on social media, with some people thinking it was a great stunt and others being legitimately scared of what a polar bear was doing in London.

Source: Mashable 1/27/15

McDonald's Super Bowl Ad Announces a New Form of Payment They'll be Accepting: LOVE!

McDonald’s has announced that beginning Feb. 2 thru Feb. 14 it will be accepting a new form of payment. The restaurants new “currency” is love. At random locations, associates will be asking patrons to express love in various forms to “pay” for their meal. Whether it’s a family hug or a phone call to say I love you, McDonald’s wants its customers to really bring a new meaning to “I’m lovin’ it!”

Source: PerezHilton.com 1/30/15

The Uber of The Skies?

Think “flying car service.” Blade, a helicopter service, aims to reduce travel time from busy cities to nearby vacation destinations. Last summer, Blade began transporting passengers from New York City to Long Island and recently expanded the service to the Mohegan Sun in Connecticut. Users can download the Blade app, as facilitator for the helicopter service, and search for a flight the matches their schedule, create their own trip and allow others to join it. The company is looking to expand its services anywhere there is a highly concentrated area of people.

Source: Yahoo! 1/30/15

MilkPEP 'Get Real' Campaign Tapping Social to Battle Misconceptions

The Milk Processor Education Program, or MilkPEP, has employed the hashtag #MilkTruth to convey the “truths” about milk and tackle misconceptions. Dairy farmers, nutritionists and other members of the industry are being recruited to use social media to spread the positives about milk’s nutritional value.  The dairy marketing arm has also launched MilkTruth.com to answer questions and offer consumers more in depth information.

Source: MediaPost 1/29/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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