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The Milk Processor Education Program, or MilkPEP, has employed the hashtag #MilkTruth to convey the “truths” about milk and tackle misconceptions. Dairy farmers, nutritionists and other members of the industry are being recruited to use social media to spread the positives about milk’s nutritional value. The dairy marketing arm has also launched MilkTruth.com to answer questions and offer consumers more in depth information.
Source: MediaPost 1/29/15