Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Beyoncé Has Launched Her Own Vegan Meal Delivery Service

Beyoncé has partnered with her trainer Marco Borges to launch a new 22-day vegan meal deliver service. The company is called 22 Days Nutrition and meals will be delivered once a week, including only 100 percent plant based foods. All ingredients used will be non-GMO, gluten-free, soy-free, dairy-free and organic with prices ranging from $9.76 to $16.50 each.

Source: Buzzfeed 2/3/15

McDonald’s Selling Secret Sauce For Over $18,000 a Bottle

McDonald’s is selling its famed special Big Mac sauce and donating the proceeds to the Ronald McDonald House charities. The first bottle is being sold on eBay's Australian auction house with bids already exceeding $18,000. McDonald's is only releasing a limited 200 bottles worldwide, but smaller packets of the sauce will be available for purchase in Australia locations.

Source: Inquisitr 2/6/15

Coca-Cola is About to Start Selling a New Protein-Packed Milk

Coca-Cola has announced it will be releasing a protein-packed milk Minute Maid's Fairlife brand. The lactose-free milk will contain half the sugar of regular milk, 50 percent more protein and 30 percent more calcium. Customers will be able to choose among whole milk, fat-free, chocolate and reduced-fat options with prices ranging from $3.98 to $4.20.

Source: Time 2/4/15

The Limited And Kerry Washington Reveal ‘Scandal’ Clothing Line

Women's retailer The Limited, has released a line of clothing inspired by the popular TV show "Scandal."  Actress Kerry Washington, who plays the role of Olivia Pope on "Scandal," teamed up with The Limited to help created the spring collection, which consists of sleek power suits, outerwear and smart separates. The collection retails from $44.95 (tops) to $198 (jackets) and will be available in stores and via TheLimited.com on Feb. 13.

Source: Communities Digital News 2/7/15

Pampers Crafts Emotional Ode to Newborns, And Resistance is Futile

A new spot from diaper brand Pampers, focuses on the new experiences, challenging and delightful, that parents face when they have a child, especially the first. The tagline, “May we join you on your journey?,” offers an adorable montage of "baby's first" moments pulling on the heart strings of consumers.

Source: Adweek 2/3/15

Starbucks is Hosting The World's Largest Date For V-Day!

Match.com and Starbucks are partnering to launch the dating site’s first-ever branded feature, “Meet at Starbucks” in conjunction with what they’re hoping will become the “world’s largest Starbucks date” on Feb. 13. The “Meet at Starbucks” feature lets users on Match.com invite others for a cup of coffee at Starbucks, finding the best mutual location. Participating Starbucks stores in the U.S. and Canada will offer a special pairings menu for two for $5. The stores will also be playing special in-store music playlists and offering photo props to encourage people to share photos on social media using the #StarbucksDate.

Source: Seventeen 2/2/15

Bissell's #PetHappens Social Media Campaign Supports Pet Foundation

Bissell has launched a social media campaign titled #PetHappens to educate consumers on helpful ways to eliminate pet messes and raise money for its Bissell Pet Foundation. Through the campaign, Bissell invites pet lovers to share their stories and photos of pet messes through Feb. 15. For each post tagged with the #PetHappens hashtag, a $1 donation will be made to the Bissell Pet Foundation.

Source: PetBusiness.com 2/2/15

This Anniversary Edition of Monopoly Will Include Real Cash

A few lucky French Monopoly owners will get the surprise every fan of the board game has wished for: a chance to play with real money. In celebration of the game’s 80th anniversary in France, 80 sets of the French anniversary edition will secretly include real money. Seventy-nine of the game sets will include euros with up to $300, but one lucky consumer will get a game with no fake money at all, and instead a total of 20,580 euros or $23,268. 

Source: Time 2/3/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

Have questions? Comments? Suggestions? Send an e-mail to .

Recent Hotsheets


2017

2016

2015

2014

2013