Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.

#Selfies Are Here to Stay, Says Coyne PR Survey

Coyne released the "State of the Selfie" report, taking a headlong dive into selfie culture with the goal of helping marketers harness the cultural phenomenon for their brand or company. The report dissects the selfie and shares statistics and tips for taking the best selfie. For a full-color print copy of the full State of the Selfie report, contact Shana Reyes at

Source: PRWeek 2/12/15

Bolt IGNITES Times Square

The fastest man in the world, Usain Bolt took part in a major event for PUMA in the middle of Times Square. To promote the brand's latest release PUMA IGNITE, runners jogged on treadmills throughout the day with energy from their IGNITE shoes being stored. As soon as the energy meter rose to the top, Usain made a grand entrance with lights, smoke and fire surrounding him. PUMA is encouraging runners to illuminate their own cities on a virtual map of the world by using the hashtags #IGNITE, #IGNITECapeTown and #IGNITEJozi.

Source: Sports24 2/11/15

Fans Fall in Love With Skinnygirl Cocktails’ Newest Offerings at “Boy Meets Skinnygirl Cocktails” Valentine’s Launch Party

Bethenny Frankel and Skinnygirl Cocktails kicked off Valentine’s week with a launch party to unveil new Skinnygirl Spicy Lime Margarita and Skinnygirl Pinot Noir! Frankel was joined by “Real Housewives of New York City” castmates LuAnn de Lesseps, Sonja Morgan, Ramona Singer, Kristen Taekman and Heather Thomson, along with other celeb guests, fans and friends. Skinnygirl Cocktails made a donation to Dress for Success for every Tweet/photo shared to #BoyMeetsSkinnygirl for a total of $50,000. (client)

Source: 2/11/15

Sargento Teams With Food Network on First 'Chopped at Home' Challenge

Sargento Cheese is partnering with Food Network to sponsor an at-home version of the “Chopped” series with a grand prize of $10,000. Entrants will use specified mystery basket ingredients, including a Sargento Cheese variety, to create a dish that will be shared on Food Network’s website. Public voting will determine the winners of the first two rounds, and the champion will be determined by a panel-judged cook-off in New York City this coming July or August. The cook-off will and air on Food Network, and the winning recipe will be featured on Sargento product packages.

Source: MediaPost 2/11/15

#QuarterLifeCrisis? The Estée Lauder Cos. Have You Covered

Estée Lauder’s Origins skincare line has released a new Skin Renewal Serum for millennials, accompanied by an all-out digital campaign. #QuarterLifeCrisis is a global, integrated, digital campaign developed by Estée Lauder’s own millennial employees, aimed at 20-somethings to help them address the early signs of skin aging. The campaign will launch in stages starting with a social campaign, app, native content and partnerships with social media stars. The product is available online at and will hit shelves in March 2015.

Source: Digiday 2/11/15

AMC, Cinnabon Partner to Offer Fans a Taste of Saul Goodman’s Work

To celebrate the premiere of the “Breaking Bad” spinoff “Better Call Saul,” Cinnabon teamed up with AMC for a Twitter sweepstakes. On Feb. 9, Cinnabon gave out a free "Mini-Bon" to each customer who dropped by a location between 5 and 9 p.m. Didn’t get one of those gooey baked goods? No worries! Now through March 3, Cinnabon lovers can visit a store and tweet a selfie using the hashtag #SaulSelfie for a chance to win free treats for a year. 

Source: 2/10/15

Jamie Foxx For Under Armour

Named the Book of Will campaign, Under Armour has enlisted Jamie Foxx as creative producer and face of the sportswear brand's most recent clip. Titled "Volume One: Shakespeare Got It All Wrong," the video tells the story of NBA All-Star Stephen Curry, who also features in the campaign.  While Curry shows off the Under Armour Dark Matter Curry One sneaker, Foxx brings the athletes underdog message to life.




Source: Yahoo! 2/13/15

JetBlue Preps For Apple Pay in The Sky

JetBlue is planning to become the first major U.S. domestic air carrier to accept Apple Pay. The airline announced fliers with iPhone 6 models will be able to use Apple’s mobile payment systems to purchase snacks, beverages and additional seating options. Apple Pay will roll out on transcontinental flights—from New York to L.A. to San Francisco—before expanding to all JetBlue flights by June.

Source: 2/10/15

Oakley Unveils Brand Push, Aiming to Rally People Around Obsessions

Oakley has rallied its global network of athletes to push the sports eyewear and apparel brand. Themed "One Obsession," the brand aims to connect people around their passions. The spot features skateboarder Eric Koston, baseball player Matt Kemp, cyclist Mark Cavendish, surfer Gabriel Medina and cricket player Virat Kohli as they share their passions and stories of inspiration. To encourage consumers to engage with the brand, One Obsession has launched the hashtag #LiveYours.

Source: AdAge 2/16/14

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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