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Oakley has rallied its global network of athletes to push the sports eyewear and apparel brand. Themed "One Obsession," the brand aims to connect people around their passions. The spot features skateboarder Eric Koston, baseball player Matt Kemp, cyclist Mark Cavendish, surfer Gabriel Medina and cricket player Virat Kohli as they share their passions and stories of inspiration. To encourage consumers to engage with the brand, One Obsession has launched the hashtag #LiveYours.
Source: AdAge 2/16/14