Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Red Robin Will Give Out Free Crab Cakes if The Pope Stops by For a Bite

Red Robin has officially invited Pope Francis to Red Robin for lunch, but that’s not all! If His Holiness were to visit any Red Robin through April 2, all guests will get Red Robin’s new Wild Pacific Crab Cake Burger for free on the remaining Fridays of Lent! Red Robin is also encouraging fans to help bait the Pope on social media by tweeting him with the hashtag  #RopeInThePope. (client)

Source: The Huffington Post 2/17/15

Kraft’s Maxwell House Tries to Win Over Millenials

Kraft Foods is trying to increase Maxwell House’s sales with millennials by coming out with Iced Coffee Concentrates, a sweetened coffee syrup that is squeezed into milk or water and poured over ice. Kraft is trying to appeal to this generation who would rather drink mochas or frozen blended coffees instead of black coffee. The Iced Coffee Concentrates will be sold as a 1.6 ounce, 10-serving squeeze bottle priced at $3.99. Maxwell House is hoping this new product will encourage brand loyalty at a young age.

Source: Adweek 2/17/15

Sperry Goes Back to Basics With a Campaign For Adventurous Millennials

Sperry is going back to the basics and capitalizing on core brand essentials, like the connection to the sea and its foundation on Americana, authentic and adventurous.  It's latest ad campaign, “Odysseys Await,” will send 80 people on various journeys, as the brand asks them to document their journeys and adventures, creating content for Sperry’s various advertisements.

Source: Adweek 2/19/15

Disney Characters Shadow Unsuspecting Mall Shoppers

A little bit of Disney magic captured the attention of unsuspecting shoppers in a Long Island mall. As shoppers passed by a store window, they were shadowed by Mickey Mouse, Goofy, Donald Duck and more during a recent hidden-camera stunt to promote the company's "Disney Side" ad campaign. (client)
 

Source: The Huffington Post 2/17/15

Bud Light’s Cocktail-Inspired Beverages Are Brewed For Millennials

Anheuser-Busch has adapted to millennials’ tastes for the sweeter things in life with their new product line MIXXTAILS. Rather than the typical hops and malt flavors, MIXXTAILS takes traditional cocktail flavorings, like tea and fruit juice, and mixes them with Bud Light. Flavors include Long Island Iced Tea, Hurricane and Firewalker. MIXXTAILS is available in stores beginning Feb. 16.

Source: PSFK 2/19/15

Sheba Donates Food to Shelters

MARS Petcare’s Sheba brand is celebrating National Random Acts of Kindness Day by donating 2 million cans of food to animal shelters nationwide, as well as donating an additional 1 million cans for every share, view or like of a video Sheba created. The campaign video shows how happy the shelter cats are about receiving the initial donation through partner, Rescue Bank.

Source: MediaPost 2/18/15

How Jesus And His Marketing Team Came Up With The Craziest Ad Stunt in History

According to "never-before-seen footage" of Christ and his marketing team, when it came to one of the biggest stunts of His career, He turned to Montreal’s 1one Production. The ad jokes about the everyday observations made in marketing. In a scene that mimics the Last Supper, Jesus is in a marketing meeting, going over the results of his latest PR stunts, and the newest ask: walk on water.  Jesus begins to put up objections but his production company, 1one Productions, states, “Not a problem. We'll take care of the entire stunt.” The puns and one-liners segue perfectly into 1one's tagline, "Stunts made possible."

Source: The Stable 2/18/15

Fiji Water Plays Up 'Untouched' Origin Story in First TV Campaign

Fiji Water is embarking on its first major TV advertising campaign. The brand, owned by Roll Global, debuted "Untouched," with a series of spots using the hashtag #EarthFinest, reinforcing the brand's authenticity. While Fiji Water has been around for two decades and outsells all other premium-bottled water brands, "Untouched" is aimed to re-introduce the brand more broadly to consumers and convey the purity of the water's pristine origins.

Source: brandchannel 2/16/15

Collab We Love: MOTHER And Candice Swanepoel

Victoria Secret runway model, Candice Swanepoel, has teamed up with Mother denim to create a capsule collection inspired by '90s street style. The seven-piece collection includes high-waisted skinny jeans and cut-off shorts that exude Swanepoel's signature sex appeal. A portion of the proceeds from sales will go to mothers2mothers, a foundation that trains and employs mothers with HIV.

Source: StyleBistro 2/16/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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