Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.
Dove is taking a stand against cyberbullying and has recruited Twitter for help. The beauty brand unveiled its newest campaign, #SpeakBeautiful, encouraging users to send positive and supportive messages in an attempt to rid cyberbullying from the social media platform. Additionally, every time a negative tweet is posted, the technology developed by Twitter and Dove will cancel out the post and then reply to the tweet with constructive advice from the brand’s self-esteem experts.
Source: InStyle 2/23/15