Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.
Banana Republic partnered with the popular Instagram account "Hot Dudes Reading" and child literacy foundation First Book in order to align with its recent rebranding. The posts from Banana Republic’s Instagram account are similar to the "Hot Dude Reading" posts, which feature attractive men reading on the subway. Banana Republic took it a step further and posted images of models wearing Banana Republic clothes and reading in an effort to not only bring awareness to the charity, but also encourage donations from followers and employees.
Source: PSFK 3/23/15