Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Pennzoil Airlift Drift With a 707hp Dodge Hellcat Challenger

Pennzoil took synthetic motor oil to a new level with the launch of its latest film, Airlift Drift. Starring a yellow 707hp Dodge Hellcat Challenger and stunt driver Rhys Millen, watch as they tear up the streets of Cape Town, push the boundaries of innovation and performance, and drift while being lifted and suspended into the air by four helicopters. (client)

Source: CrankandPiston.com 3/26/15

Dalmatians Front The Most Adorable Skin-Cancer Prevention Ad Ever

L’Oreal is using Dalmatians to send an important message on skin health. The brand’s skin care company, La Roche-Posay, is using the breed’s famous spots to encourage people to check their loved one’s beauty marks to prevent and detect deadly melanoma as part of its #SkinChecker campaign. The ad is aiming to get people to start a conversation about the potentially uncomfortable topic of checking a friend or family member’s body, stating “If you care for somebody, become a skin checker.”

Source: Fast Company 3/20/15

Something Exhilarating Happening in Your Life? Chew Gum

For years, Wrigley's 5 Gum has been asking consumers to "Stimulate Your Senses."  Now, the brand is changing things up with new ads that include skinny-dipping teenagers, young love and a ballerina - all backed by the tagline "Life Happens in 5." The ads take the brand into a more emotional - and less functional - direction. Instead of touting the tingling, warming or cooling sensations of its various flavors, the gum is seen as a part of exhilarating moments of teenage chewers. The idea that "Life Happens in 5" suggests that there are five seconds before a person steps into the unknown, or takes a chance and escapes their comfort zone.

Source: Ad Age 3/20/15

How Glasses.com is Framing Its Brand Renaissance

Glasses.com launched in 2011 to sell discounted eyewear from designer brands. Now, the site is revamping its style and targeting millennials through a customer service team known as the "glasses gurus." The team will dish out fashion advice and help customers express their style. Glasses.com hopes customers will buy multiple pairs to keep in rotation, using their frames as statement pieces, not just vision correction.

Source: Digiday 3/24/15

Here's What 'Game of Thrones' Season 5 Tastes Like

Fans may not be able to watch new episodes of HBO's Game of Thrones, but they can taste them. "Three-Eyed Raven" is the newest brew from the Brewery Ommegang Game of Thrones beer collection. Each season, the brewer has released a GoT-themed ale, including Valar Morghulis Dubbel Ale, Fire and Blood Red Ale, Take the Black Stout and Iron Throne Blonde Ale. Beer connoisseurs describe the latest blend as a chocolate and caramel malt with elements of spices and fruit.

Source: USA Today 3/29/15

Martha Stewart Raps For Arm & Hammer

In a year-long partnership between Arm & Hammer and Martha Stewart, the homemaking goddess will be rapping about her favorite non-edible household tips for using the brand's baking soda. Together, Arm & Hammer and Stewart will also release "how-to" videos via Facebook, YouTube, and Martha Stewart Digital-owned and syndicated partner channels.

Source: MediaPost 3/26/15

PRO WRESTLING: WWE, NBCUniversal Launch ‘For The Hero In All of Us’ Brand Campaign

NBCUniversal and WWE unveiled a new brand campaign, "For The Hero in All of Us." The initiative engages and invites fans to use the hashtag #MyHeroIs while sharing their favorite WWE star and personal stories of heroism. Additionally, NBC and WWE are offering advertisers immersive opportunities, including unprecedented access to WWE stars for the creation of on-air campaigns and in-show integrations.

Source: Miami Herald 3/23/15

Banana Republic Harnesses Photographed Hot Dudes Reading For Good

Banana Republic partnered with the popular Instagram account "Hot Dudes Reading" and child literacy foundation First Book in order to align with its recent rebranding. The posts from Banana Republic’s Instagram account are similar to the "Hot Dude Reading" posts, which feature attractive men reading on the subway. Banana Republic took it a step further and posted images of models wearing Banana Republic clothes and reading in an effort to not only bring awareness to the charity, but also encourage donations from followers and employees.

Source: PSFK 3/23/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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