Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Lululemon Redefines The ABCs With Anatomy-Friendly Pants For Men

Lululemon Athletica Inc. has created product called ABC pants, specially designed for men. ABC is short for “anti-ball crushing,” which refers to a design that gives more room in the crotch but still has a slim fit. The retailer carries a full line of men's clothing divided into sweat, post-sweat and no-sweat categories.

Source: Bloomberg 3/26/15

Mountain Dew Lifts Veil on Brand With Periscope Live Stream

When Twitter debuted its new video live streaming application Periscope, PepsiCo’s Mountain Dew immediately jumped on board for a chance to bring its mobile social strategy to the next level. Mountain Dew tweeted out a link to its live stream on Periscope, encouraging Twitter users to stop by. The three-minute stream showcased Mountain Dew swag such as hats and T-shirts. Once the stream was over, the brand reached out to fans that watched to reward them for engaging with the brand in real time.

Source: Mobile Marketer 3/30/15

OPI Brilliantly Creates Whole Alphabet From Drops of Nail Polish

A new campaign from OPI turned various shades of the company’s nail polishes into droplets that translate into letters through a special mobile app. The campaign also extends to morphing billboards with kitschy phrases like "400 colors, 10 fingers, life is so unfair" and "Last night a color saved my life." OPI also branded a full line of swag to accompany the campaign, including various T-shirts, mugs, laptop cases and totes.

Source: AdWeek 3/30/15

New Balance Ad Campaign Celebrates Boston Marathon

New Balance is launching its “Nobody Runs Like Boston” campaign just in time for the upcoming Boston Marathon. The shoe manufacturer will be plastering the streets with ad taglines such as “Only Boston Makes You Train With Three Feet” as a play on its historic snowfall this winter. The company will also be showing its Boston pride by releasing a limited-edition version of its Fresh Foam Zante shoes featuring the Boston skyline and the word “FASTAH” on the soles.

Source: Boston Globe 4/2/15

Depend Tries on a Sexy Look to Compete in a Hot Category

Although adult-incontinence products wouldn’t be considered the sexiest of products, Depend has decided to use the “sex sells” angle to showcase that many women, even younger women, struggle with adult-incontinence. The campaign features all types of women dropping their pants and strutting their stuff in the brand’s new Silhouette Active Fit black and beige undies.

Source: Ad Age 4/1/15

Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

Selfies are no longer all about you. San Francisco’s latest campaign “Check the Coast” is encouraging people to take a selfie with the shore. Fans are encouraged to make a checkmark sign, with their thumb and index finger, while taking a selfie on California’s beach and include #CheckTheCoast when posting. The campaign aims to raise awareness of a specific box that you check off on California’s tax forms that allows you to make a donation to the California Coastal Commission.

Source: AdWeek 3/30/15

The Baseball Hall of Fame is Going From Cooperstown to Your Smartphone

To encourage visitors to consider the broader context of baseball history, the Baseball Hall of Fame has launched an app called BHOF Beacon. The mobile app gives fans a virtual tour of the museum in Cooperstown, NY and also uses social media check-ins to deliver baseball facts pertaining to the location or area. Fans can also complete tasks to earn points toward Museum discounts. As of right now, the app only includes facts for the Northeast, but content related to other parts of the country will be added soon.

Source: Fast Company 3/31/15

Invisible Pants Prove Fruit of The Loom Boxers Won't Budge

To prove its new boxer-briefs won’t ride up, Fruit of the Loom’s new spot features employees at "Fruit of the Loom Headquarters" testing out the newly designed no ride-up boxer briefs, while wearing clear plastic pants. After the men break it down to a song, their boxer length is measured, confirming that there was no boxer shifting.

Source: Creativity 3/27/15

McDonald's Gives All-Day Breakfast a Test Try

Starting next month, McDonald’s announced that it will be testing an all-day breakfast menu at select locations in the San Diego area. The company said this new offering is in response to feedback from consumers saying that they’d like to have breakfast at all hours of the day. The new menu will include a partial breakfast menu with hash browns. McDonald’s hasn’t disclosed which breakfast sandwiches will make the cut.

Source: USA Today 3/31/15

Borne in The USA: Viewing American Express, Plenti Through Expert Eyes

American Express and a group of retailers have launched the first loyalty card in the U.S. that can rack up points at multiple stores. Called "Plenti," the program will launch later this spring with brands such as AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu participating. Every 1,000 points will earn at least $10 in savings.

Source: Forbes 4/2/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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