Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


'Sing For Your Supper' This Tax Day With Hard Rock Cafe

This year, on Tax Day, Hard Rock Cafe is once again giving guests a reason to celebrate after they empty their pockets for Uncle Sam by hosting Sing For Your Supper. On April 15, for one day only, guests can come to Hard Rock Cafe locations around the nation, sing a song in front of the restaurant, and receive a free Local Legendary™ Burger. For Cafe guests in the LA area, legendary rocker Bret Michaels will be kicking off the Sing for Your Supper festivities at the Hard Rock Cafe Hollywood on Hollywood Boulevard. For more information on local events, guests can visit HardRock.com. (client)

Source: ABC News 4/13/15

Add Some Sugar to Tax Day With This Freebie

Great American Cookies wants to sweeten the deal on Tax Day by offering free regular sugar cookies to customers who visit participating stores on April 15. In an effort to bring smiles to customers’ faces, the national cookie company is celebrating its third year offering this Tax Day freebie, with a limit of one cookie per customer. Cookie lovers nationwide can find a location nearest them by visiting www.GreatAmericanCookies.com.

Source: FOX 4/3/15

Intuit's 'Pens Down, Bottoms Up' Tax Season Campaign

The beginning of April is no walk in the park for certified public accountants (CPAs) who are crunching numbers to make tax deadlines. That’s why Intuit (the makers of QuickBooks online accountant product) partnered with Rhode Island Microbrewery to give accountants a break this tax season. The "Pens Down, Bottoms Up" campaign gives Intuit the chance to thank these professionals with CPA IPA, a custom beer in their honor. In February, Intuit even invited local CPAs to select Rhode Island bars to sample the brew and paid for the first round for those who presented their business cards.

Source: MediaPost 4/1/15

Schlotzsky’s Free Food on Tax Day

Schlotzsky’s wants to take the sting out of tax day and make it Lotz Better. Schlotzsky’s, the home of the Original Round Toasted Sandwich, is offering free food on April 15. As part of the brand’s “Tax Day Bites” social media campaign, guests are encouraged to take a photo inside the restaurant with their free sandwich and upload it to Facebook, Twitter and/or Instagram, using the hashtag #TaxDayBites.

Source: Small Business Opportunity Magazine 4/6/15

Free Document Shredding at Staples

Staples is offering a coupon to shred up to five pounds of documents for free through May 2. The retailer is also offering a coupon for 10 percent off all mailing and shipping services, perfect for the last-minute filer!

Source: Daily Finance 4/10/15

Kona Ice to Give Away Free Shaved Ice

On Tax Day Kona Ice will be serving up free shaved ice to taxpayers at participating franchises across the country. Kona Ice is committed to making the world a better place through their ongoing, “Flavor Our World,” campaign, and they have dubbed Tax Day as “National Chill Out Day” alongside the shaved ice offer to overly stressed taxpayers, as a way to bring a little bit of happiness to the world.

Source: San Angelo Standard Times 4/7/15

George Takei, H&R Block Remind Us All to File Our Taxes

As Tax Day approaches, H&R Block recruited George Takei of Star Trek to remind viewers to file their taxes. George appeared on five different videos, determining when someone actually turns 70.5 years old and tanning while giving science knowledge. The ads are airing on television, YouTube and George Takei’s social media platforms.

Source: AdWeek 4/2/15

HydroMassage Experience on Tax Day

HydroMassage is offering free massage sessions at locations nationwide between April 15 and 18 to help relieve all that stress from filing our returns. HydroMassage beds offer heated water massages that lets users stay clothed and dry, and are often located in health clubs, chiropractic offices and physical therapy centers. To redeem, log on visit the HydroMassage website to find a participating location and download and print a free massage coupon.

Source: U.S. News & World Report 4/13/15

Bruegger's Bagels Brings Back Tax Day Special

Bruegger's Bagels is offering a Tax Day break on its Big Bagel Bundles through April 15. The bundles will cost patrons just $10.40, a $3.50 "deduction." Each Big Bagel Bundle includes the guest's choice of any 13 bagels from among Bruegger's Bagels' 15-plus authentic, New York-style bagel varieties, along with any two tubs of 100 percent made-in-Vermont cream cheese flavors.

Source: PRNewswire 4/2/15

Free Curly Fries at Arby's For Tax Day

Arby's is keeping up with tradition, offering free snack-sized curly fries all day long on April 15. Consumers can visit the Arby's website to claim their coupon, because taxes are difficult and curly fries are curly and not difficult. 

Source: GOBankingRates 4/12/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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