Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Olympic Swimmer Amy Van Dyken Finds a New Purpose After Paralyzing Accident

Amy Van Dyken-Rouen, the six-time Olympic medalist who was paralyzed in an ATV accident ten months ago, joined ranks with the Christopher & Dana Reeve Foundation as the newly appointed Captain of Team Reeve, the community-driven fundraising arm of the foundation. As Captain of Team Reeve, Amy will work to expand the Team Reeve program and create new opportunities to engage Reeve Foundation advocates nationwide. For more information about Team Reeve, visit www.TeamReeve.org. (client)

Source: People.com 4/16/15

Finally? Ben & Jerry’s is Creating a Salted Caramel Brownie Beer

Ben & Jerry’s has partnered with New Belgium Brewing to develop a new beer, the Salted Caramel Brownie Brown Ale, which contains 6.3% alcohol. Set to release in the fall of 2015, there are also reports that the new beer will have a charitable component aligning with the Protect Our Winters organization to combat the effect of climate change on mountains.

Source: Mashable 4/15/15

HBO Now, Uber Team Up For #RideofThrones Experience: ‘Game of Thrones’ Fans Can Get a Chance to Sit on The Iron Throne in NYC

To promote HBO Now, a new streaming service app which provides viewers access to HBO shows like Game of Thrones, HBO has partnered with Uber to bring the famous "Iron Throne" to New York City. Uber riders were able to request a throne in which they could take pictures in the glass truck or a pedicab to be transported in. Fans were encouraged to share their photos with the throne on social media using the hashtags #RIDEOFTHRONES and #GETHBONOW.

Source: NY Daily News 4/15/15

Subway in Promo Partnership With New ‘Avengers’ Flick

Subway gained exclusive restaurant rights to Marvel’s new Avengers movie, which will be released on May 1. From now through May 31, while supplies last, Subway is offering limited edition movie-themed 30-ounce beverage cups with codes that allow customers to win subs for life in the form of a check for $22,781 or movie tickets.  Customers can also buy Hulk Doritos with 3D codes to win additional prizes.

Source: Media Post 4/14/15

Heinz Looking to Break French’s Hold on Mustard Business

Although Heinz is currently the world’s top ketchup seller, it has not been able to fully dominate the barbeque condiment market. However, Heinz is looking to change that as it will be rolling out national advertisements that play on the idea that Heinz Ketchup is breaking up with French’s, the market leader, for a new relationship with Heinz Mustard. The idea behind the campaign is that “Ketchup’s Got a New Mustard” and Heinz plans to use that companionship, planning that when customers go to buy ketchup for their picnic, they will also purchase the new mustard.

Source: Bloomberg 4/16/15

Mountain Dew Turns Tweets Into Online Ads With The Return of Baja Blast

Mountain Dew announced it is bringing back Baja Blast, a tropical flavored drink, for a limited time. The soda brand is also launching Sangrita Blast, a citrus version of the drink. To tease the launch, it's turning a cryptic social media campaign called “Rogue Wave” into paid media. Mountain Dew started posting subtle hints on Facebook, Snapchat, Instagram and Twitter about bringing back the drink. On Snapchat, the brand showed quick clips of bottles and fans tweeted back.

Source: AdWeek 4/9/15

Petco Videos Raise Awareness For Pet Adoption

Petco is launching a new video series featuring celebrity pet owners and their personal pet adoption stories. The pet store has begun a new initiative called “Think Adoption First” to coincide with the start of spring, when pet adoptions typically increase. The series is meant to encourage prospective pet owners to consider adopting from a shelter. Petco and the Petco Foundation partner with thousands of local animal welfare groups across the country to help find homes for more than 400,000 animals.

Source: Media Post 4/12/15

United to Offer Free Booze, 3-Course Meals on International Flights

Beginning June 1, United Airlines will offer passengers a three-course meal and free beer and wine on international flights. Customers will receive cheese and crackers, a main course such as meatloaf or ravioli, followed by a dessert of gelato, sorbet, ice cream or mousse. Economy class passengers also will be offered complimentary beer and wine. This announcement is part of United's ongoing investment in its customers' travel experience.

Source: TODAY 4/16/15

Everywear is The Only Styling App You’ll Ever Need

Everywear is a new styling app founded by Brandon Holley, former editor-in-chief at Lucky, Jane and ELLEgirl, who recruited a team of fellow fashion-industry vets to launch the one-on-one styling service. Users can set up a 20- to 30-minute appointment with a stylist or fashion editor who will help find them outfit ideas incorporating what they already have in their closet. As soon as a user sees something they like, they can add to their "try-on box," which can then be shipped directly to the customer.

Source: StyleBistro 4/14/15

Pantone’s Minion Yellow is Their First Hollywood-Inspired Color

The ever-popular Minions are here to help with your home décor! The Pantone Color Institute has released its first new color after three years in partnership with Universal Pictures and Illumination Entertainment. The color, “Minion Yellow,” is inspired by the cute creatures from Despicable Me, who will be starring in their own spin-off movie, Minions, to be released this summer. The character-inspired color is a first for Pantone and the color team worked closely with the animators to get the exact shade of bright, sunshine yellow.

Source: PSFK 4/16/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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