Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Bobbi Brown's Latest Campaign is All Kinds of Inspiring

To promote Bobbi Brown’s new "Long-Wear" eye makeup collection, the cosmetics brand has teamed up with four professional female athletes to show, through a series of GoPro videos, that its newest long-lasting collection can make it through even the most rigorous adventures. Fans of the brand can engage on social media using the hashtag #LONGWEARLIFEPROOF.

Source: Refinery29 4/19/15

Angry Orchard Opens Research Center in The Hudson River Valley With a Cidery Open to The Public

Angry Orchard has opened a research and development center in Walden, NY. The cider makers at Angry Orchard have been exploring different apple varieties and crafting ciders for twenty years, and are looking forward to greatly expanding that experimentation and driving innovation at their own 60-acre orchard. Later this fall, the cidery will be open for visitors so that cider lovers can learn on-site how craft cider is made.

Source: The Daily Meal 4/23/15

Chewbacca For President: Clothing Company Sells 'Star Wars' Themed Election 2016 Parody Shirts

With the release of the popular movie franchise “Star Wars: Episode VII” approaching this summer, marketers are starting to get an edge on consumers by promoting the movie with its intersection of the upcoming Presidential Election in 2016. Teechip.com is allowing buyers to cast their sartorial vote by purchasing a T-shirt for "Chewbacca/Solo 2016," "Palpatine/Vader 2016," “Wan Kenobi 2016” or “Boba Fett 2016.” According to T-shirt sales, "Chewbacca/Solo" are in the lead to rule the galaxy.

Source: New York Daily News 4/21/15

Outlook Clear: Magic 8 Ball Will Come to The iPhone, Apple Watch

The Magic 8 Ball, a childhood staple, is returning in app form. The classic toy, first manufactured by Mattel in 1950, will launch for free on iOS and will be available on iPhone and the Apple Watch. The mobile update will include the original 20 phrases, including “Outlook good” and “Signs Point to Yes.” Just like the original, the answers will appear with a shake of the device.

Source: Mashable 4/20/15

J. Crew Launches Save The Bees Campaign

J. Crew has launched a Save the Bees campaign, donating 50 percent of profits from an exclusive collection of t-shirts to the Xerces Society, an Oregon-based nonprofit for wildlife and habitat. The initiative is part of J. Crew’s Garments for Good program and will offer T-shirts for women and children illustrated by Donald Robertson. The tees will be available at J. Crew and Crewcut stores as well as online and will retail for $45 for the women’s model, $36 for the girls’ T-shirt and $29.50 for the boys’.

Source: WWD 4/22/15

Heartwarming Pandora Ad Goes Out to All The Moms Who Ever Doubted Themselves

A new ad from Pandora Jewelry celebrates the powerful bond between moms and their children. Titled "The Unique Connection," the ad shows an experiment of six mothers and their children. The moms stand in a line while, one by one each child is blindfolded and asked to identify his or her mom. Going down the line, the sightless kids hug and share a moment with each mom until they all successfully pick out their own.

Source: Huffington Post 4/17/15

Kraft Mac & Cheese Plans to Go For a More Natural Look

Starting next year, Kraft Foods Group will no longer use synthetic coloring or artificial preservatives in its original Macaroni & Cheese in the U.S. The brand will also remove synthetic coloring from Kraft Dinner Original Meals in Canada. Although customers have always identified the macaroni and cheese with the iconic orange color, the company will now turn to natural color alternatives derived from sources like turmeric, paprika and annatto.

Source: Time 4/20/15

Adidas Wants to Turn Ocean Plastic Into Sportswear

Adidas is partnering with Parley for the Oceans to help develop materials made from washed up ocean plastic waste to use in its products starting in 2016. Parley for the Oceans is a team of artists, musicians, actors, architects, product inventors and scientists that address major threats to the world’s oceans. The sportswear giant has also pledged to increase its civic responsibility and phase out plastic bags in 2,900 retail stores around the world. Plastic from bags and bottles contain tiny microbeads that threaten marine life and ecosystems.

Source: EcoWatch 4/21/15

Hartz Launches Flea/Tick Education Campaign

Hartz is launching a national campaign to educate pet owners on the importance of year-round flea and tick protection. The "No F&T" messaging will be promoted through digital advertising and social media, using the hashtag #NOFT to encourage pet owners to engage and establish a prevention lifestyle. Veterinarian Dr. Bernadine Cruz will contribute to the “No F&T” messaging through her practice based in Laguna Woods, California, as well as through her Internet-based radio show "The Pet Doctor."

Source: Media Post 4/24/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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