Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Justin Timberlake Stars as a Wacky Washed-Up Lime in Tequila Ad

Sauza 901 Tequila released its newest TV and digital ad campaign, “No Limes Needed,” starring brand founder, Justin Timberlake.  The campaign highlights the smoothness of Sauza 901 Tequila in a tongue-in-cheek way by chronicling the downfall of limes, featuring Timberlake as Rick “Sour” Vane, an unemployed lime green with jealousy due to the popularity of Sauza 901 Tequila. (client)

Source: Mashable 5/5/15

Toms Wants You to Instagram Your Bare Feet For Charity

From now until March 21, Toms will donate a pair of shoes to a person in need for every photo posted of customers’ bare feet to Instagram using #withoutshoes as part of the One Day Without Shoes campaign. This is the first time that Toms will give away shoes in exchange for a hashtag, rather than a purchase.

Source: Fashionista 5/5/15

Hard Rock Takes International Burgers on Tour

Hard Rock’s Local Legendary Burgers, which showcase the flavor and ingredients of Hard Rock locations across the globe, are packing their bags (or buns) and making stops at Hard Rock Cafes throughout the U.S. as part of the new World Burger Tour.  For the first time ever, guests have a backstage pass to sample unique burgers from five continents. More than 150 local burgers were evaluated by Hard Rock’s culinary team, with fan favorites selected to star on a limited-time World Burger Tour menu, including: Seattle’s Java Lava Burger, Scotland’s Haggis Burger, Australia’s Aussie Burger and Germany’s Schnitzel Burger - and more!  Burgers are available through June 30 - so visit a local Hard Rock Cafe to try these sizzling headliners while they are on tour. (client)

Source: FSR Magazine 4/30/15

Free Cone Day at Haagen-Dazs is Tuesday, May 12

On May 12, Haagen-Dazs will be handing out free ice cream cones from 4p.m.-8 p.m. in celebration of the brand introducing two new flavors, Banana Rum Jam and Chocolate Caramelized Oat Ice Cream. Consumers are encouraged to tweet a picture of their free cone using the hashtag #HDfreeconeday for a chance to win gift cards or free ice cream for a year!

Source: The Huffington Post 5/6/15

Craftsman Launches MAKEcation Promotion

Craftsman is offering consumers a chance to win the ultimate DIY getaway. The second annual MAKEcation is coming to Brooklyn, NY this Sept. 24-27. The 88-year-old manufacturer of tools is kicking up the action by offering guests at the event an exclusive first look at its latest tools and the chance to build with some of the world's most renowned innovators in DIY projects. Craftsman is engaging fans via social media using the hashtag #makecation and specifically targeting millennials through contests and digital ads.

Source: MediaPost 5/8/15

Nathan's Famous to Attempt GUINNESS WORLD RECORDS Title For Most Selfies Taken Simultaneously at Busch Stadium in St. Louis

The iconic hot dog company, Nathan's Famous, is set to make a GUINNESS WORLD RECORDS official attempt for Most Selfies Taken Simultaneously on Saturday, May 16 at Busch Stadium in St. Louis. As part of the attempt, the "originator of fun," is launching the "Original Selfie Sweepstakes," a summer-long contest that encourages fans to post selfies for the chance to win monthly grand prizes, with one winner being proclaimed Fan of the Week.

Source: Street Insider 5/11/15

Pizza Hut to Test Uber-Like Delivery Service

In a bid to keep pace with chief rival Domino’s, Pizza Hut is testing out an Uber-like delivery service where customers can follow delivery drivers directly to their doorstep on a map through GPS tracking. The company says the new service arose from the demands of consumers, who are looking for convenience, transparency and instant information. The program will roll out in Dallas with the goal to expand nationwide.

Source: USA Today 5/5/15

Animal Planet's Dan Schachner Talks Traveling With Pets

Petco and Animal Planet have teamed up to provide safe summer travel tips for pet parents. Host and Puppy Bowl referee, Dan Schachner, is dishing out all the tricks to help dogs and cat owners create stress-free outings for their furry friends. Some tips include the best products to keep pets calm while traveling and a checklist for owners while packing.

Source: Examiner 5/6/15

McDonald's Invented This Clever Takeout Bag That's Also a Tray

Right after announcing plans to offer delivery in New York City, McDonald’s has introduced “BagTray.” The new invention is exactly what it sounds like – a to-go bag that turns right into a tray. By tearing off a perforated piece at the bottom, your bag conveniently becomes a tray that perfectly holds food, no matter where guests are!

Source: Adweek 5/6/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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