Think your campaign is "HotSheet?" The Coyne PR HotSheet is a weekly recap of the best campaigns, promotions, advertisements and ideas of the week.


Target Teams Up With Hipster Jewelry Designer Eddie Borgo

Off the heels of the wildly popular partnership with Lilly Pulitzer, Target has announced another partnership, this time with accessory and jewelry designer Eddie Borgo. This new 60’s and 70’s-inspired collaboration will have a DIY feel and the pieces available will be customizable to the buyers’ liking. The Eddie Borgo collection will be available on July 12 for purchase at Target stores.

Source: NYMag.com 5/20/15

22 Years After Jurassic Park Debut, Barbasol Sets Jurassic World Tie-Ins

Barbasol launched limited edition collector cans in celebration of Jurassic World hitting theaters in June. Barbasol decided to debut a throwback can coinciding with its cameo in the 1993 original Jurassic Park film. Additionally, Barbasol is running a sweepstakes titled, “Capture the Can,” where fans can enter for the chance to win a Real Dino Dig Adventure.

Source: BrandChannel 5/15/15

Delta's Weird New Safety Video Has Every Meme And Internet Personality Ever

The newest installment of airline safety videos is “The Internetest Safety Video on the Internet” from Delta Airlines. The 6-minute and 7-second video presents fan favorite Internet memes and sensations. With appearances by Screaming Goat and a nod to the “Ice Bucket Challenge,” Delta made sure that its newest video included everything that we love most about the Internet.

Source: Huffington Post 5/20/15

Candie's Focuses Campaign On Instagram

The teen fashion retailer Candie’s will focus its marketing efforts on Instagram. Candie's is teaming up with Shea Marie, making this the first time a fashion blogger will be featured in a marketing campaign. The new campaign will reach 40 million people and will feature its spring/summer collection, which is available at Kohl’s and on kohls.com.

Source: MediaPost 5/18/15

To Kick Off Summer, Miller Lite Stages a Mini Awards Show on Twitter

Last year, Miller Light launched a Twitter campaign using the “It’s Miller Time” tagline and retro packaging, turning social media photos into a TV commercial. This year, the brand is launching its summer campaign by buying Twitter’s Promoted Trend, encouraging fans to share their favorite summer-themed photos with the hashtag #ItsMillerTime. The planned social blitz is being described as a Twitter awards show, where photos will be judged in six categories including best summer games, best BBQ and best #TBT. The brand will determine winners in these categories and will give out prizes including NASCAR tickets, grills and beer can koozies.

Source: AdWeek 5/21/15

KFC Enlists SNL’s Darrell Hammond to Bring Back Colonel Sanders For Ad Campaign

In a bid to refresh its image, KFC is bringing back its iconic Colonel Sanders in a new ad campaign featuring Saturday Night Live alum Darrell Hammond. The fast food chain, which last featured Colonel Sanders in ads more than two decades ago, also plans to redesign its restaurants with quotes from the Colonel on the wall. KFC’s move comes a few weeks after McDonald’s announced the return of its own classic character, the revamped Hamburglar.

Source: FOXNews.com 5/20/15

Tom Hanks to Head 'Hidden Heroes' Campaign

The Hidden Heroes campaign, which brings attention to the caregivers of wounded, ill and injured soldiers, has found a new face in Tom Hanks. The resources for these caregivers are limited, and Hanks is stepping in to help raise awareness and bring out public support for this very worthy cause.

Source: Military Times 5/21/15

Katie Price is a Glamorous Señorita as She Smashes Piñatas For Pringles!

To celebrate the launch of Pringles Tortilla Chips, the snack brand attempted to break the Guinness World Record for the most piñatas smashed at once! Pringles gathered 600 volunteers and destroyed 550 papier-mâché donkeys at Potters Field in London. The brand has released four new tortilla chip flavors – original, sour cream, nacho cheese and spicy chili.

Source: Reveal 5/20/15

This VR Headset is Your Backstage Pass to a Top Fashion Show

Ever dream to witness the behind-the-scenes action at a Dior fashion show? The opportunity has become a reality with the new VR headset called Dior Eyes, which has been designed and 3D-printed by DigitasLBi Labs in France. While the headset is not for purchase, select Dior boutiques around the world will have access to the headset in order to give customers a unique in-store experience.

Source: Digital Trends 5/21/15

Pyrex is Turning 100, And Corning is Throwing a Party

Pyrex has reached a big milestone this year and to commemorate its 100-year anniversary, the original manufacturer is celebrating big. Starting June 6, Corning will be hosting a centennial celebration at the Corning Museum of Glass, even though Corning hasn’t made the product itself since 1998.

Source: TheWeek.com 5/22/15

The Hotsheet

Every day, a team of Coyne's social media-savvy PR pros scour the web - poring over national news sites and online daily newspapers to the niche PR/advertising/marketing blogs to uncover all the buzz that's fit to post. The daily reports are compiled, analyzed and whittled down to the most creative and thought-provoking stories to create the Coyne PR HotSheet.

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