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Hansaplast, a Beiersdorf-owned brand is launching a line of creams, deodorant and antiperspirant called FootExpert. To promote the foot products, the brand created a luxury publication designed with heavy paper that can be easily turned by one’s feet and large print to enjoy from eye-to-foot distance. The magazine is packed with foot-themed stories about art and fashion. There are even foot horoscopes, making this a fun way to draw attention to a usually dull product line.
Source: AdWeek 5/19/15