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CASE STUDY:
CASIO | MAXIMUM EXPOSURE ISSUE: Casio asked Coyne PR to create a focused, high impact campaign for their high-tech product offerings, including cameras, watches, keyboards and projectors. IDEA: Coyne PR worked closely with the internal Casio PR team on numerous initiatives, including coordinating press events at key trade shows (CES, PMA, NAMM), developing a strategic reviews program for new products, creating a highly visual and extensive gift guide catalog for the important holiday season, and utilizing customized pitches to expand the media targets to include fashion, outdoor, fitness and parenting media. IMPACT: The results were as extensive and diverse as Casio’s product line. The team generated 1,275 placements and 550 million media impressions in 2007, including multiple stories in The New York Times, USA Today, Washington Post, and multiple “Today” show segments. Casio’s most recent CES Show press conference was attended by 280 media, including coverage in the Wall Street Journal, “Good Morning America” and CNN. Customized pitches led to diverse coverage in everything from Shape magazine to Field & Stream. |
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Technology Case Studies
