Entertainment

Coyne has extensive experience in the music, entertainment and lifestyle industries, representing a wide range of corporate clients and their celebrity spokespeople on behalf of clients including Hard Rock International, Casio, The Walt Disney Company, Sauza, Hornitos, Skinnygirl Cocktails and the Harlem Globetrotters.

Our team’s experience includes brand building campaigns, events and sponsorships, cause marketing, influencer outreach, crisis management, online and contest promotions, product launches and social media. With an in-depth working knowledge of the music, entertainment and lifestyle category and firmly established contacts with key media, our team is constantly in tune with the industry and our clients’ target audience, while living and breathing pop culture.

Whether it’s generating billions of impressions to build brand equity; creating causal celebrity campaigns; or implementing local-market publicity for concert tours; two things remain the foundation of our success - we know music, entertainment and lifestyle media and we understand the industry.

hard rock international

Issue: For the past 12 years, Coyne has served as the agency of record for Hard Rock International. Hard Rock continues to challenge Coyne with managing its brand image, from crisis communications, to new openings around the world, to traffic-stopping events.

Idea: With 170+ properties worldwide, Coyne oversees all public relations and social media strategy, campaigns, creative and execution. The agency manages global strategy and oversees Hard Rock’s local agencies worldwide from global campaigns including Sing for Your Supper, World Burger Tour and Hard Rock Calling; to hundreds of local events, new cafe openings business media relations and social media community management, and crisis and issues management.

Impact: Coyne delivers billions of consumer impressions for the brand across the globe, creates efficiencies in creative, production and execution, and continues to be a valued partner for the world-famous brand.

Agency of Record

Issue: For the past 12 years, Coyne has served as the agency of record for Hard Rock International. Hard Rock continues to challenge Coyne with managing its brand image, from crisis communications, to new openings around the world, to traffic-stopping events.

Idea: With 170+ properties worldwide, Coyne oversees all public relations and social media strategy, campaigns, creative and execution. The agency manages global strategy and oversees Hard Rock’s local agencies worldwide from global campaigns including Sing for Your Supper, World Burger Tour and Hard Rock Calling; to hundreds of local events, new cafe openings business media relations and social media community management, and crisis and issues management.

Impact: Coyne delivers billions of consumer impressions for the brand across the globe, creates efficiencies in creative, production and execution, and continues to be a valued partner for the world-famous brand.

Casio

Issue: Casio America, Inc. looked to Coyne Public Relations to showcase the technology and innovation behind G-SHOCK’s newest line up amid the official Shock the World 30th Anniversary event featuring EMINEM.

Idea: To ensure that celebrity talent at the event did not upstage the technology and innovation behind the newest G-SHOCK timepieces, Coyne PR created a series of media moments leading up to, during and following the 30th Anniversary event to draw media in and capture their interest. Pre-event interviews were conducted with key technology media influencers to delve into the evolution of G-SHOCK’s technology and the overall brand. For the launch event itself, Coyne PR targeted technology, fashion, lifestyle, luxury, sports and watch trade media to reach a broad, nationwide consumer audience. Finally, the team continued extensive outreach with key technology and trade media following the event to sustain momentum for the new lineup.

Impact: Coyne PR shocked with its technology media results for Casio.  Of the more than 700 placements and 370 million impressions, coverage in key tech outlets like TechCrunch and WIRED spread like wildfire and were picked up by more than 100 outlets. Other key technology placements included CNET, Ubergizmo, International Watch, ChipChick, A Blog to Watch, and many more.

Celebrating G-Shock's 30th Anniversary

Issue: Casio America, Inc. looked to Coyne Public Relations to showcase the technology and innovation behind G-SHOCK’s newest line up amid the official Shock the World 30th Anniversary event featuring EMINEM.

Idea: To ensure that celebrity talent at the event did not upstage the technology and innovation behind the newest G-SHOCK timepieces, Coyne PR created a series of media moments leading up to, during and following the 30th Anniversary event to draw media in and capture their interest. Pre-event interviews were conducted with key technology media influencers to delve into the evolution of G-SHOCK’s technology and the overall brand. For the launch event itself, Coyne PR targeted technology, fashion, lifestyle, luxury, sports and watch trade media to reach a broad, nationwide consumer audience. Finally, the team continued extensive outreach with key technology and trade media following the event to sustain momentum for the new lineup.

Impact: Coyne PR shocked with its technology media results for Casio.  Of the more than 700 placements and 370 million impressions, coverage in key tech outlets like TechCrunch and WIRED spread like wildfire and were picked up by more than 100 outlets. Other key technology placements included CNET, Ubergizmo, International Watch, ChipChick, A Blog to Watch, and many more.

IMAX

Issue: IMAX turned to Coyne PR to provide movie-goers with an immersive and memorable experience of epic proportions to launch Godzilla.

Impact: The Coyne team brought the #IMAXUPGRADE to life when unsuspecting Godzilla fans at AMC Lincoln Square 13 in New York City got a surprise of monstrous proportions. Just before the opening trailers began on a standard 2D showing of the box office hit, host Peter Shankman and a street team sporting IMAX blue instantly upgraded everyone in the audience and invited them to see Godzilla in the world’s most immersive format – IMAX® 3D. Coyne’s Consumer Tech team worked hand-in-hand with IMAX to pull off the surprise, which included everything from event planning, production and onsite management, to press materials development, press outreach and video creation.

Results: The #IMAXUPGRADE was a “monster” of a success!  More than 200 fans were “upgraded” to see the film in IMAX 3D.  #IMAXUPGRADE was trending on Twitter in the minutes leading up to the show and the video capturing the event went viral with more than 4200 views in less than 24 hours.  Fan feedback after the event was outstanding, including one fan’s reaction to experiencing IMAX for the first time, “it was absolutely fantastic!”

Surprise! IMAX Upgrades Godzilla Fans in NYC

Issue: IMAX turned to Coyne PR to provide movie-goers with an immersive and memorable experience of epic proportions to launch Godzilla.

Impact: The Coyne team brought the #IMAXUPGRADE to life when unsuspecting Godzilla fans at AMC Lincoln Square 13 in New York City got a surprise of monstrous proportions. Just before the opening trailers began on a standard 2D showing of the box office hit, host Peter Shankman and a street team sporting IMAX blue instantly upgraded everyone in the audience and invited them to see Godzilla in the world’s most immersive format – IMAX® 3D. Coyne’s Consumer Tech team worked hand-in-hand with IMAX to pull off the surprise, which included everything from event planning, production and onsite management, to press materials development, press outreach and video creation.

Results: The #IMAXUPGRADE was a “monster” of a success!  More than 200 fans were “upgraded” to see the film in IMAX 3D.  #IMAXUPGRADE was trending on Twitter in the minutes leading up to the show and the video capturing the event went viral with more than 4200 views in less than 24 hours.  Fan feedback after the event was outstanding, including one fan’s reaction to experiencing IMAX for the first time, “it was absolutely fantastic!”

Hard Rock International

Issue: Each year, Coyne PR is charged with generating global exposure for Hard Rock Calling, an outdoor concert festival in London and one of the U.K.’s most anticipated music events, featuring more than 50 top acts on three stages. 

Idea: Coyne PR works closely with Hard Rock to leverage its relationships with the festival’s top musicians, including Bruce Springsteen, The Killers, Eric Clapton, John Mayer, Sheryl Crow, Pearl Jam, Stevie Wonder, Sir Paul McCartney, The Who and more, in an effort to generate music, entertainment and celebrity media exposure. Coyne also maximizes appearances by various celebrities at the concert festival, snapping photos when possible and feeding celebrity tidbits to entertainment media throughout the weekend.

Impact: Media highlights include multiple broadcast segments on MTV channels in the U.S. and U.K.; a cover photo in Pollstar Magazine; more than 100 photos posted on the Associated Press newswire, and several features in national media outlets, such as Bloomberg Television, USA Today Online, New York Daily News, Us Weekly, OK! Magazine and more.  The results are fit for a rock star, totaling more than 1 billion media impressions for Hard Rock Calling each year.

Hard Rock Calling

Issue: Each year, Coyne PR is charged with generating global exposure for Hard Rock Calling, an outdoor concert festival in London and one of the U.K.’s most anticipated music events, featuring more than 50 top acts on three stages. 

Idea: Coyne PR works closely with Hard Rock to leverage its relationships with the festival’s top musicians, including Bruce Springsteen, The Killers, Eric Clapton, John Mayer, Sheryl Crow, Pearl Jam, Stevie Wonder, Sir Paul McCartney, The Who and more, in an effort to generate music, entertainment and celebrity media exposure. Coyne also maximizes appearances by various celebrities at the concert festival, snapping photos when possible and feeding celebrity tidbits to entertainment media throughout the weekend.

Impact: Media highlights include multiple broadcast segments on MTV channels in the U.S. and U.K.; a cover photo in Pollstar Magazine; more than 100 photos posted on the Associated Press newswire, and several features in national media outlets, such as Bloomberg Television, USA Today Online, New York Daily News, Us Weekly, OK! Magazine and more.  The results are fit for a rock star, totaling more than 1 billion media impressions for Hard Rock Calling each year.

Hip Hop Caucus

Issue: Founded in 2004, Hip Hop Caucus is a national, non-profit organization that connects millennials, people of color, and disenfranchised communities to the civic process to build collective power and create positive change. To enhance its visibility, Hip Hop Caucus entrusted Coyne with its bi-partisan 2016 Respect My Vote! and People’s Climate Music campaigns. In turn, Coyne positioned the organization as a leader in educating and mobilizing Americans on voting and climate justice, during this Presidential election year.

Idea: Coyne created a strategic communications program, which leveraged the campaigns’ primary news drivers: non-partisan stance; celebrity spokespersons; expert commentary on current issues and trends. To build awareness and sustain each campaign’s momentum, Coyne and Hip Hop Caucus secured partnerships with celebrities and national media outlets as well as coordinated town hall discussions to spread the word about voter resources and action on climate change.  Furthermore, Coyne supported an influencer campaign that included 186 influencers from around the country to get involved in Respect My Vote! at no cost.   Through both big ideas and targeted media outreach, Coyne’s comprehensive program would solidify Hip Hop Caucus as a platform that engages the public for electoral activism.

Impact: As a result of Coyne’s action plan, Hip Hop Caucus was part of civic conversations on top news outlets including, CNN, PEOPLE, Complex, Forbes, Vice, NBC News, The Hill, UPROXX, MTV, Teen Vogue, SiriusXM, and radio stations across the nation. HHC’s President/CEO Rev Lennox Yearwood Jr. and high-profile celebrities including Keke Palmer, Charlamagne tha God, Taboo of The Black Eyed Peas and Amber Rose were integrated into Coyne’s strategy to generate over 1,080 stories across broadcast, print, online and social media, which garnered over 287 million impressions.

Respect My Vote

Issue: Founded in 2004, Hip Hop Caucus is a national, non-profit organization that connects millennials, people of color, and disenfranchised communities to the civic process to build collective power and create positive change. To enhance its visibility, Hip Hop Caucus entrusted Coyne with its bi-partisan 2016 Respect My Vote! and People’s Climate Music campaigns. In turn, Coyne positioned the organization as a leader in educating and mobilizing Americans on voting and climate justice, during this Presidential election year.

Idea: Coyne created a strategic communications program, which leveraged the campaigns’ primary news drivers: non-partisan stance; celebrity spokespersons; expert commentary on current issues and trends. To build awareness and sustain each campaign’s momentum, Coyne and Hip Hop Caucus secured partnerships with celebrities and national media outlets as well as coordinated town hall discussions to spread the word about voter resources and action on climate change.  Furthermore, Coyne supported an influencer campaign that included 186 influencers from around the country to get involved in Respect My Vote! at no cost.   Through both big ideas and targeted media outreach, Coyne’s comprehensive program would solidify Hip Hop Caucus as a platform that engages the public for electoral activism.

Impact: As a result of Coyne’s action plan, Hip Hop Caucus was part of civic conversations on top news outlets including, CNN, PEOPLE, Complex, Forbes, Vice, NBC News, The Hill, UPROXX, MTV, Teen Vogue, SiriusXM, and radio stations across the nation. HHC’s President/CEO Rev Lennox Yearwood Jr. and high-profile celebrities including Keke Palmer, Charlamagne tha God, Taboo of The Black Eyed Peas and Amber Rose were integrated into Coyne’s strategy to generate over 1,080 stories across broadcast, print, online and social media, which garnered over 287 million impressions.

IMAX

Issue: Coyne Public Relations was tasked with generating brand awareness for IMAX and targeting new media entities in a creative way.

Idea: During the NFL draft, Coyne Public Relations took notice of first round draft pick Ziggy Ansah’s realD 3D glasses and capitalized on the fashion statement and the IMAX 3D connection. Coyne developed an offer letter to Ansah on behalf of IMAX to see all IMAX movies on behalf of the company for the next year and pitched the letter to key sports media.

Impact: In less than twenty-four hours, the offer letter generated more than 135 million impressions. Placements included coverage in major sports publications such as ESPN.com, NFL.com and Sports Illustrated. Other key placements included CBS Sports, NBC Sports, Detroit Free-Press online, MLive and several other major sports blogs.

Ziggy Ansah Receives IMAX 3D Offer

Issue: Coyne Public Relations was tasked with generating brand awareness for IMAX and targeting new media entities in a creative way.

Idea: During the NFL draft, Coyne Public Relations took notice of first round draft pick Ziggy Ansah’s realD 3D glasses and capitalized on the fashion statement and the IMAX 3D connection. Coyne developed an offer letter to Ansah on behalf of IMAX to see all IMAX movies on behalf of the company for the next year and pitched the letter to key sports media.

Impact: In less than twenty-four hours, the offer letter generated more than 135 million impressions. Placements included coverage in major sports publications such as ESPN.com, NFL.com and Sports Illustrated. Other key placements included CBS Sports, NBC Sports, Detroit Free-Press online, MLive and several other major sports blogs.

Hard Rock

Issue: As agency of record for Hard Rock International, charged Coyne PR to raise awareness for Hard Rock’s Signature Series and Artist Spotlight Series T-Shirts, designed by top-tier superstars. Proceeds of the T-Shirts benefit the stars’ personal charities and are only available at Hard Rock Shops and online.

Idea: The agency has launched T-Shirts for major superstars, including Rihanna, Bono, Ozzy Osbourne, Bruce Springsteen and Shakira, among others. Both Ozzy and Sharon Osbourne were on hand to launch Ozzy’s T-Shirt out of Hard Rock Cafe New York in Times Square, which allowed Coyne PR to create a press event to invite key media. Bono and Bruce Springsteen were unavailable for an appearance or media event, so the team capitalized on the release of new albums and tour announcements, utilized a creative mailer to announce the launch to media and leveraged their loyal fan bases online through blogs, message boards and chat rooms to connect directly with fans. Both Rihanna and Shakira gave the team between 30 minutes to an hour, in Paris, which allowed Coyne to create a dynamic international press conference at Hard Rock Cafe Paris, where traffic was literally at a standstill outside with thousands of media and screaming fans descending on the Cafe.

Impact: Coyne PR has generated local, national and international coverage for the launch of Signature Series T-Shirts, with an average of 75 – 95 million media impressions per launch. Highlights have included Rolling Stone Magazine, In Touch, OK Weekly, InStyle, People Magazine, MTV, BBC and Reuters.

HRC Signature Series and Artist Spotlight T-Shirts

Issue: As agency of record for Hard Rock International, charged Coyne PR to raise awareness for Hard Rock’s Signature Series and Artist Spotlight Series T-Shirts, designed by top-tier superstars. Proceeds of the T-Shirts benefit the stars’ personal charities and are only available at Hard Rock Shops and online.

Idea: The agency has launched T-Shirts for major superstars, including Rihanna, Bono, Ozzy Osbourne, Bruce Springsteen and Shakira, among others. Both Ozzy and Sharon Osbourne were on hand to launch Ozzy’s T-Shirt out of Hard Rock Cafe New York in Times Square, which allowed Coyne PR to create a press event to invite key media. Bono and Bruce Springsteen were unavailable for an appearance or media event, so the team capitalized on the release of new albums and tour announcements, utilized a creative mailer to announce the launch to media and leveraged their loyal fan bases online through blogs, message boards and chat rooms to connect directly with fans. Both Rihanna and Shakira gave the team between 30 minutes to an hour, in Paris, which allowed Coyne to create a dynamic international press conference at Hard Rock Cafe Paris, where traffic was literally at a standstill outside with thousands of media and screaming fans descending on the Cafe.

Impact: Coyne PR has generated local, national and international coverage for the launch of Signature Series T-Shirts, with an average of 75 – 95 million media impressions per launch. Highlights have included Rolling Stone Magazine, In Touch, OK Weekly, InStyle, People Magazine, MTV, BBC and Reuters.

Skinnygirl Cocktails

Issue: Skinnygirl® Cocktails looked to Coyne PR to break through the clutter in 2013, creating opportunities and buzz for the brand to become the perfect accessory for every cocktailing occasion. 

Idea: The team created a leading role in Awards Season though inserting the brand in real-time social media conversations during The Oscars with the #LadiesInRed program, which donated $2,500 to Dress for Success for every lady donning red on the red carpet. To remain in the spotlight, Bethenny Frankel and five celebrity “guest bartenders,” including Maksim Chmerkovskiy and Tyson Beckford, hosted a launch party.

Impact: The team had generated more than 875 media placements, generating more than 730 million PR impressions, and the #LadiesInRed campaign won a Shorty Award for “Best Use of Social Media in Television.”

The Perfect Accessory

Issue: Skinnygirl® Cocktails looked to Coyne PR to break through the clutter in 2013, creating opportunities and buzz for the brand to become the perfect accessory for every cocktailing occasion. 

Idea: The team created a leading role in Awards Season though inserting the brand in real-time social media conversations during The Oscars with the #LadiesInRed program, which donated $2,500 to Dress for Success for every lady donning red on the red carpet. To remain in the spotlight, Bethenny Frankel and five celebrity “guest bartenders,” including Maksim Chmerkovskiy and Tyson Beckford, hosted a launch party.

Impact: The team had generated more than 875 media placements, generating more than 730 million PR impressions, and the #LadiesInRed campaign won a Shorty Award for “Best Use of Social Media in Television.”

Casio

Issue: The Casio Timepiece Division enlisted Coyne PR to turn Casio’s traditional trade show atmosphere and celebratory event into a media frenzy exciting enough to stop a clock!

Idea: Coyne PR leveraged Casio timepiece experts, brand ambassadors and Baby-G watch designer Ke$ha to create excitement for the “Tik Tok” singers involvement with the brand. Media members were given special attention and “behind-the-scenes” exclusive at a “timeless” event concluding with a rousing concert by Ke$ha, attended by hundreds of “watchful” media VIPs. 

Impact: The coverage included 208 stories, with an impression rate of 327 million and an advertising value of $15 million in top media outlets including MTV, Women’s Wear Daily, AOL StyleList, NYLON Online, OK! Weekly, Star, ELLE Online, New York Daily News and many more!

 

Ke$ha Shocks the World

Issue: The Casio Timepiece Division enlisted Coyne PR to turn Casio’s traditional trade show atmosphere and celebratory event into a media frenzy exciting enough to stop a clock!

Idea: Coyne PR leveraged Casio timepiece experts, brand ambassadors and Baby-G watch designer Ke$ha to create excitement for the “Tik Tok” singers involvement with the brand. Media members were given special attention and “behind-the-scenes” exclusive at a “timeless” event concluding with a rousing concert by Ke$ha, attended by hundreds of “watchful” media VIPs. 

Impact: The coverage included 208 stories, with an impression rate of 327 million and an advertising value of $15 million in top media outlets including MTV, Women’s Wear Daily, AOL StyleList, NYLON Online, OK! Weekly, Star, ELLE Online, New York Daily News and many more!

 

IMAX

Issue: “Mission: Impossible” marked significant importance for the IMAX brand as it was the first movie to preview exclusively in IMAX theatres prior to its nationwide release. 

Idea: Coyne PR developed an intensive outreach campaign to movie reviewers in IMAX’s designated top 15 markets to encourage them to review the movie in IMAX, as opposed to traditional theatres, and write about their IMAX experience.  Coyne PR then capitalized on the anticipation of the upcoming “Batman: Dark Knight Rises” release by announcing the trailer was being shown exclusively at IMAX “Mission: Impossible 4” movie showings. Additionally, the team utilized the MyBlogSpark service to create online excitement and a social media presence for consumers by conducting giveaways and promotions to encourage movie discussion in key demographics.

Impact: The campaign was a record breaker with “Mission: Impossible 4 Ghost Protocol” named IMAX’s most successful release since box office record breaker “Avatar” with a total of more than $33.1 million in domestic sales in a two week timeframe. The “Batman: Dark Knight Rises” movie trailer became a huge discussion topic amongst both movie critics and consumers and generated a number of separate stories discussing the trailer’s limited availability in IMAX.

 

Mission: Impossible 4 Ghost Protocol

Issue: “Mission: Impossible” marked significant importance for the IMAX brand as it was the first movie to preview exclusively in IMAX theatres prior to its nationwide release. 

Idea: Coyne PR developed an intensive outreach campaign to movie reviewers in IMAX’s designated top 15 markets to encourage them to review the movie in IMAX, as opposed to traditional theatres, and write about their IMAX experience.  Coyne PR then capitalized on the anticipation of the upcoming “Batman: Dark Knight Rises” release by announcing the trailer was being shown exclusively at IMAX “Mission: Impossible 4” movie showings. Additionally, the team utilized the MyBlogSpark service to create online excitement and a social media presence for consumers by conducting giveaways and promotions to encourage movie discussion in key demographics.

Impact: The campaign was a record breaker with “Mission: Impossible 4 Ghost Protocol” named IMAX’s most successful release since box office record breaker “Avatar” with a total of more than $33.1 million in domestic sales in a two week timeframe. The “Batman: Dark Knight Rises” movie trailer became a huge discussion topic amongst both movie critics and consumers and generated a number of separate stories discussing the trailer’s limited availability in IMAX.

 

The Harlem Globetrotters

Issue: The Harlem Globetrotters challenged Coyne PR to come up with opportunistic and newsworthy initiatives for the brand utilizing major “trending topics” in the world of entertainment, sports and social media. 

Idea: During a Knicks game Justin Bieber was put on the big screen in the arena. While onscreen, Bieber waved and the Garden faithful reacted negatively, as boos and jeers rained down on the teen pop star. Capitalizing on this rare unenthusiastic reaction, Coyne came up with the idea to offer Bieber a contract to be an honorary Junior Globetrotter for the remainder of the 2010-2011 season, guaranteeing each and every Globetrotters game as a “Boo Free Zone.”

Impact: The letter was pitched to many of the same local and national entertainment media that covered the original Bieber story, and the team landed an exclusive in the New York Daily News’ “Gatecrasher” celeb column. Coyne PR serviced photos of Bieber with the Globetrotters, as a supplement to the offer. The team garnered more than 75 million media impressions for the Harlem Globetrotters with this impromptu creative initiative.

Bieber Fever

Issue: The Harlem Globetrotters challenged Coyne PR to come up with opportunistic and newsworthy initiatives for the brand utilizing major “trending topics” in the world of entertainment, sports and social media. 

Idea: During a Knicks game Justin Bieber was put on the big screen in the arena. While onscreen, Bieber waved and the Garden faithful reacted negatively, as boos and jeers rained down on the teen pop star. Capitalizing on this rare unenthusiastic reaction, Coyne came up with the idea to offer Bieber a contract to be an honorary Junior Globetrotter for the remainder of the 2010-2011 season, guaranteeing each and every Globetrotters game as a “Boo Free Zone.”

Impact: The letter was pitched to many of the same local and national entertainment media that covered the original Bieber story, and the team landed an exclusive in the New York Daily News’ “Gatecrasher” celeb column. Coyne PR serviced photos of Bieber with the Globetrotters, as a supplement to the offer. The team garnered more than 75 million media impressions for the Harlem Globetrotters with this impromptu creative initiative.

Hard Rock International

Issue: Celebrating a decade dedicated to supporting breast cancer research and awareness, Hard Rock International challenged Coyne PR with finding a way to make noise for the brand’s PINKTOBER™ program, which included a series of live music and fundraising events at Hard Rock establishments around the globe and limited-edition merchandise designed to raise awareness and funds for the cause.

Idea: The global launch featured “Artist Ambassador” Melissa Etheridge (breast cancer survivor, Oscar® and two-time GRAMMY® winner and multiplatinum recording artist) and incorporated a three-day series of interviews and performance-based events that literally took flight! Designed to empower women and survivors, the launch included a concert at Hard Rock Cafe New York, after which Melissa Etheridge boarded a “Pink Plane” and performed an acoustic rendition of her hit single “I Run for Life” for breast cancer survivors, fans and media as she traveled to Washington, D.C. to participate in a breast cancer awareness symposium at Hard Rock Cafe Washington, D.C. 
  
Impact: Coyne PR generated amazing international, national and local coverage for the launch of PINKTOBER™, with more than 203 million media impressions. 

The Launch of PINKtober

Issue: Celebrating a decade dedicated to supporting breast cancer research and awareness, Hard Rock International challenged Coyne PR with finding a way to make noise for the brand’s PINKTOBER™ program, which included a series of live music and fundraising events at Hard Rock establishments around the globe and limited-edition merchandise designed to raise awareness and funds for the cause.

Idea: The global launch featured “Artist Ambassador” Melissa Etheridge (breast cancer survivor, Oscar® and two-time GRAMMY® winner and multiplatinum recording artist) and incorporated a three-day series of interviews and performance-based events that literally took flight! Designed to empower women and survivors, the launch included a concert at Hard Rock Cafe New York, after which Melissa Etheridge boarded a “Pink Plane” and performed an acoustic rendition of her hit single “I Run for Life” for breast cancer survivors, fans and media as she traveled to Washington, D.C. to participate in a breast cancer awareness symposium at Hard Rock Cafe Washington, D.C. 
  
Impact: Coyne PR generated amazing international, national and local coverage for the launch of PINKTOBER™, with more than 203 million media impressions. 

Stratosphere Hotel & Casino

Issue: Stratosphere Hotel & Casino was preparing to unveil SkyJump Las Vegas, a “controlled free fall” to the Vegas Strip from the top of the Stratosphere Hotel Tower. Stratosphere brought Coyne PR onboard to support the launch of the Guinness World Record-breaking attraction; just 50 days prior to the grand opening after a different agency had failed to generate national media interest.

Idea: Coyne brokered an exclusive with the “Today Show” to have Jenna Wolfe be the first jumper. Coyne also engaged Guinness Book of World Records to recognize the height of the new fall.  A local market event, featuring “Flight Time” of the Harlem Globetrotters, NASCAR’s Kurt Busch and Mayor Oscar Goodman helped welcome Las Vegas’ newest attraction.

Impact: SkyJump was confirmed as a must-see attraction and the launch garnered more than 700 television segments and 500+ print and online stories in just two weeks, including the “Today Show,” CNN, Associated Press Print and Broadcast, “Fox and Friends,” USA TODAY and much more. In the five months following, 20,000 thrill-seekers took the plunge, averaging approximately 150 jumpers.

SkyJump Las Vegas

Issue: Stratosphere Hotel & Casino was preparing to unveil SkyJump Las Vegas, a “controlled free fall” to the Vegas Strip from the top of the Stratosphere Hotel Tower. Stratosphere brought Coyne PR onboard to support the launch of the Guinness World Record-breaking attraction; just 50 days prior to the grand opening after a different agency had failed to generate national media interest.

Idea: Coyne brokered an exclusive with the “Today Show” to have Jenna Wolfe be the first jumper. Coyne also engaged Guinness Book of World Records to recognize the height of the new fall.  A local market event, featuring “Flight Time” of the Harlem Globetrotters, NASCAR’s Kurt Busch and Mayor Oscar Goodman helped welcome Las Vegas’ newest attraction.

Impact: SkyJump was confirmed as a must-see attraction and the launch garnered more than 700 television segments and 500+ print and online stories in just two weeks, including the “Today Show,” CNN, Associated Press Print and Broadcast, “Fox and Friends,” USA TODAY and much more. In the five months following, 20,000 thrill-seekers took the plunge, averaging approximately 150 jumpers.

Crayola

Issue: Crayola enlisted the help of Coyne PR to create a slam dunk event for the launch of the new Glow Explosion product. With March Madness just days away, Crayola teamed up with the world famous Harlem Globetrotters for the first-ever glow-in-the-dark basketball game.

Idea: The Globetrotters transformed into the “Crayola Glowtrotters” and put their skills to the ultimate test. The Magicians of Basketball brought the entertainment; and Crayola, the Magicians of Color, brought the game to light with glowing basketballs, nets, rims, backboards and uniforms. The all-star Glowtrotter roster was cheered on in the dark by a crowd of more than 300 students waving glowing signs they created with Crayola Glow Explosion.

Impact: The event itself was truly spectacular and the visuals were stunning, resulting in widespread national and local media coverage, giving March Madness a whole new meaning! Coyne PR secured crews on-site from the local Philadelphia ABC, FOX and NBC affiliates, as well as an Associated Press photographer. National broadcast placements included “Fox & Friends,” “CNN Headline News,” NBC’s “Early Today” and The Weather Channel. Additionally, four photos were posted on Yahoo! News in “Top Stories Photos” and FOXSports.com posted a video from the event.

Sweet Georgia Brown

Issue: Crayola enlisted the help of Coyne PR to create a slam dunk event for the launch of the new Glow Explosion product. With March Madness just days away, Crayola teamed up with the world famous Harlem Globetrotters for the first-ever glow-in-the-dark basketball game.

Idea: The Globetrotters transformed into the “Crayola Glowtrotters” and put their skills to the ultimate test. The Magicians of Basketball brought the entertainment; and Crayola, the Magicians of Color, brought the game to light with glowing basketballs, nets, rims, backboards and uniforms. The all-star Glowtrotter roster was cheered on in the dark by a crowd of more than 300 students waving glowing signs they created with Crayola Glow Explosion.

Impact: The event itself was truly spectacular and the visuals were stunning, resulting in widespread national and local media coverage, giving March Madness a whole new meaning! Coyne PR secured crews on-site from the local Philadelphia ABC, FOX and NBC affiliates, as well as an Associated Press photographer. National broadcast placements included “Fox & Friends,” “CNN Headline News,” NBC’s “Early Today” and The Weather Channel. Additionally, four photos were posted on Yahoo! News in “Top Stories Photos” and FOXSports.com posted a video from the event.

Milk-Bone

Issue: Milk-Bone has been the category leader in dog biscuits for more than 100 years — so long that the brand was entering into a dangerous territory – commoditization.  The brand looked to Coyne PR for a clear point of differentiation for Milk-Bone that would give consumers a reason to buy the product, instead of a discount brand biscuit.

Idea: Milk-Bone turned its marketing efforts toward raising the profile of Canine Assistants, the brand’s long-time charitable partner, which provides assistance dogs to people with disabilities. As part of the “It’s Good to Give” campaign, the Milk-Bone brand returned to television with its first advertisements in more than 10 years. Del Monte branched out into unchartered territory by agreeing to be the exclusive sponsor of a primetime PBS documentary, highlighting Canine Assistants and the incredible impact they have on the lives of people with disabilities. At each step of the overall integrated marketing campaign, Coyne PR was there to drive home the message of “It’s Good to Give” both effectively and efficiently. 

Impact: For this campaign, PR was judged not only by media impressions or comparative advertising equivalency, but also by the success of the documentary. Viewership for “Through a Dog’s Eyes” was 30 percent higher than the national average for a PBS primetime show; 113 percent above average in NYC, PBS’ toughest market; and more than 100 percent above in other large markets such as San Diego, Minneapolis and Orlando. The campaign generated 1,300 stories, garnering more than 1.03 billion media impressions.

It's Good to Give

Issue: Milk-Bone has been the category leader in dog biscuits for more than 100 years — so long that the brand was entering into a dangerous territory – commoditization.  The brand looked to Coyne PR for a clear point of differentiation for Milk-Bone that would give consumers a reason to buy the product, instead of a discount brand biscuit.

Idea: Milk-Bone turned its marketing efforts toward raising the profile of Canine Assistants, the brand’s long-time charitable partner, which provides assistance dogs to people with disabilities. As part of the “It’s Good to Give” campaign, the Milk-Bone brand returned to television with its first advertisements in more than 10 years. Del Monte branched out into unchartered territory by agreeing to be the exclusive sponsor of a primetime PBS documentary, highlighting Canine Assistants and the incredible impact they have on the lives of people with disabilities. At each step of the overall integrated marketing campaign, Coyne PR was there to drive home the message of “It’s Good to Give” both effectively and efficiently. 

Impact: For this campaign, PR was judged not only by media impressions or comparative advertising equivalency, but also by the success of the documentary. Viewership for “Through a Dog’s Eyes” was 30 percent higher than the national average for a PBS primetime show; 113 percent above average in NYC, PBS’ toughest market; and more than 100 percent above in other large markets such as San Diego, Minneapolis and Orlando. The campaign generated 1,300 stories, garnering more than 1.03 billion media impressions.

ROCK Media and Entertainment

Issue: ROCK Media and Entertainment called on Coyne PR to launch the first-ever ROCK Fashion Week in Miami Beach and help brand it as one of the industry’s premier fashion events.

Idea: Coyne executed four days of celebrity-filled fashion shows and special events. Marking a fusion of fashion, music and entertainment, the Coyne team handled all public relations initiatives for ROCK Fashion Week, from securing on-site media attendance, as well as pre- and post-media coverage; to coordinating “fly-ins” for key national media to attend and cover the week’s events on-site; and overall event management.

Impact: ROCK Fashion Week in Miami Beach made noise in top print, online and broadcast outlets with coverage in People, OK! Weekly, INTouch, “E! News,” “Deco Drive,” “South Florida Today,” iVillage, Miami Herald, Paper Magazine, Vibe, Jet, Essence.com, AOL.com and more, “fashioning” more than 200 million impressions!

ROCK Fashion Week

Issue: ROCK Media and Entertainment called on Coyne PR to launch the first-ever ROCK Fashion Week in Miami Beach and help brand it as one of the industry’s premier fashion events.

Idea: Coyne executed four days of celebrity-filled fashion shows and special events. Marking a fusion of fashion, music and entertainment, the Coyne team handled all public relations initiatives for ROCK Fashion Week, from securing on-site media attendance, as well as pre- and post-media coverage; to coordinating “fly-ins” for key national media to attend and cover the week’s events on-site; and overall event management.

Impact: ROCK Fashion Week in Miami Beach made noise in top print, online and broadcast outlets with coverage in People, OK! Weekly, INTouch, “E! News,” “Deco Drive,” “South Florida Today,” iVillage, Miami Herald, Paper Magazine, Vibe, Jet, Essence.com, AOL.com and more, “fashioning” more than 200 million impressions!


client experience
  • AMP Energy
  • ARAMARK
  • Association of Surfing Professionals
  • BallUp Streetball
  • Casio
  • Daytona International Speedway
  • Epiphone
  • ESPN
  • Hard Rock
  • Harlem Globetrotters
  • Hershey’s Track & Field
  • IMAX
  • Ironman
  • Jim Breuer
  • LA Marathon
  • Mountain Dew
  • MSG Varsity
  • National Senior Games
  • NCAA
  • NFL Players Inc
  • NJ Devils
  • Red Bull Arena
  • ROCK Media Group
  • SkyJump
  • Spartan Race
  • Town Sports International
  • Turner Sports
  • UPS
  • USA Today Sports
  • USGA
  • USTA
  • V8