Agency of Record
Issue: For the past 12 years, Coyne has served as the agency of record for Hard Rock International. Hard Rock continues to challenge Coyne with managing its brand image, from crisis communications, to new openings around the world, to traffic-stopping events.
Idea: With 170+ properties worldwide, Coyne oversees all public relations and social media strategy, campaigns, creative and execution. The agency manages global strategy and oversees Hard Rock’s local agencies worldwide from global campaigns including Sing for Your Supper, World Burger Tour and Hard Rock Calling; to hundreds of local events, new cafe openings business media relations and social media community management, and crisis and issues management.
Impact: Coyne delivers billions of consumer impressions for the brand across the globe, creates efficiencies in creative, production and execution, and continues to be a valued partner for the world-famous brand.