Retail

Move to Black.  More than ever before, retail is 24/7, with consumers dictating how and when they’ll shop. The ever-increasing marketplace makes it vital for retailers to communicate a point-of-difference to consumers and illustrate why they should shop their stores vs. their competitors.

Whether online or brick and mortar, the Coyne PR Retail team has opened, branded and re-branded companies specializing in everything from toys to bridal gowns and accessories to electronics. Our deep understanding of the industry allows us to help our clients Move to Black. How? Craft a unique story, seize media attention, drive traffic and inspire action. The tools? Whatever fits best—from brand ambassadors to master bloggers. The results? Attention, enthusiasm, excitement—around the corner or around the world.

Hard Rock

Issue: As agency of record for Hard Rock International, charged Coyne PR to raise awareness for Hard Rock’s Signature Series and Artist Spotlight Series T-Shirts, designed by top-tier superstars. Proceeds of the T-Shirts benefit the stars’ personal charities and are only available at Hard Rock Shops and online.

Idea: The agency has launched T-Shirts for major superstars, including Rihanna, Bono, Ozzy Osbourne, Bruce Springsteen and Shakira, among others. Both Ozzy and Sharon Osbourne were on hand to launch Ozzy’s T-Shirt out of Hard Rock Cafe New York in Times Square, which allowed Coyne PR to create a press event to invite key media. Bono and Bruce Springsteen were unavailable for an appearance or media event, so the team capitalized on the release of new albums and tour announcements, utilized a creative mailer to announce the launch to media and leveraged their loyal fan bases online through blogs, message boards and chat rooms to connect directly with fans. Both Rihanna and Shakira gave the team between 30 minutes to an hour, in Paris, which allowed Coyne to create a dynamic international press conference at Hard Rock Cafe Paris, where traffic was literally at a standstill outside with thousands of media and screaming fans descending on the Cafe.

Impact: Coyne PR has generated local, national and international coverage for the launch of Signature Series T-Shirts, with an average of 75 – 95 million media impressions per launch. Highlights have included Rolling Stone Magazine, In Touch, OK Weekly, InStyle, People Magazine, MTV, BBC and Reuters.

HRC Signature Series and Artist Spotlight T-Shirts

Issue: As agency of record for Hard Rock International, charged Coyne PR to raise awareness for Hard Rock’s Signature Series and Artist Spotlight Series T-Shirts, designed by top-tier superstars. Proceeds of the T-Shirts benefit the stars’ personal charities and are only available at Hard Rock Shops and online.

Idea: The agency has launched T-Shirts for major superstars, including Rihanna, Bono, Ozzy Osbourne, Bruce Springsteen and Shakira, among others. Both Ozzy and Sharon Osbourne were on hand to launch Ozzy’s T-Shirt out of Hard Rock Cafe New York in Times Square, which allowed Coyne PR to create a press event to invite key media. Bono and Bruce Springsteen were unavailable for an appearance or media event, so the team capitalized on the release of new albums and tour announcements, utilized a creative mailer to announce the launch to media and leveraged their loyal fan bases online through blogs, message boards and chat rooms to connect directly with fans. Both Rihanna and Shakira gave the team between 30 minutes to an hour, in Paris, which allowed Coyne to create a dynamic international press conference at Hard Rock Cafe Paris, where traffic was literally at a standstill outside with thousands of media and screaming fans descending on the Cafe.

Impact: Coyne PR has generated local, national and international coverage for the launch of Signature Series T-Shirts, with an average of 75 – 95 million media impressions per launch. Highlights have included Rolling Stone Magazine, In Touch, OK Weekly, InStyle, People Magazine, MTV, BBC and Reuters.

Toys "R" Us

Issue: Since 2006, Coyne PR has had the opportunity to play a strategic role as part of the Toys“R”Us PR team. The team has worked tirelessly to help Toys“R”Us solidify its reputation with its customers as a trusted source on all things toy-related, while furthering its market position as the toy authority. 

Idea: Coyne PR has been called upon to support multiple high-profile initiatives on behalf of Toys“R”Us, including the partnership with the Marine Toys For Tots Foundation, Black Friday, the Toy Guide for Differently-Abled Kids, the Toys“R”Us Children’s Fund Gala, Halloween, hot toy trends and executive announcements.  Outreach for each initiative targeted consumer and business focused media, including national and local print and broadcast outlets.

Impact: Over the years, Coyne PR has generated outstanding results on behalf of Toys“R”Us, with company executives and spokespeople having been prominently featured in various national media outlets including USA Today, The New York Times, “Good Morning America," “CBS Early Show," CNN, Fox News Channel, Bloomberg, Reuters, and The Associated Press, among others. 

Solidifying the Brand's Reputation

Issue: Since 2006, Coyne PR has had the opportunity to play a strategic role as part of the Toys“R”Us PR team. The team has worked tirelessly to help Toys“R”Us solidify its reputation with its customers as a trusted source on all things toy-related, while furthering its market position as the toy authority. 

Idea: Coyne PR has been called upon to support multiple high-profile initiatives on behalf of Toys“R”Us, including the partnership with the Marine Toys For Tots Foundation, Black Friday, the Toy Guide for Differently-Abled Kids, the Toys“R”Us Children’s Fund Gala, Halloween, hot toy trends and executive announcements.  Outreach for each initiative targeted consumer and business focused media, including national and local print and broadcast outlets.

Impact: Over the years, Coyne PR has generated outstanding results on behalf of Toys“R”Us, with company executives and spokespeople having been prominently featured in various national media outlets including USA Today, The New York Times, “Good Morning America," “CBS Early Show," CNN, Fox News Channel, Bloomberg, Reuters, and The Associated Press, among others. 

David's Bridal

Issue: David’s Bridal, the nation’s leading bridal retailer, has long been regarded for its wide assortment of gorgeous gowns at reasonable prices. To create celebrity association and cache, Coyne PR took the brand off the “aisle” and onto the red carpet, highlighting its impressive selection for celebrity looks for less.

Idea: Preceding the Oscars red carpet event, the team pinpointed David’s Bridal offerings that epitomized the celebrity, high-profile fashions and with aggressive proactive and reactive pitching, together with David’s internal team, Coyne PR helped elevate David’s Bridal standing as a premiere bridal resource into an all-occasion, affordable fashion and design house.                 

Impact: Coyne PR proved instrumental in facilitating this initiative by securing spots on Wall Street Journal’s online “Lunch Break Live” video feed and a national “Today Show” style segment moderated by lifestyle expert and regular on-air contributor, Liza Bychkov. Coyne’s attentive counsel before, during and after the Oscars also helped book auxiliary spots on E! News, Inside Edition and The Insider, along with placement on top news sites including CocoPerez.com and Glamour.com. 

Creating Clout with Looks for Less

Issue: David’s Bridal, the nation’s leading bridal retailer, has long been regarded for its wide assortment of gorgeous gowns at reasonable prices. To create celebrity association and cache, Coyne PR took the brand off the “aisle” and onto the red carpet, highlighting its impressive selection for celebrity looks for less.

Idea: Preceding the Oscars red carpet event, the team pinpointed David’s Bridal offerings that epitomized the celebrity, high-profile fashions and with aggressive proactive and reactive pitching, together with David’s internal team, Coyne PR helped elevate David’s Bridal standing as a premiere bridal resource into an all-occasion, affordable fashion and design house.                 

Impact: Coyne PR proved instrumental in facilitating this initiative by securing spots on Wall Street Journal’s online “Lunch Break Live” video feed and a national “Today Show” style segment moderated by lifestyle expert and regular on-air contributor, Liza Bychkov. Coyne’s attentive counsel before, during and after the Oscars also helped book auxiliary spots on E! News, Inside Edition and The Insider, along with placement on top news sites including CocoPerez.com and Glamour.com. 

Casio


Issue: Coyne PR was charged with bringing awareness to Casio’s Concept Shop presence within the iconic TORNEAU TimeMachine, the world’s largest watch store. 

Idea: The team executed two exciting events at Casio’s “store within a store” concept – the first for the brand’s hip, young female collection of Baby-G timepieces. To capture the environment’s visual appeal, Coyne PR filmed an “info-tainment” segment for HotNewz.TV – a broadcast opportunity aimed at college students. Coyne utilized Casio fan and celebrity stylist Julie Weiss as the brand ambassador, and filmed delivering key messages about expressing your style through the different Baby-G lines and colors. The second event was executed for the new sleek line of men’s watches – EDIFICE. The Coyne team made a retail splash with an industry and media “insider party” to launch both the new collection and its presence in the TORNEAU retail location. Media and retailers were invited to an after hour’s cocktail party hosted by brand ambassador, actor Bryan Greenberg.

Impact: The Baby-G HotNewz.TV segment reached more than two million consumers at college campuses throughout the country showcasing the trendy shop. Additionally, the EDIFICE in-store event saw more than 50 media attendees with coverage in a variety of trade and consumer press including Watch & Jewelry Review, Women’s Wear Daily, Complex, WatchShock.com, Crushable.com and more.

Store Within a Store


Issue: Coyne PR was charged with bringing awareness to Casio’s Concept Shop presence within the iconic TORNEAU TimeMachine, the world’s largest watch store. 

Idea: The team executed two exciting events at Casio’s “store within a store” concept – the first for the brand’s hip, young female collection of Baby-G timepieces. To capture the environment’s visual appeal, Coyne PR filmed an “info-tainment” segment for HotNewz.TV – a broadcast opportunity aimed at college students. Coyne utilized Casio fan and celebrity stylist Julie Weiss as the brand ambassador, and filmed delivering key messages about expressing your style through the different Baby-G lines and colors. The second event was executed for the new sleek line of men’s watches – EDIFICE. The Coyne team made a retail splash with an industry and media “insider party” to launch both the new collection and its presence in the TORNEAU retail location. Media and retailers were invited to an after hour’s cocktail party hosted by brand ambassador, actor Bryan Greenberg.

Impact: The Baby-G HotNewz.TV segment reached more than two million consumers at college campuses throughout the country showcasing the trendy shop. Additionally, the EDIFICE in-store event saw more than 50 media attendees with coverage in a variety of trade and consumer press including Watch & Jewelry Review, Women’s Wear Daily, Complex, WatchShock.com, Crushable.com and more.

Solstice Sunglass Boutiques

Issue: Coyne PR was charged with building awareness for top designer eyewear retailer Solstice Sunglass Boutique.

Idea: Coyne PR pitched local Solstice Sunglass Boutique store mangers as fit and trend “sunglass experts” to broadcast producers. Surrounding Solstice’s two main seasons – spring and summer – the team pitched spring trends and “summer solstice” segments accordingly, offering the experts to dish on Solstice’s seasonal eyewear trends and bring the designer merchandise that fit with each trend. Whether outfitting the show anchors with shades that fit their face shape or gabbing on the sunglasses celebrities were recently sporting, these experts provided both a fashionable and informative lifestyle segment for the shows and their viewers.

Impact: Broadcast stations around the country had a “sunny disposition” when it came to the trendy segments! More than 30 local market segments across the country including “Today in New York,” “MORE,” “Better TV,” “South Florida Today,” “Good Morning Maryland” and many more had local Solstice Sunglass Boutique experts on-air to discuss the hot sunglass trends of the year and encourage viewers to head to a Solstice near them to find their perfect pair!

Celebrity Trends

Issue: Coyne PR was charged with building awareness for top designer eyewear retailer Solstice Sunglass Boutique.

Idea: Coyne PR pitched local Solstice Sunglass Boutique store mangers as fit and trend “sunglass experts” to broadcast producers. Surrounding Solstice’s two main seasons – spring and summer – the team pitched spring trends and “summer solstice” segments accordingly, offering the experts to dish on Solstice’s seasonal eyewear trends and bring the designer merchandise that fit with each trend. Whether outfitting the show anchors with shades that fit their face shape or gabbing on the sunglasses celebrities were recently sporting, these experts provided both a fashionable and informative lifestyle segment for the shows and their viewers.

Impact: Broadcast stations around the country had a “sunny disposition” when it came to the trendy segments! More than 30 local market segments across the country including “Today in New York,” “MORE,” “Better TV,” “South Florida Today,” “Good Morning Maryland” and many more had local Solstice Sunglass Boutique experts on-air to discuss the hot sunglass trends of the year and encourage viewers to head to a Solstice near them to find their perfect pair!

Origins

Issue: Coyne PR was challenged to create a newsworthy event during Labor Day Weekend that media would go “ga ga” for and increase overall awareness surrounding the pre-established Origins Baby Massage product line.
 
Idea:
Coyne PR gave birth to the “Labor of Love” campaign as a way to celebrate moms over Labor Day weekend. The team executed a newborn event at the Origins flagship retail store, providing Origin’s product and VIP treatment to women who had given birth that weekend. Origins utilized a licensed baby massage therapist to deliver baby massage tips to media, while organically weaving in product messaging.
 
Impact:
The campaign yielded significant exposure in local-market media, as well as national parenting magazines. A variety of local and national broadcast outlets featured segments on the “Labor of Love” Campaign, including Live with Regis and Kelly and Channel 11 News.

Opening a Flagship Store

Issue: Coyne PR was challenged to create a newsworthy event during Labor Day Weekend that media would go “ga ga” for and increase overall awareness surrounding the pre-established Origins Baby Massage product line.
 
Idea:
Coyne PR gave birth to the “Labor of Love” campaign as a way to celebrate moms over Labor Day weekend. The team executed a newborn event at the Origins flagship retail store, providing Origin’s product and VIP treatment to women who had given birth that weekend. Origins utilized a licensed baby massage therapist to deliver baby massage tips to media, while organically weaving in product messaging.
 
Impact:
The campaign yielded significant exposure in local-market media, as well as national parenting magazines. A variety of local and national broadcast outlets featured segments on the “Labor of Love” Campaign, including Live with Regis and Kelly and Channel 11 News.

The Container Store

Issue: The Container Store, the nation’s leading storage and organization products retailer, turned to Coyne PR to support the launch of the company’s second New Jersey location in Cherry Hill.
 
Idea: Coyne PR developed a multi-faceted campaign that included identifying and partnering with a local non-profit, Living Beyond Breast Cancer (LBBC), identifying strategic partnerships with area businesses, conducting extensive outreach to local South Jersey/Philadelphia media in the weeks leading up to the opening, working with local vendors to throw an upscale preview party prior to the launch, and providing extensive logistical and media support for the Grand Opening celebration.
 
Impact:
Coyne PR generated 53 stories garnering more than 7 million media impressions. Living Beyond Breast Cancer received a portion of the opening weekend’s sales, resulting in a $15,000 donation, far exceeding company expectations for opening weekend sales.

Coyne Cleans Up

Issue: The Container Store, the nation’s leading storage and organization products retailer, turned to Coyne PR to support the launch of the company’s second New Jersey location in Cherry Hill.
 
Idea: Coyne PR developed a multi-faceted campaign that included identifying and partnering with a local non-profit, Living Beyond Breast Cancer (LBBC), identifying strategic partnerships with area businesses, conducting extensive outreach to local South Jersey/Philadelphia media in the weeks leading up to the opening, working with local vendors to throw an upscale preview party prior to the launch, and providing extensive logistical and media support for the Grand Opening celebration.
 
Impact:
Coyne PR generated 53 stories garnering more than 7 million media impressions. Living Beyond Breast Cancer received a portion of the opening weekend’s sales, resulting in a $15,000 donation, far exceeding company expectations for opening weekend sales.

ShopRite

Issue: Coyne PR was challenged to raise awareness among ShopRite customers about the organization’s charitable division, ShopRite Partners in Caring – a year-round, community-based, hunger-fighting initiative that works with more than 70 food industry manufacturers to provide donations to charitable agencies in New York, New Jersey, Connecticut, Delaware, and Pennsylvania.

Idea: Through a partnership between ShopRite and Kraft, Coyne PR helped coordinate and promote the New York Jets Taste of the NFL and the Taste of the Giants food tasting fundraisers to benefit ShopRite Partners In Caring. The team created an essay contest that encouraged local ShopRite shoppers to nominate a hunger-fighting hero in their community to be featured on a limited edition Cheerios box. Coyne PR also teamed with Proctor & Gamble to promote the limited edition Pringle’s cans, the team coordinated “Stack Up For Hunger,” an event coinciding with the sale of the limited edition Pringle Prints, where Professional Cup Stackers spent the day in Philadelphia teaching young children how to stack cups.

Impact: Coyne PR’s efforts have been worth checking out – a recent poll boasts that 36 percent of consumers were aware of ShopRite Partners in Caring, which is up 10 percent in three years time.

Partners in Caring

Issue: Coyne PR was challenged to raise awareness among ShopRite customers about the organization’s charitable division, ShopRite Partners in Caring – a year-round, community-based, hunger-fighting initiative that works with more than 70 food industry manufacturers to provide donations to charitable agencies in New York, New Jersey, Connecticut, Delaware, and Pennsylvania.

Idea: Through a partnership between ShopRite and Kraft, Coyne PR helped coordinate and promote the New York Jets Taste of the NFL and the Taste of the Giants food tasting fundraisers to benefit ShopRite Partners In Caring. The team created an essay contest that encouraged local ShopRite shoppers to nominate a hunger-fighting hero in their community to be featured on a limited edition Cheerios box. Coyne PR also teamed with Proctor & Gamble to promote the limited edition Pringle’s cans, the team coordinated “Stack Up For Hunger,” an event coinciding with the sale of the limited edition Pringle Prints, where Professional Cup Stackers spent the day in Philadelphia teaching young children how to stack cups.

Impact: Coyne PR’s efforts have been worth checking out – a recent poll boasts that 36 percent of consumers were aware of ShopRite Partners in Caring, which is up 10 percent in three years time.

Solstice Sunglass Boutiques

Issue: Solstice Sunglass Boutiques needed to generate local market consumer excitement for their grand openings across the country. 

Idea: Coyne PR immersed itself in the sunglass business to highlight Solstice’s major points of difference from the many sunglass retailers nationwide and capitalized on Solstice’s exclusive “open sell” retail format, positioning Solstice executives as trend experts and “Shade Consultants to the Stars,” and packaged the company’s hippest trends and top celebrity styles for the season. The result was a wealth of story angles for each local market opening, including in-studio broadcast segment and in-store print and broadcast media opportunities.

Impact: Each of Solstice’s store openings generated numerous local, broadcast and print stories and national media coverage remained consistent throughout the year, including appearances on E! Entertainment Television. 

Successful Store Openings

Issue: Solstice Sunglass Boutiques needed to generate local market consumer excitement for their grand openings across the country. 

Idea: Coyne PR immersed itself in the sunglass business to highlight Solstice’s major points of difference from the many sunglass retailers nationwide and capitalized on Solstice’s exclusive “open sell” retail format, positioning Solstice executives as trend experts and “Shade Consultants to the Stars,” and packaged the company’s hippest trends and top celebrity styles for the season. The result was a wealth of story angles for each local market opening, including in-studio broadcast segment and in-store print and broadcast media opportunities.

Impact: Each of Solstice’s store openings generated numerous local, broadcast and print stories and national media coverage remained consistent throughout the year, including appearances on E! Entertainment Television. 


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The Retail Leadership Team


client experience
  • Babies R US
  • Casio
  • Container Store
  • David’s Bridal
  • Hard Rock
  • Origins
  • ShopRite
  • Solstice
  • TRU
  • World of Disney