Travel & Tourism

Coyne PR’s travel group has managed and executed events and promotions, world-class stunts, brand-building campaigns, social media programs and media relations for some of the travel industry’s most prominent brands and destinations.
 
With clients spanning from Disney Parks & Resorts and Hard Rock International to South Africa and Hong Kong tourism boards, the travel team has developed ideas and campaigns that are out of this world – literally – including sending Buzz Lightyear to “infinity and beyond” with NASA.

Our in-depth working knowledge of the travel media puts our team in sync and in touch with the industry and your target audience daily. Coyne regularly places stories in national, local and trade publications for clients within the travel space. The key to our success – and yours – is that we garner coverage for our clients in both expected and unexpected places. From editor desksides to ground-breaking events, Coyne has the experience to make your brand stand out in a crowded travel marketplace.

Additionally, the travel team experience includes work on Small Luxury Hotels of the World properties, as well as restaurants, spas, and Anguilla, Bermuda, Cayman Islands, Australia and New Jersey tourism boards. The travel team has also worked on airlines, including Continental and Spirit.

Mohegan Sun

Issue: Since opening its doors in October 1996, Mohegan Sun has grown to be among the top three largest casinos in the U.S and one of the East Coast’s premiere resorts, delivering unforgettable experiences to more than nine million visitors each year. As the all-encompassing resort complex approached its 20-year milestone, Mohegan Sun challenged Coyne to drive media and consumer buzz surrounding the brand’s month-long 20th Anniversary celebration featuring a lineup of more than 50 concerts, comedy specials and celebrity events.

Idea: To generate awareness for Mohegan Sun’s 20th Anniversary celebration, Coyne proposed creation of a 360 virtual reality (VR) video to truly bring the brand story to life through a unique consumer experience.  A five-minute-long VR video was produced showcasing Mohegan Sun’s spectacular property, resort amenities and entertainment venues, bringing the viewers along a real journey, as if they were right there on-property. A month-long celebrity studded celebration plan was engaged to support the entertainment messaging, with an A-list headline performance scheduled every week and a special focus on the actual anniversary VIP weekend set for mid-October. The full lineup was then teased to media along with invites to attend special performances during the VIP weekend. The one-of-a-kind 360 VR video was also created to convey the brands’ successful 20-year-long story through an immersive and memorable consumer experience, to both -differentiate the brand from competition and commemorate the exciting company milestone.

Impact: The team has garnered more than 847,000,000 impressions and approximately $6 Million in comparative advertising value to-date. Nationally, broadcast coverage included segments on E! News, Entertainment Tonight, Elvis Duran and the Morning Show and Boomer & Carton, as well as online hits on People, CNBC, Us Weekly, FOX News and Life & Style among many others.

20th ANNIVERSARY

Issue: Since opening its doors in October 1996, Mohegan Sun has grown to be among the top three largest casinos in the U.S and one of the East Coast’s premiere resorts, delivering unforgettable experiences to more than nine million visitors each year. As the all-encompassing resort complex approached its 20-year milestone, Mohegan Sun challenged Coyne to drive media and consumer buzz surrounding the brand’s month-long 20th Anniversary celebration featuring a lineup of more than 50 concerts, comedy specials and celebrity events.

Idea: To generate awareness for Mohegan Sun’s 20th Anniversary celebration, Coyne proposed creation of a 360 virtual reality (VR) video to truly bring the brand story to life through a unique consumer experience.  A five-minute-long VR video was produced showcasing Mohegan Sun’s spectacular property, resort amenities and entertainment venues, bringing the viewers along a real journey, as if they were right there on-property. A month-long celebrity studded celebration plan was engaged to support the entertainment messaging, with an A-list headline performance scheduled every week and a special focus on the actual anniversary VIP weekend set for mid-October. The full lineup was then teased to media along with invites to attend special performances during the VIP weekend. The one-of-a-kind 360 VR video was also created to convey the brands’ successful 20-year-long story through an immersive and memorable consumer experience, to both -differentiate the brand from competition and commemorate the exciting company milestone.

Impact: The team has garnered more than 847,000,000 impressions and approximately $6 Million in comparative advertising value to-date. Nationally, broadcast coverage included segments on E! News, Entertainment Tonight, Elvis Duran and the Morning Show and Boomer & Carton, as well as online hits on People, CNBC, Us Weekly, FOX News and Life & Style among many others.

CAYMAN ISLANDS DEPARTMENT OF TOURISM

Issue: To maximize exposure for the Cayman Islands in the U.S., positioning it as a distinct, sought-after Caribbean destination with a kaleidoscope of memorable offerings across all lifestyle interests, Coyne PR developed a comprehensive year-round Visiting Journalist Program (VJP) to generate and sustain destination awareness among consumers and media alike.

Idea: Understanding the need to educate travelers on the diverse array of experiences available on all three islands both above and below the water, Coyne proposed and activated a strategic VJP that identifies the strongest media opportunities to spotlight the destination’s key lifestyle pillars: culinary, dive, wellness, family, and romance. Utilizing a mix of group and individual press trip immersions, Coyne regularly pitches and confirms top-tier national journalists to visit the Cayman Islands and report on everything from signature on-island events and festivals, including the esteemed Cayman Cookout, Intertrust Marathon and International Scuba Diving Hall of Fame, to the destination’s distinct and unexpected tourist offerings, such as its thriving farm-to-table scene, bourgeoning art culture and plethora of activities that promote health and well-being. In an effort to highlight the ease of airlift for travelers visiting throughout the U.S., Coyne also hosts select regional media in its key gateway cities to utilize nonstop service from various carriers to the destination. Working in tandem with the journalist and the Department of Tourism, Coyne develops compelling customized itineraries aligned to each unique trip theme and story angle, ensuring no media visit – or resulting editorial feature – is like the other.

Impact: Since beginning the VJP in May 2015, Coyne has confirmed an extensive number of print and online journalists to travel to the Cayman Islands, including writers and editors representing National Geographic Traveler, Shape, SELF, DuJour, New York Post, Reuters, The Chicago Tribune, Every Day with Rachael Ray, Coastal Living, Bridal Guide, Boston Globe and more. Today, Coyne continues to pitch and secure thematic and varied press trips to all three islands throughout the year.

Visiting Journalist Program (VJP)

Issue: To maximize exposure for the Cayman Islands in the U.S., positioning it as a distinct, sought-after Caribbean destination with a kaleidoscope of memorable offerings across all lifestyle interests, Coyne PR developed a comprehensive year-round Visiting Journalist Program (VJP) to generate and sustain destination awareness among consumers and media alike.

Idea: Understanding the need to educate travelers on the diverse array of experiences available on all three islands both above and below the water, Coyne proposed and activated a strategic VJP that identifies the strongest media opportunities to spotlight the destination’s key lifestyle pillars: culinary, dive, wellness, family, and romance. Utilizing a mix of group and individual press trip immersions, Coyne regularly pitches and confirms top-tier national journalists to visit the Cayman Islands and report on everything from signature on-island events and festivals, including the esteemed Cayman Cookout, Intertrust Marathon and International Scuba Diving Hall of Fame, to the destination’s distinct and unexpected tourist offerings, such as its thriving farm-to-table scene, bourgeoning art culture and plethora of activities that promote health and well-being. In an effort to highlight the ease of airlift for travelers visiting throughout the U.S., Coyne also hosts select regional media in its key gateway cities to utilize nonstop service from various carriers to the destination. Working in tandem with the journalist and the Department of Tourism, Coyne develops compelling customized itineraries aligned to each unique trip theme and story angle, ensuring no media visit – or resulting editorial feature – is like the other.

Impact: Since beginning the VJP in May 2015, Coyne has confirmed an extensive number of print and online journalists to travel to the Cayman Islands, including writers and editors representing National Geographic Traveler, Shape, SELF, DuJour, New York Post, Reuters, The Chicago Tribune, Every Day with Rachael Ray, Coastal Living, Bridal Guide, Boston Globe and more. Today, Coyne continues to pitch and secure thematic and varied press trips to all three islands throughout the year.

MOHEGAN SUN

Issue: To maximize exposure of Mohegan Sun’s exhilarating and interactive reality star events – the Mohegan Sun Reality Check series – Coyne was tasked with creating buzz in top-tier celebrity-focused and lifestyle media outlets. The team leveraged the series in an effort to drive national awareness of the brand and further establish Mohegan Sun as the premier entertainment destination. Coyne raised visibility of Mohegan Sun’s affiliation with some of television’s biggest reality star names, from “The Real Housewives” Teresa Giudice and Carole Radziwill, to “The Bachelorette's” Kaitlyn Brisowe and Shawn Booth.

Idea: Following the live exhibition-style Reality Check events, Coyne dished-out a handful of behind the scenes details and images resulting in national coverage of some of the most well-known celebrity-focused outlets. As the events progressed and the relationships developed, the media were left eagerly awaiting updates on the next Reality Check event to feature.

Impact: Mohegan Sun’s Reality Check events have been featured in a variety of national outlets featuring major reality stars such as Teresa Giudice, Carole Radziwill, Kaitlyn Brisowe, Shawn Booth, Karina Smirnoff, Aaron Carter, Michael Cudlitz and Brothers Osbourne. Coyne has garnered more than 70 million media impressions for Mohegan Sun’s Reality Check events with highlights including OK! Magazine, Hollywood Life, Celebuzz, Radar online, Star magazine and Closer Weekly, to name a few. Together, Coyne has successfully introduced these unique events to larger audiences, while also raising greater awareness of Mohegan Sun as a sought-after destination. 

Reality Check Series

Issue: To maximize exposure of Mohegan Sun’s exhilarating and interactive reality star events – the Mohegan Sun Reality Check series – Coyne was tasked with creating buzz in top-tier celebrity-focused and lifestyle media outlets. The team leveraged the series in an effort to drive national awareness of the brand and further establish Mohegan Sun as the premier entertainment destination. Coyne raised visibility of Mohegan Sun’s affiliation with some of television’s biggest reality star names, from “The Real Housewives” Teresa Giudice and Carole Radziwill, to “The Bachelorette's” Kaitlyn Brisowe and Shawn Booth.

Idea: Following the live exhibition-style Reality Check events, Coyne dished-out a handful of behind the scenes details and images resulting in national coverage of some of the most well-known celebrity-focused outlets. As the events progressed and the relationships developed, the media were left eagerly awaiting updates on the next Reality Check event to feature.

Impact: Mohegan Sun’s Reality Check events have been featured in a variety of national outlets featuring major reality stars such as Teresa Giudice, Carole Radziwill, Kaitlyn Brisowe, Shawn Booth, Karina Smirnoff, Aaron Carter, Michael Cudlitz and Brothers Osbourne. Coyne has garnered more than 70 million media impressions for Mohegan Sun’s Reality Check events with highlights including OK! Magazine, Hollywood Life, Celebuzz, Radar online, Star magazine and Closer Weekly, to name a few. Together, Coyne has successfully introduced these unique events to larger audiences, while also raising greater awareness of Mohegan Sun as a sought-after destination. 

MOTEL 6

Issue:  Motel 6 turned to Coyne PR to launch "Room to Room," a consumer-focused campaign to accompany major renovations taking place at the hotel chain’s locations across the country.

Idea: Coyne PR aimed its strategy at highlighting Motel 6’s nationwide revamp through a seamless room-to-room journey. The team put together a broadcast campaign element, working with digital partners to support the overall campaign. The goal was for Motel 6 to go to market with full marketing assets, both analog and digital. Motel 6 also set out to focus its social media strategy on increasing engagement with guests. Coyne PR conducted outreach to travel trade publications, as well as consumer and industry media outlets. In addition, Coyne invited a select group of media members to join G6 Hospitality and Blackstone executives for an intimate luncheon event in New York City. A social media strategy was also designed for Motel 6 to maximize each point of contact to better serve customers and increase brand awareness. Via Motel 6’s accounts on Facebook, Twitter, and Instagram, the brand has been actively promoting contests, sweepstakes, and providing interesting facts that could help people with their trip. Motel 6 also partnered with travel and entertainment content publisher Wcities to provide geographically based content for a new branded mobile app. The Wcities platform allows travelers to view nearby restaurants, attractions, national landmarks, museums, events, and other localized content to explore.

Impact: Motel 6’s Room to Room campaign has received coverage in industry-centric outlets such as, Conde Nast Traveler, Travel Pulse, Media Post, Skift, and Hotel Business. The chain’s renovations have also secured coverage from a variety of national media outlets including Bloomberg Businessweek, The Wall Street Journal and USA Today.  Coyne was able to successfully spark the interest of media, consumers and potential franchisees.

Room To Room Tour

Issue:  Motel 6 turned to Coyne PR to launch "Room to Room," a consumer-focused campaign to accompany major renovations taking place at the hotel chain’s locations across the country.

Idea: Coyne PR aimed its strategy at highlighting Motel 6’s nationwide revamp through a seamless room-to-room journey. The team put together a broadcast campaign element, working with digital partners to support the overall campaign. The goal was for Motel 6 to go to market with full marketing assets, both analog and digital. Motel 6 also set out to focus its social media strategy on increasing engagement with guests. Coyne PR conducted outreach to travel trade publications, as well as consumer and industry media outlets. In addition, Coyne invited a select group of media members to join G6 Hospitality and Blackstone executives for an intimate luncheon event in New York City. A social media strategy was also designed for Motel 6 to maximize each point of contact to better serve customers and increase brand awareness. Via Motel 6’s accounts on Facebook, Twitter, and Instagram, the brand has been actively promoting contests, sweepstakes, and providing interesting facts that could help people with their trip. Motel 6 also partnered with travel and entertainment content publisher Wcities to provide geographically based content for a new branded mobile app. The Wcities platform allows travelers to view nearby restaurants, attractions, national landmarks, museums, events, and other localized content to explore.

Impact: Motel 6’s Room to Room campaign has received coverage in industry-centric outlets such as, Conde Nast Traveler, Travel Pulse, Media Post, Skift, and Hotel Business. The chain’s renovations have also secured coverage from a variety of national media outlets including Bloomberg Businessweek, The Wall Street Journal and USA Today.  Coyne was able to successfully spark the interest of media, consumers and potential franchisees.

SUPER 8

Issue: Super 8, a part of Wyndham Hotel Group, challenged Coyne to create excitement and positive awareness among consumers to mark the brand’s 40th anniversary, while generating national and local media attention for the occasion.

Idea: With the emphasis to celebrate Super 8’s 40 years of hospitality, Coyne thought it to be a timely opportunity to increase the general customer base. Recognizing the need for an unexpected, attention-grabbing initiative to bring the anniversary celebration to life, Coyne sought to break the Guinness World Record for the largest pillow fight in the brand’s home state of South Dakota. Additionally, Super 8 tapped TV personality and former NSYNC pop star Joey Fatone, to serve as host, throwing the inaugural pillow at South Dakota State’s mascot, “Jack the Jackrabbit.” Fatone brought the event to life, but more importantly, resonated with the brand and raised it to a national level.

Impact: Together Coyne, Super 8 and Fatone said “Bye, Bye, Bye” to the previous world record as students, alumni and fans took part in the effort to set the new record at 4,201 participants. The memorable event was attended by all major local market affiliates in South Dakota and covered by Sports Illustrated, USA Today, CBS News Online, Yahoo! Celebrity, HotelChatter.com and Celebuzz, among others resulting in a total of 764 positive media placements, elevating the brand among national consumers.

Super 8 Let the Feathers Fly to Celebrate 40 Years

Issue: Super 8, a part of Wyndham Hotel Group, challenged Coyne to create excitement and positive awareness among consumers to mark the brand’s 40th anniversary, while generating national and local media attention for the occasion.

Idea: With the emphasis to celebrate Super 8’s 40 years of hospitality, Coyne thought it to be a timely opportunity to increase the general customer base. Recognizing the need for an unexpected, attention-grabbing initiative to bring the anniversary celebration to life, Coyne sought to break the Guinness World Record for the largest pillow fight in the brand’s home state of South Dakota. Additionally, Super 8 tapped TV personality and former NSYNC pop star Joey Fatone, to serve as host, throwing the inaugural pillow at South Dakota State’s mascot, “Jack the Jackrabbit.” Fatone brought the event to life, but more importantly, resonated with the brand and raised it to a national level.

Impact: Together Coyne, Super 8 and Fatone said “Bye, Bye, Bye” to the previous world record as students, alumni and fans took part in the effort to set the new record at 4,201 participants. The memorable event was attended by all major local market affiliates in South Dakota and covered by Sports Illustrated, USA Today, CBS News Online, Yahoo! Celebrity, HotelChatter.com and Celebuzz, among others resulting in a total of 764 positive media placements, elevating the brand among national consumers.

DISNEY PARKS

Issue: To celebrate the new offerings and magical experiences planned for Walt Disney World Resort in summer 2016, Coyne PR proposed, planned and executed a private media luncheon for top-tier journalists in New York City at the historic Landmarc Time Warner Center.

Idea: Coyne worked with the Disney Parks team to secure an intimate venue to showcase the exciting new lineup of attractions and shows debuting across all four Disney theme parks and entertainment venues.  The exclusive event included two informative panel discussions led by key Disney executives and Imagineers who spoke to the unforgettable new experiences “awakening” this summer. Among the highlights included updates on the reimagining of Disney’s Animal Kingdom to a full daytime to nighttime theme park and the multi-year transformation of Downtown Disney into Disney Springs, a mecca for upscale shopping, dining and entertainment. Working alongside Disney, Coyne planned, executed and liaised with media prior to and after the luncheon to provide story opportunities and position the new lineup of offerings as must-see experiences for the upcoming season.

Impact: Executed in advance of summer and timed to the distribution of the announcement press release, the luncheon was attended by nearly 40 media in top-tier national, Latino and global media outlets, including the Associated Press, Redbook, Family Circle, CNN, Parents, Fodor’s Travel, Travel Weekly, BuzzFeed, ABC News, The New York Post, among others. To-date, the news has resulted in nearly 240 million impressions.

Disney Unveils “Awaken Summer” Campaign at NYC Media Luncheon

Issue: To celebrate the new offerings and magical experiences planned for Walt Disney World Resort in summer 2016, Coyne PR proposed, planned and executed a private media luncheon for top-tier journalists in New York City at the historic Landmarc Time Warner Center.

Idea: Coyne worked with the Disney Parks team to secure an intimate venue to showcase the exciting new lineup of attractions and shows debuting across all four Disney theme parks and entertainment venues.  The exclusive event included two informative panel discussions led by key Disney executives and Imagineers who spoke to the unforgettable new experiences “awakening” this summer. Among the highlights included updates on the reimagining of Disney’s Animal Kingdom to a full daytime to nighttime theme park and the multi-year transformation of Downtown Disney into Disney Springs, a mecca for upscale shopping, dining and entertainment. Working alongside Disney, Coyne planned, executed and liaised with media prior to and after the luncheon to provide story opportunities and position the new lineup of offerings as must-see experiences for the upcoming season.

Impact: Executed in advance of summer and timed to the distribution of the announcement press release, the luncheon was attended by nearly 40 media in top-tier national, Latino and global media outlets, including the Associated Press, Redbook, Family Circle, CNN, Parents, Fodor’s Travel, Travel Weekly, BuzzFeed, ABC News, The New York Post, among others. To-date, the news has resulted in nearly 240 million impressions.

Cayman Islands Department of Tourism

Issue: In an effort to affirm the Cayman Islands’ position as the premier luxury destination of the Caribbean among discerning North American travelers and ultimately boost stay-over arrivals, the Cayman Islands Department of Tourism partnered with Coyne Travel to maintain and grow its popularity as a sophisticated and cosmopolitan Caribbean getaway with endless opportunities for exploration across various lifestyle verticals.

Idea: Understanding the need to inspire consumers to rethink what they know about luxury island travel and specifically, travel to the Cayman Islands, Coyne takes a highly targeted approach to its media relations for the tourism board. Focusing on the destination’s bespoke luxury travel offerings, from world-class accommodations, innovative epicurean delights and indulgent spa and wellness experiences to lavish lifestyle events, Coyne sets the Cayman Islands apart from other Caribbean island competitors by positioning it as a compelling, must-visit holiday destination for today’s elite traveler. Whether hosting thematic familiarization trips for top-tier journalists, garnering national exposure for signature on-island festivals, including the sought-after Cayman Cookout, or amplifying the destination’s presence at vital industry events in key markets, such as Art Basel Miami and Aspen FOOD & WINE Classic, Coyne continues to keep the Cayman Islands top of mind for consumers and media alike.

Impact: Coyne has garnered millions of media impressions for the Cayman Islands across target national and regional print, broadcast and online outlets, including The New York Times, USA Today Travel, The Washington Post, Men’s Journal, CNBC, ABC News, National Geographic Traveler, Destination Weddings & Honeymoons, and DuJour to name a few. Looking ahead, the agency will continue to build strong, meaningful awareness among core audiences with strategic traditional and social media relations and creative activations that highlight the diverse array of memorable luxury experiences exclusive to the Cayman Islands.

Cayman Cookout 2016

Issue: In an effort to affirm the Cayman Islands’ position as the premier luxury destination of the Caribbean among discerning North American travelers and ultimately boost stay-over arrivals, the Cayman Islands Department of Tourism partnered with Coyne Travel to maintain and grow its popularity as a sophisticated and cosmopolitan Caribbean getaway with endless opportunities for exploration across various lifestyle verticals.

Idea: Understanding the need to inspire consumers to rethink what they know about luxury island travel and specifically, travel to the Cayman Islands, Coyne takes a highly targeted approach to its media relations for the tourism board. Focusing on the destination’s bespoke luxury travel offerings, from world-class accommodations, innovative epicurean delights and indulgent spa and wellness experiences to lavish lifestyle events, Coyne sets the Cayman Islands apart from other Caribbean island competitors by positioning it as a compelling, must-visit holiday destination for today’s elite traveler. Whether hosting thematic familiarization trips for top-tier journalists, garnering national exposure for signature on-island festivals, including the sought-after Cayman Cookout, or amplifying the destination’s presence at vital industry events in key markets, such as Art Basel Miami and Aspen FOOD & WINE Classic, Coyne continues to keep the Cayman Islands top of mind for consumers and media alike.

Impact: Coyne has garnered millions of media impressions for the Cayman Islands across target national and regional print, broadcast and online outlets, including The New York Times, USA Today Travel, The Washington Post, Men’s Journal, CNBC, ABC News, National Geographic Traveler, Destination Weddings & Honeymoons, and DuJour to name a few. Looking ahead, the agency will continue to build strong, meaningful awareness among core audiences with strategic traditional and social media relations and creative activations that highlight the diverse array of memorable luxury experiences exclusive to the Cayman Islands.

Mohegan Sun

Issue: Mohegan Sun tasked Coyne PR with introducing the annual Sun WineFest to larger audiences in the tristate area, and particularly in the highly-competitive New York market.  

Idea: To reach a greater audience for the Sun WineFest, Coyne proposed a media plan including tactics to engage national and local food, spirits and lifestyle media from the surrounding markets. A select group of media were offered the opportunity to spend the weekend at the Sun WineFest as a part of an exclusive FAM, with access to the festival’s celebrity chefs and sommeliers, as well as Mohegan Sun’s wide array of restaurant and nightlife experiences. Coyne made sure the media arrived to the festival in style, hosting the group on the Sun “WineWagon,” a branded limousine bus that picked journalists up in New York City for a quick weekend getaway. The group was welcomed by mimosas and treated to delicious brunch treats on the bus, as well as sweets from Mohegan Sun’s on-property vendor Carlo’s Bakery. The media arrived at Mohegun Sun in time to take part in the exclusive grand tasting offered only to special guests of the Sun WineFest. Coyne pre-scheduled interviews for media with headlining chefs, which featured celebrity chefs preparing signature dishes at live cooking stations, while enjoying premium wine or beer pairings to complement each plate.

Impact: Coyne has garnered millions of media impressions for Sun WineFest across target outlets and introduced the festival and Mohegan Sun as a destination to larger audiences, as well as forged new media relationships for the brand. The visiting journalists also joined the conversation on social media and posted about Sun WineFest and Mohegan Sun to their respective Twitter, Facebook and Instagram accounts.

Sun WineFest

Issue: Mohegan Sun tasked Coyne PR with introducing the annual Sun WineFest to larger audiences in the tristate area, and particularly in the highly-competitive New York market.  

Idea: To reach a greater audience for the Sun WineFest, Coyne proposed a media plan including tactics to engage national and local food, spirits and lifestyle media from the surrounding markets. A select group of media were offered the opportunity to spend the weekend at the Sun WineFest as a part of an exclusive FAM, with access to the festival’s celebrity chefs and sommeliers, as well as Mohegan Sun’s wide array of restaurant and nightlife experiences. Coyne made sure the media arrived to the festival in style, hosting the group on the Sun “WineWagon,” a branded limousine bus that picked journalists up in New York City for a quick weekend getaway. The group was welcomed by mimosas and treated to delicious brunch treats on the bus, as well as sweets from Mohegan Sun’s on-property vendor Carlo’s Bakery. The media arrived at Mohegun Sun in time to take part in the exclusive grand tasting offered only to special guests of the Sun WineFest. Coyne pre-scheduled interviews for media with headlining chefs, which featured celebrity chefs preparing signature dishes at live cooking stations, while enjoying premium wine or beer pairings to complement each plate.

Impact: Coyne has garnered millions of media impressions for Sun WineFest across target outlets and introduced the festival and Mohegan Sun as a destination to larger audiences, as well as forged new media relationships for the brand. The visiting journalists also joined the conversation on social media and posted about Sun WineFest and Mohegan Sun to their respective Twitter, Facebook and Instagram accounts.

Outrigger Hotels & Resorts

Issue: Outrigger Resorts challenged Coyne PR to generate national awareness surrounding the opening of its most luxurious property yet, the Outrigger Konotta Maldives Resort. Resting within the crystal waters of Gaafu Dhaalu Atoll and complete with 31 Beachfront Villas, 21 Over-water Villas and a Presidential Villa, this resort offers a complete sense of privacy and intimate luxury. Further amplifying Outrigger as a premier beachfront resort brand, Coyne was tasked with leveraging this opening to reinforce brand awareness and position the Maldives as an ideal vacation destination for the elite and affluent U.S. traveler.

Idea: In conjunction with the actual grand opening ceremony, Coyne developed an aggressive media strategy to generate U.S.-based travel feature coverage among trade and affluent travel consumer media outlets.

Through traditional PR outreach and the facilitation of a top tier media familiarization trips Coyne PR positioned the Outrigger Konotta Maldives Resort as a secluded, yet seamlessly accessible destination, offering a sense of complete isolation, privacy and remote luxury, surrounded by unmatched natural beauty. Coyne’s efforts combined with the luxurious, rare and intimate property offerings will enable consumers to consider Outrigger among other leading luxury brands.

Results: Coyne’s efforts surrounding the property opening garnered more than 70 million media impressions reaching its key target audience. Proactive outreach relating to the property opening resulted in coverage in both upscale and trade outlets such as, Luxury Magazine, Affluent Magazine, Travel Pulse and Recommend. As a result of the FAM trips, top-tier industry journalists including Sarah Sekula, Maridel Reyes, April Orcutt and Kristin Braswell produced coverage in Forbes.com and FoxNews.com, among others. The team is looking forward to additional national coverage slated to run later this year. Ultimately, Coyne’s work would result in North American bookings for the Outrigger Konotta Maldives Resort and Outrigger Resorts overall.

Outrigger Konotta Maldives Resort Opening

Issue: Outrigger Resorts challenged Coyne PR to generate national awareness surrounding the opening of its most luxurious property yet, the Outrigger Konotta Maldives Resort. Resting within the crystal waters of Gaafu Dhaalu Atoll and complete with 31 Beachfront Villas, 21 Over-water Villas and a Presidential Villa, this resort offers a complete sense of privacy and intimate luxury. Further amplifying Outrigger as a premier beachfront resort brand, Coyne was tasked with leveraging this opening to reinforce brand awareness and position the Maldives as an ideal vacation destination for the elite and affluent U.S. traveler.

Idea: In conjunction with the actual grand opening ceremony, Coyne developed an aggressive media strategy to generate U.S.-based travel feature coverage among trade and affluent travel consumer media outlets.

Through traditional PR outreach and the facilitation of a top tier media familiarization trips Coyne PR positioned the Outrigger Konotta Maldives Resort as a secluded, yet seamlessly accessible destination, offering a sense of complete isolation, privacy and remote luxury, surrounded by unmatched natural beauty. Coyne’s efforts combined with the luxurious, rare and intimate property offerings will enable consumers to consider Outrigger among other leading luxury brands.

Results: Coyne’s efforts surrounding the property opening garnered more than 70 million media impressions reaching its key target audience. Proactive outreach relating to the property opening resulted in coverage in both upscale and trade outlets such as, Luxury Magazine, Affluent Magazine, Travel Pulse and Recommend. As a result of the FAM trips, top-tier industry journalists including Sarah Sekula, Maridel Reyes, April Orcutt and Kristin Braswell produced coverage in Forbes.com and FoxNews.com, among others. The team is looking forward to additional national coverage slated to run later this year. Ultimately, Coyne’s work would result in North American bookings for the Outrigger Konotta Maldives Resort and Outrigger Resorts overall.

DISNEY PARKS

Issue: As America’s top family vacation destination, Disney Parks & Resorts sought a public relations partner to continue elevating its iconic status as well as plan and execute one-of-a-kind multi-tiered PR campaigns. Serving as AOR for Disney Parks & Resorts for over a decade, Coyne is continually tasked to extend the brand’s reach, deliver amazing creative and keep Disney Parks front and center among media and consumers alike. 

Idea: Whether it is developing a large-scale event in New York City, creating memorable press events and world-class stunts, conducting proactive media outreach or unveiling exciting new products and services, Coyne works hand-in-hand with the Disney team to pull off programs ‘only Disney can do.’

Impact: Coyne has been there every step of the way, launching award-winning campaigns, new attractions on both coasts as well as the creation of the first-ever Disney Parks Moms Panel. From celebrating the highly-anticipated return of Disney Cruise Line to New York with an exclusive event and announcing river cruising with Adventures by Disney to bringing a magnificent three-story ice replica of Cinderella’s Castle to NYC’s Time Square for a “Limited Time” only, Coyne continues to garner top-tier national media coverage for every unique Disney property and offering, helping to maintain its leadership position in the attraction space.

Agency of Record

Issue: As America’s top family vacation destination, Disney Parks & Resorts sought a public relations partner to continue elevating its iconic status as well as plan and execute one-of-a-kind multi-tiered PR campaigns. Serving as AOR for Disney Parks & Resorts for over a decade, Coyne is continually tasked to extend the brand’s reach, deliver amazing creative and keep Disney Parks front and center among media and consumers alike. 

Idea: Whether it is developing a large-scale event in New York City, creating memorable press events and world-class stunts, conducting proactive media outreach or unveiling exciting new products and services, Coyne works hand-in-hand with the Disney team to pull off programs ‘only Disney can do.’

Impact: Coyne has been there every step of the way, launching award-winning campaigns, new attractions on both coasts as well as the creation of the first-ever Disney Parks Moms Panel. From celebrating the highly-anticipated return of Disney Cruise Line to New York with an exclusive event and announcing river cruising with Adventures by Disney to bringing a magnificent three-story ice replica of Cinderella’s Castle to NYC’s Time Square for a “Limited Time” only, Coyne continues to garner top-tier national media coverage for every unique Disney property and offering, helping to maintain its leadership position in the attraction space.

Disney Parks

Issue: Disney asked Coyne to help lead them into online and social media to better connect with their key target audience – moms.

Idea: Building on the insight that moms rely on other moms for advice, especially first-time visitors to the park, Coyne developed a program that would leverage the digital space in a creative and viral way.  The team created the Disney Parks Moms Panel (www.disneyparksmomspanel.disney.go.com), an online forum providing guests with insider tips and insights from parents who have the passion and knowledge to create an ideal Disney vacation experience for others.  Coyne developed a unique strategy to help drive excitement and encourage consumers to enter to be part of the panel through a casting call type approach.  The integrated marketing effort consisted of traditional media, targeted banner ad placements, blogger outreach, and social media content and promotion.
 
Impact: With such strong success of the initial Disney Parks Moms Panel, Coyne has continued to help annually with the search for new panelists.  The panel has significantly grew in traffic and size. It continues to attract thousands of applicants each year and has generated hundreds of millions of impressions, encompassing print, broadcast, and social media reach. The award-winning Disney Parks Moms Panel is considered the gold standard for “advice giving” sites and one of Disney’s most important booking assets. 

Moms Panel

Issue: Disney asked Coyne to help lead them into online and social media to better connect with their key target audience – moms.

Idea: Building on the insight that moms rely on other moms for advice, especially first-time visitors to the park, Coyne developed a program that would leverage the digital space in a creative and viral way.  The team created the Disney Parks Moms Panel (www.disneyparksmomspanel.disney.go.com), an online forum providing guests with insider tips and insights from parents who have the passion and knowledge to create an ideal Disney vacation experience for others.  Coyne developed a unique strategy to help drive excitement and encourage consumers to enter to be part of the panel through a casting call type approach.  The integrated marketing effort consisted of traditional media, targeted banner ad placements, blogger outreach, and social media content and promotion.
 
Impact: With such strong success of the initial Disney Parks Moms Panel, Coyne has continued to help annually with the search for new panelists.  The panel has significantly grew in traffic and size. It continues to attract thousands of applicants each year and has generated hundreds of millions of impressions, encompassing print, broadcast, and social media reach. The award-winning Disney Parks Moms Panel is considered the gold standard for “advice giving” sites and one of Disney’s most important booking assets. 

Motel 6

Issue: Keeping the light on since 1962, Motel 6 came to Coyne to aid in changing the perception of the brand and broaden awareness amongst millennial travelers.

Idea: Coyne developed a social media strategy and approach to amplify the #ThrillsNotFrills message which focuses on those who travel for experiences and not amenities. After re-establishing the brand voice across Facebook, Twitter and Instagram, Coyne created the 6 FROM 6 content series to deliver “Top 6” lists for budget friendly and off the beaten path travel options.  This content helped fuel travel inspiration, provide tips and encourage travel hacks.

Impact: Coyne increased engagement 31% and generated 5x more clicks to view content on the Motel 6 social platforms. Through this, Coyne was also able to enhance the brands connection to millennial travelers through the collection and distribution of user generated content across the Motel 6 social platforms. Inserting the brand into more positive consumer conversations through social listening and generating surprise and delight opportunities to reward consumers for their engagement with the brand has proven to be a success as well.

#ThrillsNotFrills

Issue: Keeping the light on since 1962, Motel 6 came to Coyne to aid in changing the perception of the brand and broaden awareness amongst millennial travelers.

Idea: Coyne developed a social media strategy and approach to amplify the #ThrillsNotFrills message which focuses on those who travel for experiences and not amenities. After re-establishing the brand voice across Facebook, Twitter and Instagram, Coyne created the 6 FROM 6 content series to deliver “Top 6” lists for budget friendly and off the beaten path travel options.  This content helped fuel travel inspiration, provide tips and encourage travel hacks.

Impact: Coyne increased engagement 31% and generated 5x more clicks to view content on the Motel 6 social platforms. Through this, Coyne was also able to enhance the brands connection to millennial travelers through the collection and distribution of user generated content across the Motel 6 social platforms. Inserting the brand into more positive consumer conversations through social listening and generating surprise and delight opportunities to reward consumers for their engagement with the brand has proven to be a success as well.

Walt Disney World

Issue: Walt Disney World turned to Coyne PR to develop a strategic campaign that would accentuate the positive aspects of its new ticket plan, while diverting from the negative – the largest single-day ticket price increase since 1989.

Idea: Coyne PR delivered a controlled messaged on announcement day with an eye catching media moment to yield coverage in key travel outlets during key booking season. A professional card-stacker was enlisted to build a Guinness World Record replica of the Cinderella Castle made entirely of Walt Disney World park tickets in conjunction with the new ticket plan.

Impact: An advance print exclusive with the Associated Press led the nationwide, balanced story/announcement. More than 1,000 radio and television segments reached an audience of nearly 40 million while 123 print articles resulted in more than 82 million views. 

Magic Your Way

Issue: Walt Disney World turned to Coyne PR to develop a strategic campaign that would accentuate the positive aspects of its new ticket plan, while diverting from the negative – the largest single-day ticket price increase since 1989.

Idea: Coyne PR delivered a controlled messaged on announcement day with an eye catching media moment to yield coverage in key travel outlets during key booking season. A professional card-stacker was enlisted to build a Guinness World Record replica of the Cinderella Castle made entirely of Walt Disney World park tickets in conjunction with the new ticket plan.

Impact: An advance print exclusive with the Associated Press led the nationwide, balanced story/announcement. More than 1,000 radio and television segments reached an audience of nearly 40 million while 123 print articles resulted in more than 82 million views. 

Disney Parks

Issue: Disney Parks asked Coyne PR to lend a hand to create some media magic surrounding the park’s 2010 campaign announcement.

Idea: As part of the “What Will You Celebrate?” campaign for Disney Parks, Coyne PR was tapped to help kick off Disney’s newest program for 2010: “Give a Day, Get a Disney Day.” Coyne PR provided strategic PR counsel and support during the planning and development phases, and handling media strategy and execution for Disney’s top 30 markets, including Canada and Puerto Rico. The launch commenced with announcements on “Good Morning America,” “Despierta America” (the country’s No.1 Spanish TV show) and Canada’s “Salut Bonjour” (the country’s leading morning show), followed by an Associated Press feature.  Local market events took place in Chicago, Miami, Atlanta and Los Angeles, as well as three Canadian markets. Coyne PR pitched all national and top 30 local market media, securing more than 1,400 hits.
  
Impact: In total, the “Give a Day, Get a Disney Day” program launch generated more than 3,500 print, broadcast and online placements, with an overall reach of more than 500 million views.

Give a Day, Get a Disney Day

Issue: Disney Parks asked Coyne PR to lend a hand to create some media magic surrounding the park’s 2010 campaign announcement.

Idea: As part of the “What Will You Celebrate?” campaign for Disney Parks, Coyne PR was tapped to help kick off Disney’s newest program for 2010: “Give a Day, Get a Disney Day.” Coyne PR provided strategic PR counsel and support during the planning and development phases, and handling media strategy and execution for Disney’s top 30 markets, including Canada and Puerto Rico. The launch commenced with announcements on “Good Morning America,” “Despierta America” (the country’s No.1 Spanish TV show) and Canada’s “Salut Bonjour” (the country’s leading morning show), followed by an Associated Press feature.  Local market events took place in Chicago, Miami, Atlanta and Los Angeles, as well as three Canadian markets. Coyne PR pitched all national and top 30 local market media, securing more than 1,400 hits.
  
Impact: In total, the “Give a Day, Get a Disney Day” program launch generated more than 3,500 print, broadcast and online placements, with an overall reach of more than 500 million views.

Hong Kong Tourism Board

Issue:  Determined to maintain Hong Kong’s place among the most watched countdown specials in the world, Hong Kong Tourism Board tasked Coyne PR to generate national broadcast media buzz for the city’s largest New Year countdown celebrations to date.

Idea: To ensure global audiences didn’t miss a moment of the excitement over in Hong Kong – including a tremendous first-ever “pyrotechnic musical” display interweaving pyrotechnics, fireworks, special lighting effects and music – Coyne PR implemented a strategic PR approach of targeted press material development and aggressive media outreach beginning weeks before the clock struck midnight on December 31.

Impact: Hong Kong’s 2015 New Year Countdown Celebrations were featured in 1,798 broadcast segments across 655 top-tier national, international and local media channels, resulting in a combined total ad value of more than $12.9 million (100.2 million HKD). Among the countless national shows to feature the awe-inspiring light display included CBS This Morning, NBC Nightly News, Good Morning America, FOX and Friends, CNN’s New Year’s Eve Live with Anderson Cooper and Kathy Griffin, ABC’s Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2015, and many more.

Hong Kong’s New Year Countdown Celebrations

Issue:  Determined to maintain Hong Kong’s place among the most watched countdown specials in the world, Hong Kong Tourism Board tasked Coyne PR to generate national broadcast media buzz for the city’s largest New Year countdown celebrations to date.

Idea: To ensure global audiences didn’t miss a moment of the excitement over in Hong Kong – including a tremendous first-ever “pyrotechnic musical” display interweaving pyrotechnics, fireworks, special lighting effects and music – Coyne PR implemented a strategic PR approach of targeted press material development and aggressive media outreach beginning weeks before the clock struck midnight on December 31.

Impact: Hong Kong’s 2015 New Year Countdown Celebrations were featured in 1,798 broadcast segments across 655 top-tier national, international and local media channels, resulting in a combined total ad value of more than $12.9 million (100.2 million HKD). Among the countless national shows to feature the awe-inspiring light display included CBS This Morning, NBC Nightly News, Good Morning America, FOX and Friends, CNN’s New Year’s Eve Live with Anderson Cooper and Kathy Griffin, ABC’s Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2015, and many more.

Disney Cruise Line

Issue: Disney Cruise Line tapped the Coyne PR Travel team to make waves surrounding the launch of its newest ocean liner, Disney Fantasy, for a three-day christening event in Manhattan.

Idea: National and local media were immersed in the unique experiences Disney Fantasy had to offer through niche tours, interviews and interactive activities leading up to a star-studded christening gala with Godmother Mariah Carey and Neil Patrick Harris as host.

Impact: More than 200 media attended the three-day event, which resulted in upwards of 400 national placements reaching a consumer audience of more than 764 million. In addition to traditional coverage, Twitter conversations garnered 19 million impressions through the Disney Fantasy’s official hashtag.

Fantasy Christening

Issue: Disney Cruise Line tapped the Coyne PR Travel team to make waves surrounding the launch of its newest ocean liner, Disney Fantasy, for a three-day christening event in Manhattan.

Idea: National and local media were immersed in the unique experiences Disney Fantasy had to offer through niche tours, interviews and interactive activities leading up to a star-studded christening gala with Godmother Mariah Carey and Neil Patrick Harris as host.

Impact: More than 200 media attended the three-day event, which resulted in upwards of 400 national placements reaching a consumer audience of more than 764 million. In addition to traditional coverage, Twitter conversations garnered 19 million impressions through the Disney Fantasy’s official hashtag.

South African Tourism

Issue:  Tasked with identifying the next BIG way to educate consumers on on the wide variety of unique and memorable experiences available in South Africa, Coyne PR proposed and executed a free mobile concert in Times Square showcasing South Africa’s culture – one of the destination’s ‘BIG 5’ experiences promoted by South African Tourism.

Idea: Arriving atop an awe-inspiring double-decker bus adorned in colorful Ndebele artwork, renowned Grammy-nominated South African musicians, Hugh Masekela and Vusi Mahlasela surprised and delighted passersby with a performance highlighting their distinct jazz-infused style and rich musical heritage. The charismatic Sindisiwe Nxumalo, current cast member of “The Lion King” on Broadway, served as Master of Ceremonies, enlightening the audience on South Africa’s diverse ‘BIG 5’ travel offerings, including adventure, romance, entertainment, safari, and of course, culture.

Impact: Timed to the start of Carnegie Hall’s UBUNTU: Music & Arts of South Africa festival, the larger-than-life celebration was enjoyed by more than 100 consumers, trade partners, and esteemed members of the South African Consulate General in New York. It was attended and covered by top-tier local, national and global media outlets, including Time Out New York, TravelPulse.com, WBGO Jazz, Africa.com, CCTV Africa, Essence, among others, and resulted in a total of more than 300 media placements and nearly 76 million impressions.

South Africa Takes Over NYC with Mobile Pop-Up Concert in Times Square

Issue:  Tasked with identifying the next BIG way to educate consumers on on the wide variety of unique and memorable experiences available in South Africa, Coyne PR proposed and executed a free mobile concert in Times Square showcasing South Africa’s culture – one of the destination’s ‘BIG 5’ experiences promoted by South African Tourism.

Idea: Arriving atop an awe-inspiring double-decker bus adorned in colorful Ndebele artwork, renowned Grammy-nominated South African musicians, Hugh Masekela and Vusi Mahlasela surprised and delighted passersby with a performance highlighting their distinct jazz-infused style and rich musical heritage. The charismatic Sindisiwe Nxumalo, current cast member of “The Lion King” on Broadway, served as Master of Ceremonies, enlightening the audience on South Africa’s diverse ‘BIG 5’ travel offerings, including adventure, romance, entertainment, safari, and of course, culture.

Impact: Timed to the start of Carnegie Hall’s UBUNTU: Music & Arts of South Africa festival, the larger-than-life celebration was enjoyed by more than 100 consumers, trade partners, and esteemed members of the South African Consulate General in New York. It was attended and covered by top-tier local, national and global media outlets, including Time Out New York, TravelPulse.com, WBGO Jazz, Africa.com, CCTV Africa, Essence, among others, and resulted in a total of more than 300 media placements and nearly 76 million impressions.

TripAdvisor

Issue: As a travel site relying on dedicated reviews and comments, TripAdvisor looked to further engage its extensive community - touting its first-ever user-generated television advertisement contest for consumers to have the opportunity to be featured on TV and ultimately produce new online video content.

Idea: In keeping with TripAdvisor’s current “Don’t Just Visit” television ad campaign, the company tapped its extensive network – from amateurs in filmmaking to experts in the field – to submit a short video. TripAdvsior invited participants to showcase their own stories of booking a vacation through TripAdvisor versus planning it out on their own. As an incentive, the winner of the contest will receive the grand prize of $25,000 and have their video broadcast on television. Five runner-ups will also be awarded $1,000, in which TripAdvisor will promote the finalist’s submissions through their social channels.

Impact: The contest challenged Coyne PR’s Travel team to penetrate a different realm of media – targeting film/film schools and students, movies and entertainment. Working against a tight deadline, the team was able to identify the top film schools, organizations and relevant media, garnering 68.9 million impressions in just seven days. The team secured two placements on About.com, a multitude of postings on contest listing sites, and an extensive amount of interest from the nation’s top film schools and organizations.

Don't Just Visit

Issue: As a travel site relying on dedicated reviews and comments, TripAdvisor looked to further engage its extensive community - touting its first-ever user-generated television advertisement contest for consumers to have the opportunity to be featured on TV and ultimately produce new online video content.

Idea: In keeping with TripAdvisor’s current “Don’t Just Visit” television ad campaign, the company tapped its extensive network – from amateurs in filmmaking to experts in the field – to submit a short video. TripAdvsior invited participants to showcase their own stories of booking a vacation through TripAdvisor versus planning it out on their own. As an incentive, the winner of the contest will receive the grand prize of $25,000 and have their video broadcast on television. Five runner-ups will also be awarded $1,000, in which TripAdvisor will promote the finalist’s submissions through their social channels.

Impact: The contest challenged Coyne PR’s Travel team to penetrate a different realm of media – targeting film/film schools and students, movies and entertainment. Working against a tight deadline, the team was able to identify the top film schools, organizations and relevant media, garnering 68.9 million impressions in just seven days. The team secured two placements on About.com, a multitude of postings on contest listing sites, and an extensive amount of interest from the nation’s top film schools and organizations.

South African Tourism Board

Issue: South African Tourism challenged Coyne PR to help diversify its offerings to go beyond its iconic safari. 

Idea:  Coyne created a ground-breaking campaign, What’s Your BIG 5?; a 360-degree platform that aims to increase awareness of the South Africa’s offerings and travel to the destination. Coyne PR orchestrated and brokered a broadcast partnership with the NBC hit series, “All-Star Celebrity Apprentice,” where they worked directly with the creative team to develop an all-encompassing episode to showcase South Africa and its kaleidoscope of experiences to American audiences. In an effort to promote South African Tourism’s partnership with the franchise, Coyne PR invited contestant, Marilu Henner to discover her personal “BIG 5” first-hand in South Africa.

Impact: South African Tourism’s “All-Star Celebrity Apprentice” episode aired on Sunday, April 21, 2013 to an audience of nearly 5 million viewers, sparking positive conversations about South Africa and the What’s Your BIG 5? campaign on various social media channels generating feature stories in influential travel media outlets, including Travel Weekly, TravelPulse, Travel Agent Central, Elite Traveler and Incentive Magazine.

Unveils Landmark Campaign on All-Star Celebrity Apprentice

Issue: South African Tourism challenged Coyne PR to help diversify its offerings to go beyond its iconic safari. 

Idea:  Coyne created a ground-breaking campaign, What’s Your BIG 5?; a 360-degree platform that aims to increase awareness of the South Africa’s offerings and travel to the destination. Coyne PR orchestrated and brokered a broadcast partnership with the NBC hit series, “All-Star Celebrity Apprentice,” where they worked directly with the creative team to develop an all-encompassing episode to showcase South Africa and its kaleidoscope of experiences to American audiences. In an effort to promote South African Tourism’s partnership with the franchise, Coyne PR invited contestant, Marilu Henner to discover her personal “BIG 5” first-hand in South Africa.

Impact: South African Tourism’s “All-Star Celebrity Apprentice” episode aired on Sunday, April 21, 2013 to an audience of nearly 5 million viewers, sparking positive conversations about South Africa and the What’s Your BIG 5? campaign on various social media channels generating feature stories in influential travel media outlets, including Travel Weekly, TravelPulse, Travel Agent Central, Elite Traveler and Incentive Magazine.

Heathrow International Airport

Issue: Heathrow Airport tapped Coyne PR to tackle one of its most exciting and first-ever challenges – as host airport for the London Olympics. Heathrow was concerned that the American media would cover the airport negatively during the Olympics.

Idea: Coyne PR created a steady drum-beat of news before, during and after the games to engage U.S. media covering the Olympics to highlight its plethora of high-end services, family-friendly amenities and its terminal expansion.

Impact: Coyne PR secured coverage in The New York Times, USA TODAY, Bloomberg and The Huffington Post as outlined in the Heathrow strategic briefs. Media interviews and desk sides created critical relationships with key publications, such as The Wall Street Journal, MSNBC.com, Condé Nast Traveler, Departures, Travel + Leisure.

Host of the London Olympics

Issue: Heathrow Airport tapped Coyne PR to tackle one of its most exciting and first-ever challenges – as host airport for the London Olympics. Heathrow was concerned that the American media would cover the airport negatively during the Olympics.

Idea: Coyne PR created a steady drum-beat of news before, during and after the games to engage U.S. media covering the Olympics to highlight its plethora of high-end services, family-friendly amenities and its terminal expansion.

Impact: Coyne PR secured coverage in The New York Times, USA TODAY, Bloomberg and The Huffington Post as outlined in the Heathrow strategic briefs. Media interviews and desk sides created critical relationships with key publications, such as The Wall Street Journal, MSNBC.com, Condé Nast Traveler, Departures, Travel + Leisure.

South African Tourism

Issue: South African Tourism challenged Coyne PR to raise awareness for one of the fastest-growing sectors of South Africa’s tourism market – food and wine.

Idea: Enlisting the help of rising culinary star, Chef Wamukelwe Zuma from Johannesburg, Coyne PR developed the “Celebrate the Distinct Flavors of South Africa” epicurean platform – an intimate press luncheon and authentic South African cooking demonstration at the renowned DeGustibus Cooking School at Macy’s Herald Square in New York City.

Impact: Coyne PR successfully introduced authentic South African cuisine and wine to over 30 influential food, travel and lifestyle journalists from high-profile media outlets including Bon Appetit, Travel + Leisure, Food Network Magazine, Good Housekeeping, Cooking Channel, Snooth and Condé Nast Digital.

Celebrate the Distinct Flavors of South Africa

Issue: South African Tourism challenged Coyne PR to raise awareness for one of the fastest-growing sectors of South Africa’s tourism market – food and wine.

Idea: Enlisting the help of rising culinary star, Chef Wamukelwe Zuma from Johannesburg, Coyne PR developed the “Celebrate the Distinct Flavors of South Africa” epicurean platform – an intimate press luncheon and authentic South African cooking demonstration at the renowned DeGustibus Cooking School at Macy’s Herald Square in New York City.

Impact: Coyne PR successfully introduced authentic South African cuisine and wine to over 30 influential food, travel and lifestyle journalists from high-profile media outlets including Bon Appetit, Travel + Leisure, Food Network Magazine, Good Housekeeping, Cooking Channel, Snooth and Condé Nast Digital.

Stratosphere Hotel & Casino

Issue: Stratosphere Hotel & Casino was preparing to unveil SkyJump Las Vegas, a “controlled free fall” to the Vegas Strip from the top of the Stratosphere Hotel Tower. Stratosphere brought Coyne PR onboard to support the launch of the Guinness World Record-breaking attraction; just 50 days prior to the grand opening after a different agency had failed to generate national media interest.

Idea: Coyne brokered an exclusive with the “Today Show” to have Jenna Wolfe be the first jumper. Coyne also engaged Guinness Book of World Records to recognize the height of the new fall.  A local market event, featuring “Flight Time” of the Harlem Globetrotters, NASCAR’s Kurt Busch and Mayor Oscar Goodman helped welcome Las Vegas’ newest attraction.

Impact: SkyJump was confirmed as a must-see attraction and the launch garnered more than 700 television segments and 500+ print and online stories in just two weeks, including the “Today Show,” CNN, Associated Press Print and Broadcast, “Fox and Friends,” USA TODAY and much more. In the five months following, 20,000 thrill-seekers took the plunge, averaging approximately 150 jumpers.

SkyJump Las Vegas

Issue: Stratosphere Hotel & Casino was preparing to unveil SkyJump Las Vegas, a “controlled free fall” to the Vegas Strip from the top of the Stratosphere Hotel Tower. Stratosphere brought Coyne PR onboard to support the launch of the Guinness World Record-breaking attraction; just 50 days prior to the grand opening after a different agency had failed to generate national media interest.

Idea: Coyne brokered an exclusive with the “Today Show” to have Jenna Wolfe be the first jumper. Coyne also engaged Guinness Book of World Records to recognize the height of the new fall.  A local market event, featuring “Flight Time” of the Harlem Globetrotters, NASCAR’s Kurt Busch and Mayor Oscar Goodman helped welcome Las Vegas’ newest attraction.

Impact: SkyJump was confirmed as a must-see attraction and the launch garnered more than 700 television segments and 500+ print and online stories in just two weeks, including the “Today Show,” CNN, Associated Press Print and Broadcast, “Fox and Friends,” USA TODAY and much more. In the five months following, 20,000 thrill-seekers took the plunge, averaging approximately 150 jumpers.

Hard Rock Hotel

Issue: As a brand licensor, Hard Rock has to balance its position as the brand, with the licensee who is announcing or opening a new property. Although it’s not hard to keep Hard Rock in the story as the properties are named “Hard Rock” and usually feature a giant neon Hard Rock guitar – it’s important for the Hard Rock brand to be positioned as the premier hotel/casino brand and the perfect business partner for this project.

Idea: Coyne brought Hard Rock’s signature ‘opening’ – a guitar smash instead of a ribbon cutting to Hard Rock hotels and casino openings with local partners in Hollywood and Tampa, Florida and Biloxi, Mississippi.  By using the “Hard Rock” guitar smash we were able to integrate Hard Rock executives, with investors, media and local officials. Hard Rock’s iconic memorabilia and merchandise collection also allows the brand to put its stamp on properties by using executives and designers to effectively communicate the Hard Rock message through hotel openings.

Impact: Hard Rock’s long-term hotel and casino vision and Hard Rock “business” story has been a major focus in media coverage of each of the new Hard Rock Hotels and Casinos. The brand is now viewed as a global entertainment and hospitality brand, instead of just a burger joint with cool music memorabilia.  

Grand Openings

Issue: As a brand licensor, Hard Rock has to balance its position as the brand, with the licensee who is announcing or opening a new property. Although it’s not hard to keep Hard Rock in the story as the properties are named “Hard Rock” and usually feature a giant neon Hard Rock guitar – it’s important for the Hard Rock brand to be positioned as the premier hotel/casino brand and the perfect business partner for this project.

Idea: Coyne brought Hard Rock’s signature ‘opening’ – a guitar smash instead of a ribbon cutting to Hard Rock hotels and casino openings with local partners in Hollywood and Tampa, Florida and Biloxi, Mississippi.  By using the “Hard Rock” guitar smash we were able to integrate Hard Rock executives, with investors, media and local officials. Hard Rock’s iconic memorabilia and merchandise collection also allows the brand to put its stamp on properties by using executives and designers to effectively communicate the Hard Rock message through hotel openings.

Impact: Hard Rock’s long-term hotel and casino vision and Hard Rock “business” story has been a major focus in media coverage of each of the new Hard Rock Hotels and Casinos. The brand is now viewed as a global entertainment and hospitality brand, instead of just a burger joint with cool music memorabilia.  

RCI

Issue: As the world’s oldest and largest timeshare exchange company, RCI challenged Coyne PR to position the brand as the premier choice for family-friendly vacations.

Idea: Coyne PR met the challenge by developing a pricing strategy that highlighted significant savings for families renting a timeshare versus those residing at a traditional hotel.
 
Impact:
By coupling pricing statistics with additional benefits of timeshare vacations, Coyne generated more than 50 million impressions and secured key broadcast interviews with several family travel experts and authors to further position RCI as a family travel leader.

Family Friendly Vacations

Issue: As the world’s oldest and largest timeshare exchange company, RCI challenged Coyne PR to position the brand as the premier choice for family-friendly vacations.

Idea: Coyne PR met the challenge by developing a pricing strategy that highlighted significant savings for families renting a timeshare versus those residing at a traditional hotel.
 
Impact:
By coupling pricing statistics with additional benefits of timeshare vacations, Coyne generated more than 50 million impressions and secured key broadcast interviews with several family travel experts and authors to further position RCI as a family travel leader.

Starwood Hotels & Resorts

Issue: Coyne PR was charged with launching Starwood Hotels & Resorts’ newest brand, Love Your Family. This new, innovative program with signature services and curated experiences designed for kids and grown-ups alike was a cross-branded initiative including 29 locations flying the Sheraton, Westin, St. Regis and The Luxury Collection brands that encourages families to vacation together.

Idea: In order to introduce the greatest number of national media to Love Your Family in a convenient geographic location, Coyne created an event at the Sheraton New York. Three of the Love Your Family core elements – Stargazing, Fireside Storytelling and Dive-In Movie – were re-created in the hotel suite to give editors the experience of actually being at an exotic resort location.
 
Impact: More than 20 members of the media experienced Love Your Family one-on-one, many from national magazines such as American Baby, Conde Nast Traveler, Cookie, Family Circle and Redbook, garnering more than 33 million media impressions in total.

Love Your Family

Issue: Coyne PR was charged with launching Starwood Hotels & Resorts’ newest brand, Love Your Family. This new, innovative program with signature services and curated experiences designed for kids and grown-ups alike was a cross-branded initiative including 29 locations flying the Sheraton, Westin, St. Regis and The Luxury Collection brands that encourages families to vacation together.

Idea: In order to introduce the greatest number of national media to Love Your Family in a convenient geographic location, Coyne created an event at the Sheraton New York. Three of the Love Your Family core elements – Stargazing, Fireside Storytelling and Dive-In Movie – were re-created in the hotel suite to give editors the experience of actually being at an exotic resort location.
 
Impact: More than 20 members of the media experienced Love Your Family one-on-one, many from national magazines such as American Baby, Conde Nast Traveler, Cookie, Family Circle and Redbook, garnering more than 33 million media impressions in total.


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The Travel & Tourism Leadership Team


client experience
  • Adventures by Disney
  • AVIS
  • Days Inn
  • Disney Cruise Lines
  • Disney Parks
  • Disneyland
  • ERA
  • Hard Rock Hotel
  • Heathrow Airport
  • Hong Kong Tourism Board
  • Outrigger Resorts
  • RCI
  • South African Tourism
  • Starwood
  • Stratosphere
  • Trip Advisor
  • Walt Disney Company
  • Wyndham Worldwide