The Art and Design of Sound: Introducing MUO
Issue: KEF America, a high-end audio manufacturer, challenged Coyne to generate awareness for its very first portable Bluetooth wireless speaker – the MUO – among consumer media. To set KEF apart from the competition, Coyne set out to host a one-of-kind event for the launch at the Museum of Arts and Design in New York City on June 8th. The venue was key for this launch, as it leveraged its surroundings to celebrate the unique combination of art and design featured in the innovative speaker.
Idea: Coyne, in conjunction with KEF, identified lifestyle and mainstream media in the New York City area and invited them to attend the MUO launch event, where they were introduced to KEF and received a brief demo of MUO’s capabilities. To further emphasize the art and design of the MUO, attendees were also treated to a private viewing of “Atmosphere for Enjoyment: Harry Bertoia’s Environment for Sound” gallery. All attendees also received a press kit following the event with additional information and images, as well as their very own MUO to create their own sound experience and review. In addition to handling event logistics and media outreach, the Coyne team facilitated onsite media interviews with KEF executives to amplify its leadership in the audio space.
Impact: The MUO launch event hit a high note for KEF! The team’s efforts resulted in attendance from more than 30 media including major outlets such as Bloomberg, CNET, Consumer Reports, Dwell, Dealerscope, Distinct Homme, NBC NY Live, Style Society Guy, VIBE, and more! As a result, Coyne generated both social and traditional coverage from BLEU, Dealerscope, Chip Chick, Huffington Post, Symphony Hifi, Tech We Like, and LuxeLifeNYC, and the team expects additional coverage to hit in the coming weeks.