Consumer Technology

Consumer technology PR is not just about being able to communicate a product's features and benefits to the “tech” community. While this audience is still important, technology has become a bigger part of pop culture. An agency’s ability to effectively communicate its clients technology to a broader audience is paramount to any successful communications program.

At Coyne PR, the consumer technology team is adept at taking what can be complicated technologies and communicating them to key industry constituents, while at the same time communicating the innovation to a much broader consumer audience. This one-two punch is one of the reasons why many leading consumer technology organizations look to partner with Coyne.

KEF

Issue: KEF America, a high-end audio manufacturer, challenged Coyne to generate awareness for its very first portable Bluetooth wireless speaker – the MUO – among consumer media. To set KEF apart from the competition, Coyne set out to host a one-of-kind event for the launch at the Museum of Arts and Design in New York City on June 8th. The venue was key for this launch, as it leveraged its surroundings to celebrate the unique combination of art and design featured in the innovative speaker.

Idea: Coyne, in conjunction with KEF, identified lifestyle and mainstream media in the New York City area and invited them to attend the MUO launch event, where they were introduced to KEF and received a brief demo of MUO’s capabilities. To further emphasize the art and design of the MUO, attendees were also treated to a private viewing of “Atmosphere for Enjoyment: Harry Bertoia’s Environment for Sound” gallery. All attendees also received a press kit following the event with additional information and images, as well as their very own MUO to create their own sound experience and review. In addition to handling event logistics and media outreach, the Coyne team facilitated onsite media interviews with KEF executives to amplify its leadership in the audio space.

Impact: The MUO launch event hit a high note for KEF! The team’s efforts resulted in attendance from more than 30 media including major outlets such as Bloomberg, CNET, Consumer Reports, Dwell, Dealerscope, Distinct Homme, NBC NY Live, Style Society Guy, VIBE, and more! As a result, Coyne generated both social and traditional coverage from BLEU, Dealerscope, Chip Chick, Huffington Post, Symphony Hifi, Tech We Like, and LuxeLifeNYC, and the team expects additional coverage to hit in the coming weeks.

The Art and Design of Sound: Introducing MUO

Issue: KEF America, a high-end audio manufacturer, challenged Coyne to generate awareness for its very first portable Bluetooth wireless speaker – the MUO – among consumer media. To set KEF apart from the competition, Coyne set out to host a one-of-kind event for the launch at the Museum of Arts and Design in New York City on June 8th. The venue was key for this launch, as it leveraged its surroundings to celebrate the unique combination of art and design featured in the innovative speaker.

Idea: Coyne, in conjunction with KEF, identified lifestyle and mainstream media in the New York City area and invited them to attend the MUO launch event, where they were introduced to KEF and received a brief demo of MUO’s capabilities. To further emphasize the art and design of the MUO, attendees were also treated to a private viewing of “Atmosphere for Enjoyment: Harry Bertoia’s Environment for Sound” gallery. All attendees also received a press kit following the event with additional information and images, as well as their very own MUO to create their own sound experience and review. In addition to handling event logistics and media outreach, the Coyne team facilitated onsite media interviews with KEF executives to amplify its leadership in the audio space.

Impact: The MUO launch event hit a high note for KEF! The team’s efforts resulted in attendance from more than 30 media including major outlets such as Bloomberg, CNET, Consumer Reports, Dwell, Dealerscope, Distinct Homme, NBC NY Live, Style Society Guy, VIBE, and more! As a result, Coyne generated both social and traditional coverage from BLEU, Dealerscope, Chip Chick, Huffington Post, Symphony Hifi, Tech We Like, and LuxeLifeNYC, and the team expects additional coverage to hit in the coming weeks.

Casio America, Inc.

Issue: Casio challenged Coyne PR to generate awareness for its recently launched SLIM projectors among the gaming community.

Idea: To educate media on Casio’s SLIM projectors, Casio partnered with EA Games leading up to E3 – the world’s largest convention for video gamers. With a new game on the horizon, MMA 2010, Casio set out to display the game larger than life with its SLIM projectors, while highlighting them as a more affordable alternative than higher-priced HD televisions. In addition to securing one-on-one interviews for Casio executives at its E3 booth, Coyne also coordinated activation for Casio at the EA MMA live mixed martial arts event at the Nokia Theater. This enabled media to maximize their time and created additional incentive for them to connect with Casio.

Imact: Coyne dealt a full house to Casio at E3, securing 50 media appointments with top gaming, technology and consumer media. Coyne also generated more than 400 placements, across all media categories, resulting in approximately 150 million media impressions.

Casio Provides Gamers With a Life-Size Experience

Issue: Casio challenged Coyne PR to generate awareness for its recently launched SLIM projectors among the gaming community.

Idea: To educate media on Casio’s SLIM projectors, Casio partnered with EA Games leading up to E3 – the world’s largest convention for video gamers. With a new game on the horizon, MMA 2010, Casio set out to display the game larger than life with its SLIM projectors, while highlighting them as a more affordable alternative than higher-priced HD televisions. In addition to securing one-on-one interviews for Casio executives at its E3 booth, Coyne also coordinated activation for Casio at the EA MMA live mixed martial arts event at the Nokia Theater. This enabled media to maximize their time and created additional incentive for them to connect with Casio.

Imact: Coyne dealt a full house to Casio at E3, securing 50 media appointments with top gaming, technology and consumer media. Coyne also generated more than 400 placements, across all media categories, resulting in approximately 150 million media impressions.

IMAX

Issue: IMAX turned to Coyne to announce the launch of its new 3D Digital Camera in conjunction with the summer blockbuster film Transformers: Age of Extinction that debuted in theaters nationwide.

Idea: To ensure the most impactful coverage from both a technology and entertainment perspective, Coyne took a two-phased approach to the announcement. First, the team identified a select number of tech, mainstream and film outlets to provide advances to under embargo to encourage more feature-driven stories about the technology. This also afforded outlets the chance to interview IMAX’s Greg Foster and Hugh Murray to get additional commentary on the importance of the camera to film-makers for their articles. Then, the team developed an SMPR that was shared widely across the IMAX media universe. The SMPR provided a central location for media to access all of the assets for the outreach – which included a photo of Director Michael Bay with the new camera and a featurette that showcased scenes from the new Transformers film.

Impact: As a result of Coyne’s aggressive media outreach, the teamsecured 40 placements garnering more than 31 million impressions (EAV $1.5 million). Key coverage in major technology publications included Engadget, Gizmodo, Fast Company, and Big Picture Big Sound as well as entertainment and film sites such as, IMDB, Collider, SlashFilm, FirstShowing and more.

NEW 3D Digital Camera Makes Big Screen Debut

Issue: IMAX turned to Coyne to announce the launch of its new 3D Digital Camera in conjunction with the summer blockbuster film Transformers: Age of Extinction that debuted in theaters nationwide.

Idea: To ensure the most impactful coverage from both a technology and entertainment perspective, Coyne took a two-phased approach to the announcement. First, the team identified a select number of tech, mainstream and film outlets to provide advances to under embargo to encourage more feature-driven stories about the technology. This also afforded outlets the chance to interview IMAX’s Greg Foster and Hugh Murray to get additional commentary on the importance of the camera to film-makers for their articles. Then, the team developed an SMPR that was shared widely across the IMAX media universe. The SMPR provided a central location for media to access all of the assets for the outreach – which included a photo of Director Michael Bay with the new camera and a featurette that showcased scenes from the new Transformers film.

Impact: As a result of Coyne’s aggressive media outreach, the teamsecured 40 placements garnering more than 31 million impressions (EAV $1.5 million). Key coverage in major technology publications included Engadget, Gizmodo, Fast Company, and Big Picture Big Sound as well as entertainment and film sites such as, IMDB, Collider, SlashFilm, FirstShowing and more.

Casio

Issue:  Casio tasked Coyne PR with generating coverage focused on its new Smart Outdoor Watch and driving media attendance at its booth and press conference during CES 2016 in Las Vegas.

Idea: To kick off CES 2016, Casio hosted a press conference during which the company introduced its new president, Kazuhiro Kashio, and latest timepiece innovation, the Smart Outdoor Watch WSD-F10. To help take the announcement to an even wider audience, Coyne set up a live stream of the press conference via Casio’s YouTube channel so media unable to attend the conference could join in on the announcement.  In addition to supporting the press conference, Coyne executed a series of tactics that included drafting press materials and scripts, developing award submissions, securing booth appointments, hosting media on-site and much more!

Impact: It’s safe to say that Casio’s time had come at CES! The press conference was a huge success with a standing-room only crowd of more than 200 media in attendance from top-tier outlets including CNET, Cult of Mac, Digital Trends, Mashable, PCMag, Techlicious, Tom’s Guide, TWICE magazine, among others. Coyne also conducted 83 media tours onsite in the booth! As a result of these aggressive efforts, Coyne generated coverage on Android Central, ChipChick, CNET, Digital Trends, Engadget, Financial Times, Forbes, Gizmodo, Mashable, PCMag, Pocket-Lint, Slashgear, Techcrunch, Ubergizmo, The Verge, USA Today, the Wall Street Journal, etc. which resulted in more than 427 million media impressions and nearly $21 million in estimated ad value. 

CASIO TAKES OVER CES 2016 WITH SMART WATCH INTRODUCTION

Issue:  Casio tasked Coyne PR with generating coverage focused on its new Smart Outdoor Watch and driving media attendance at its booth and press conference during CES 2016 in Las Vegas.

Idea: To kick off CES 2016, Casio hosted a press conference during which the company introduced its new president, Kazuhiro Kashio, and latest timepiece innovation, the Smart Outdoor Watch WSD-F10. To help take the announcement to an even wider audience, Coyne set up a live stream of the press conference via Casio’s YouTube channel so media unable to attend the conference could join in on the announcement.  In addition to supporting the press conference, Coyne executed a series of tactics that included drafting press materials and scripts, developing award submissions, securing booth appointments, hosting media on-site and much more!

Impact: It’s safe to say that Casio’s time had come at CES! The press conference was a huge success with a standing-room only crowd of more than 200 media in attendance from top-tier outlets including CNET, Cult of Mac, Digital Trends, Mashable, PCMag, Techlicious, Tom’s Guide, TWICE magazine, among others. Coyne also conducted 83 media tours onsite in the booth! As a result of these aggressive efforts, Coyne generated coverage on Android Central, ChipChick, CNET, Digital Trends, Engadget, Financial Times, Forbes, Gizmodo, Mashable, PCMag, Pocket-Lint, Slashgear, Techcrunch, Ubergizmo, The Verge, USA Today, the Wall Street Journal, etc. which resulted in more than 427 million media impressions and nearly $21 million in estimated ad value. 

Harman

Issue: Baseball stadiums across the country are leveraging sound and upgrading their audio systems to create better fan experiences. Harman overhauled the entire sound system in San Diego’s Petco Park and challenged Coyne to help the brand showcase the change in sound needs throughout professional baseball.

Idea:  Coyne devised a media outreach plan surrounding the Petco Park installation and the science behind wiring modern-day stadiums to deliver the ideal sound experience. In addition to featuring Petco Park, the team decided to also highlight the recent work done at Chicago’s Soldier Field and the Edward Jones Dome in St. Louis. Coyne’s strategy was to highlight the fact that a stadium sound system can take up to two years to design. In San Diego, the architectural layout of Petco combined with the ocean air nearby made that design more interesting. Every exposed speaker in the building was changed out with JBL weatherized products to help them survive year-round so close to saltwater. In the upper deck alone, Harman installed four different types of speakers, each type used at least 23 times as part of a distributed system with hundreds of individual boxes from JBL.

Impact: In addition to other coverage, the team secured a large story with SI.com, garnering more than 19 million media impressions alone.

Showcasing the Science Behind Stadium Audio Systems

Issue: Baseball stadiums across the country are leveraging sound and upgrading their audio systems to create better fan experiences. Harman overhauled the entire sound system in San Diego’s Petco Park and challenged Coyne to help the brand showcase the change in sound needs throughout professional baseball.

Idea:  Coyne devised a media outreach plan surrounding the Petco Park installation and the science behind wiring modern-day stadiums to deliver the ideal sound experience. In addition to featuring Petco Park, the team decided to also highlight the recent work done at Chicago’s Soldier Field and the Edward Jones Dome in St. Louis. Coyne’s strategy was to highlight the fact that a stadium sound system can take up to two years to design. In San Diego, the architectural layout of Petco combined with the ocean air nearby made that design more interesting. Every exposed speaker in the building was changed out with JBL weatherized products to help them survive year-round so close to saltwater. In the upper deck alone, Harman installed four different types of speakers, each type used at least 23 times as part of a distributed system with hundreds of individual boxes from JBL.

Impact: In addition to other coverage, the team secured a large story with SI.com, garnering more than 19 million media impressions alone.

JBL by HARMAN

Issue: At JBL by HARMAN, the best summer sounds are a few fun tunes on the speakers, children laughing and sports fans cheering.  And as the Official Sound Partner of the New York Yankees, there’s no better way to combine these than to share the Yankee tickets the company receives through its partnership with organizations that are making a difference in the community – whether it be through music, education or both.

Idea: To do this, HARMAN, with the help of Coyne PR, created the Turn Up the Base campaign as a way of saying “thank you” to nonprofit organizations that bring music and education to life in the community. The team researched local (i.e. Connecticut, New York and New Jersey) community organizations that share HARMAN’s passions for music and education. Each group was then offered 20+ tickets to attend up to three (3) Yankees games, courtesy of HARMAN. They were also provided with JBL Turn Up the Base sunglasses prior to each game.  Onsite, they were asked to “turn up the base” at the game. Make noise, cheer! HARMAN wanted them to experience the sounds of America’s favorite pastime firsthand and share their experience on social media using #JBLTurnUptheBase. Following each Yankee game, charities shared images of the children and staff enjoying the festivities.

Idea: Overall, the team locked in charity attendance at 29 games throughout July, August and September. Charities included Sing for Hope, AileyCamp, Big Brothers Big Sisters of NYC, Education Through Music, Little Kids Rock, I Have A Dream Foundation, Harlem Children’s Zone among others.

Turn Up The Base

Issue: At JBL by HARMAN, the best summer sounds are a few fun tunes on the speakers, children laughing and sports fans cheering.  And as the Official Sound Partner of the New York Yankees, there’s no better way to combine these than to share the Yankee tickets the company receives through its partnership with organizations that are making a difference in the community – whether it be through music, education or both.

Idea: To do this, HARMAN, with the help of Coyne PR, created the Turn Up the Base campaign as a way of saying “thank you” to nonprofit organizations that bring music and education to life in the community. The team researched local (i.e. Connecticut, New York and New Jersey) community organizations that share HARMAN’s passions for music and education. Each group was then offered 20+ tickets to attend up to three (3) Yankees games, courtesy of HARMAN. They were also provided with JBL Turn Up the Base sunglasses prior to each game.  Onsite, they were asked to “turn up the base” at the game. Make noise, cheer! HARMAN wanted them to experience the sounds of America’s favorite pastime firsthand and share their experience on social media using #JBLTurnUptheBase. Following each Yankee game, charities shared images of the children and staff enjoying the festivities.

Idea: Overall, the team locked in charity attendance at 29 games throughout July, August and September. Charities included Sing for Hope, AileyCamp, Big Brothers Big Sisters of NYC, Education Through Music, Little Kids Rock, I Have A Dream Foundation, Harlem Children’s Zone among others.


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The Consumer Technology Leadership Team


client experience
  • Casio
  • Daytona International Speedway
  • Disney Mobile
  • Dymo
  • Engadget
  • Harmon
  • IMAX
  • JBL
  • Qualcomm
  • Siemens
  • Verizon