Simon Business School Dean Proves the Value of an MBA
Issue: This past year, Simon Business School, at the University of Rochester unveiled a new dean, Andrew Ainslie, a highly influential thought leader and go-to source for business school stories in mainstream and higher education trade media. As fallout from the Great Recession in the late 2000’s a debate about the value of an MBA was sweeping the country and many prospective and current students began to question the wisdom of the investment. Dean Ainslie noticed that not only was no one from the academic community coming forward to contradict this allegation, many business school academics were reinforcing the view with comments of their own. Dean Ainslie noted that no one took the time to conduct the research and sift through the data to prove that an MBA was one of the best educational investments around.
Idea: Coyne PR was tasked to work directly with Dean Ainslie to draft a byline/op-ed on the topic of why an MBA is an exceptionally good investment. Together, Coyne and Dean Ainslie conducted extensive research on the value of an MBA and averaged three years’ worth of data (2009, 2011, and 2013) from the top 70 schools as ranked by Forbes. From that analysis, we calculated the Total Five-Year Financial Gain for earning an MBA; a reduction in Investment Payback Time (ROI); and identified an increase in Post-MBA Starting Pay over Pre-MBA pay.
Impact: Coyne broke through the b-school glass ceiling and placed this byline/op-ed titled, “Why an MBA Remains an Awesome Investment,” exclusively in Poets & Quants, with additional pick-up in Fortune and on the Graduate Management Admissions Council (GMAC) website, among others. Additionally, Inc. featured a story, which was based off of the byline. In the end, the original byline generated 18 stories garnering over 13 million media impressions.