Real Estate & Development

Break new ground… with your projects and our campaigns.

Bring in the Coyne PR team at a project’s early stage, and we’ll build anticipation and excitement long before the doors open. How? Build stronger relations with media. Create solid foundations with stakeholders. Make the community feel like family.
 
From the first brick of the foundation to the grand opening event, the Real Estate & Development team will celebrate any dream that you build, from sports stadium, mall, flagship retail location, casino, hotel or even theme park attraction.
 
You create the roads, we’ll deliver the traffic.
 

Daytona International Speedway

Issue: Daytona International Speedway (DIS) tasked Coyne with constructing a three-year narrative about its $400 million DAYTONA Rising redevelopment project, transforming DIS into the world’s first motorsports stadium.

Idea: Recognizing that hard hats/shovels would not suffice for the groundbreaking, Coyne created an actual race! The first/only DAYTONA Rising 500 was a competition featuring massive construction equipment in place of stock cars that provided winners with the opportunity to officially break ground. The event pitted pairings of current and former NASCAR drivers in a test of competitive driving skills. With the successful groundbreaking in its rearview mirror, Coyne drove interest in the project (until its completion in January 2016) by creating a steady conversation with existing motorsports fans/new fans and “incorporating” them into construction milestones.

Understanding the need to bring DAYTONA Rising to new places, Coyne held several FAM trips from 2014-2016 with high-profile technology, travel and business media to showcase the transformation, new fan-friendly experience, modern amenities and generate exposure for new naming rights partners such as Toyota, Florida Hospital, Chevrolet, Sunoco and Axalta.

Impact:  As the project crossed the finished line, Coyne generated more than one billion impressions, nearly 8,000 stories and more than $19 million in publicity value. DAYTONA Rising was featured in national media such as The New York Times, USA TODAY, Forbes, Sports Illustrated, CNNMoney, Popular Mechanics, “Fox & Friends,” Bloomberg and CNBC. The new motorsports stadium was also named Sports Facility of the Year as part of SportsBusiness Journal’s 2016 Sports Business Awards. Coyne helped DIS successfully usher in a new era while never losing sight of its storied past.

Reimagining An American Icon

Issue: Daytona International Speedway (DIS) tasked Coyne with constructing a three-year narrative about its $400 million DAYTONA Rising redevelopment project, transforming DIS into the world’s first motorsports stadium.

Idea: Recognizing that hard hats/shovels would not suffice for the groundbreaking, Coyne created an actual race! The first/only DAYTONA Rising 500 was a competition featuring massive construction equipment in place of stock cars that provided winners with the opportunity to officially break ground. The event pitted pairings of current and former NASCAR drivers in a test of competitive driving skills. With the successful groundbreaking in its rearview mirror, Coyne drove interest in the project (until its completion in January 2016) by creating a steady conversation with existing motorsports fans/new fans and “incorporating” them into construction milestones.

Understanding the need to bring DAYTONA Rising to new places, Coyne held several FAM trips from 2014-2016 with high-profile technology, travel and business media to showcase the transformation, new fan-friendly experience, modern amenities and generate exposure for new naming rights partners such as Toyota, Florida Hospital, Chevrolet, Sunoco and Axalta.

Impact:  As the project crossed the finished line, Coyne generated more than one billion impressions, nearly 8,000 stories and more than $19 million in publicity value. DAYTONA Rising was featured in national media such as The New York Times, USA TODAY, Forbes, Sports Illustrated, CNNMoney, Popular Mechanics, “Fox & Friends,” Bloomberg and CNBC. The new motorsports stadium was also named Sports Facility of the Year as part of SportsBusiness Journal’s 2016 Sports Business Awards. Coyne helped DIS successfully usher in a new era while never losing sight of its storied past.

BASF

Issue: BASF Corporation has long been recognized as a leader in chemical innovation and environmental and social sustainability. As the company prepared to open its new headquarters building, they were also gearing up to launch their “We create chemistry” (WCC) world tour in North America. The WCC exhibit is a traveling showcase of the company’s innovations highlighting solutions to the challenges of feeding a hungry world, managing rising energy demands, and meeting society’s aspirations for improving the global quality of life. With these important events on the horizon, BASF engaged Coyne PR to increase its visibility in North America, and among local New York, New Jersey and industry sector trade media.

Idea: To maximize the impact of these new assets, Coyne decided to integrate the unveiling of the new headquarters and WCC world tour via a ribbon-cutting ceremony/news conference at the new headquarters in New Jersey. The collective team was able to secure commitment from New Jersey Lieutenant Governor Kim Guadagno, New York Jets CEO Woody Johnson (BASF’s new business neighbor in Florham Park) and New Jersey Senators Robert Menendez and Richard Codey for the ribbon-cutting ceremony. Coyne also coordinated one-on-one interviews for media with key BASF executives throughout the day and provided personal tours of the new headquarters and WCC exhibits.

Impact: Coyne secured attendance from nearly 20 key media including The Star-Ledger, Daily Record, Florham Park Eagle and New Jersey Business. The coverage successfully articulated the connection between BASF and the local New Jersey business community. Several media members also posted content on their social media channels live from the event. The team continues to generate opportunities for BASF as they expand their focus from corporate to business unit communications.

We Create Chemistry

Issue: BASF Corporation has long been recognized as a leader in chemical innovation and environmental and social sustainability. As the company prepared to open its new headquarters building, they were also gearing up to launch their “We create chemistry” (WCC) world tour in North America. The WCC exhibit is a traveling showcase of the company’s innovations highlighting solutions to the challenges of feeding a hungry world, managing rising energy demands, and meeting society’s aspirations for improving the global quality of life. With these important events on the horizon, BASF engaged Coyne PR to increase its visibility in North America, and among local New York, New Jersey and industry sector trade media.

Idea: To maximize the impact of these new assets, Coyne decided to integrate the unveiling of the new headquarters and WCC world tour via a ribbon-cutting ceremony/news conference at the new headquarters in New Jersey. The collective team was able to secure commitment from New Jersey Lieutenant Governor Kim Guadagno, New York Jets CEO Woody Johnson (BASF’s new business neighbor in Florham Park) and New Jersey Senators Robert Menendez and Richard Codey for the ribbon-cutting ceremony. Coyne also coordinated one-on-one interviews for media with key BASF executives throughout the day and provided personal tours of the new headquarters and WCC exhibits.

Impact: Coyne secured attendance from nearly 20 key media including The Star-Ledger, Daily Record, Florham Park Eagle and New Jersey Business. The coverage successfully articulated the connection between BASF and the local New Jersey business community. Several media members also posted content on their social media channels live from the event. The team continues to generate opportunities for BASF as they expand their focus from corporate to business unit communications.

Disney Parks

Issue: Disney Parks and Coyne PR set to make some media waves for Aulani, a first-ever Disney Resort & Spa in Ko Olina, Hawaii. Disney Parks tasked Coyne PR to invite the ultimate, yet intimate group of media for a four-day opening event.

Idea: Coyne brainstormed additional VIP niche experiences to attract more than just travel (e.g. food, sporting, wedding, retirement, etc.). Special to this grand opening event, media were invited to bring their families along to explore Aulani together. Cast Members and top executives were placed throughout Aulani for intimate media interview opportunities. The event culminated in a grand opening ceremony, hosted by Walt Disney Company CEO Bob Iger and Walt Disney Parks & Resorts Chairman Tom Staggs. In traditional Hawaiian custom, Disney celebrated Aulani with native music and performances and officially dedicated the resort.

Impact: More than 170 media and guests from the US, Japan, Canada and Mexico attended the event, resulting in 173 live broadcast segments and 87 feature articles, reaching an audience of more than 7.8 million readers.

Grand Opening Of Aulani, A Disney Resort And Spa In Hawaii

Issue: Disney Parks and Coyne PR set to make some media waves for Aulani, a first-ever Disney Resort & Spa in Ko Olina, Hawaii. Disney Parks tasked Coyne PR to invite the ultimate, yet intimate group of media for a four-day opening event.

Idea: Coyne brainstormed additional VIP niche experiences to attract more than just travel (e.g. food, sporting, wedding, retirement, etc.). Special to this grand opening event, media were invited to bring their families along to explore Aulani together. Cast Members and top executives were placed throughout Aulani for intimate media interview opportunities. The event culminated in a grand opening ceremony, hosted by Walt Disney Company CEO Bob Iger and Walt Disney Parks & Resorts Chairman Tom Staggs. In traditional Hawaiian custom, Disney celebrated Aulani with native music and performances and officially dedicated the resort.

Impact: More than 170 media and guests from the US, Japan, Canada and Mexico attended the event, resulting in 173 live broadcast segments and 87 feature articles, reaching an audience of more than 7.8 million readers.

Disney Wide World of Sports

Issue: Disney Sports asked Coyne PR to help them with their re-branding efforts for the soon-to-become ESPN Wide World of Sports Complex at Disney World, efforts that would communicate their mission to make the 200-acre multi-sport facility the U.S. destination for all youth sports and drive team bookings and sponsorships as a result.

Idea: Coyne, Disney and the ESPN PR teams knew that ESPN’s technology, broadcasting reach and on-air personalities would make the biggest impact for the rebrand. So Coyne worked with both brand teams to utilize those assets to educate key media influencers on the physical and experiential changes occurring at the complex in conjunction with the rebrand. The ESPN Wide World of Sports’ opening night attracted more than 80 media from around the country, who saw New Orleans Saints kicker Garrett Hartley--who just one month prior had kicked a Super Bowl-winning field goal—literally “kick off” with a chip shot over the complex’s front gate “uprights” and set its new era in motion.

Impact: The two preview events alone generated more than 220 stories and 30 million media impressions in advance of the official re-branding, setting the stage for the complex’s gala grand re-opening event—which generated more than 300 million media impressions worldwide in just 72 hours. In less than one year of re-branding, the complex has already seen advance bookings grow significantly, and has added major sponsor partners including Champion athletic apparel and Hewlett-Packard (HP).

The Re-Branding of the ESPN Wide World of Sports complex at Disney

Issue: Disney Sports asked Coyne PR to help them with their re-branding efforts for the soon-to-become ESPN Wide World of Sports Complex at Disney World, efforts that would communicate their mission to make the 200-acre multi-sport facility the U.S. destination for all youth sports and drive team bookings and sponsorships as a result.

Idea: Coyne, Disney and the ESPN PR teams knew that ESPN’s technology, broadcasting reach and on-air personalities would make the biggest impact for the rebrand. So Coyne worked with both brand teams to utilize those assets to educate key media influencers on the physical and experiential changes occurring at the complex in conjunction with the rebrand. The ESPN Wide World of Sports’ opening night attracted more than 80 media from around the country, who saw New Orleans Saints kicker Garrett Hartley--who just one month prior had kicked a Super Bowl-winning field goal—literally “kick off” with a chip shot over the complex’s front gate “uprights” and set its new era in motion.

Impact: The two preview events alone generated more than 220 stories and 30 million media impressions in advance of the official re-branding, setting the stage for the complex’s gala grand re-opening event—which generated more than 300 million media impressions worldwide in just 72 hours. In less than one year of re-branding, the complex has already seen advance bookings grow significantly, and has added major sponsor partners including Champion athletic apparel and Hewlett-Packard (HP).

Red Bull Arena

Issue: Major League Soccer’s New York Red Bulls looked to Coyne PR to drum up media coverage and build consumer awareness for the long-awaited opening of their very own soccer specific stadium - Red Bull Arena in Harrison, NJ.

Idea: In order to leverage the uniqueness, accessibility and affordability of the state-of-the-art facility, Coyne PR and the New York Red Bulls communications team worked together to create a media outreach plan that would generate a constant drumbeat of coverage throughout the months leading up to the arena opening. From the first piece of steel to the first official fan coming through the turnstile, key developments in the arena’s construction—the first and last seats being installed, the last plot of natural-grass turf being laid in, the completion of the translucent roof, a test-run of the arena kitchen—became special media events that drew all the region’s major news outlets out to the site to document and report its progress.

Impact: Coyne PR helped the New York Red Bulls communications team score a highlight-reel goal in garnering widespread awareness and unanimously positive reviews for Red Bull Arena. Thanks in large part to personalized tours with more than 100 key media members, nearly 200 million media impressions were secured in advance of the Red Bulls’ MLS home opener. When opening night finally arrived, more than 300 media members were credentialed to witness a new era in soccer at a stadium Sports Illustrated hailed as “the most advanced, state-of-the-art soccer stadium in the Western Hemisphere.”

Scoring Big for a Grand Opening

Issue: Major League Soccer’s New York Red Bulls looked to Coyne PR to drum up media coverage and build consumer awareness for the long-awaited opening of their very own soccer specific stadium - Red Bull Arena in Harrison, NJ.

Idea: In order to leverage the uniqueness, accessibility and affordability of the state-of-the-art facility, Coyne PR and the New York Red Bulls communications team worked together to create a media outreach plan that would generate a constant drumbeat of coverage throughout the months leading up to the arena opening. From the first piece of steel to the first official fan coming through the turnstile, key developments in the arena’s construction—the first and last seats being installed, the last plot of natural-grass turf being laid in, the completion of the translucent roof, a test-run of the arena kitchen—became special media events that drew all the region’s major news outlets out to the site to document and report its progress.

Impact: Coyne PR helped the New York Red Bulls communications team score a highlight-reel goal in garnering widespread awareness and unanimously positive reviews for Red Bull Arena. Thanks in large part to personalized tours with more than 100 key media members, nearly 200 million media impressions were secured in advance of the Red Bulls’ MLS home opener. When opening night finally arrived, more than 300 media members were credentialed to witness a new era in soccer at a stadium Sports Illustrated hailed as “the most advanced, state-of-the-art soccer stadium in the Western Hemisphere.”

Hard Rock Hotel

Issue: As a brand licensor, Hard Rock has to balance its position as the brand, with the licensee who is announcing or opening a new property. Although it’s not hard to keep Hard Rock in the story as the properties are named “Hard Rock” and usually feature a giant neon Hard Rock guitar – it’s important for the Hard Rock brand to be positioned as the premier hotel/casino brand and the perfect business partner for this project.

Idea: Coyne brought Hard Rock’s signature ‘opening’ – a guitar smash instead of a ribbon cutting to Hard Rock hotels and casino openings with local partners in Hollywood and Tampa, Florida and Biloxi, Mississippi.  By using the “Hard Rock” guitar smash we were able to integrate Hard Rock executives, with investors, media and local officials. Hard Rock’s iconic memorabilia and merchandise collection also allows the brand to put its stamp on properties by using executives and designers to effectively communicate the Hard Rock message through hotel openings.

Impact: Hard Rock’s long-term hotel and casino vision and Hard Rock “business” story has been a major focus in media coverage of each of the new Hard Rock Hotels and Casinos. The brand is now viewed as a global entertainment and hospitality brand, instead of just a burger joint with cool music memorabilia.  

Grand Openings

Issue: As a brand licensor, Hard Rock has to balance its position as the brand, with the licensee who is announcing or opening a new property. Although it’s not hard to keep Hard Rock in the story as the properties are named “Hard Rock” and usually feature a giant neon Hard Rock guitar – it’s important for the Hard Rock brand to be positioned as the premier hotel/casino brand and the perfect business partner for this project.

Idea: Coyne brought Hard Rock’s signature ‘opening’ – a guitar smash instead of a ribbon cutting to Hard Rock hotels and casino openings with local partners in Hollywood and Tampa, Florida and Biloxi, Mississippi.  By using the “Hard Rock” guitar smash we were able to integrate Hard Rock executives, with investors, media and local officials. Hard Rock’s iconic memorabilia and merchandise collection also allows the brand to put its stamp on properties by using executives and designers to effectively communicate the Hard Rock message through hotel openings.

Impact: Hard Rock’s long-term hotel and casino vision and Hard Rock “business” story has been a major focus in media coverage of each of the new Hard Rock Hotels and Casinos. The brand is now viewed as a global entertainment and hospitality brand, instead of just a burger joint with cool music memorabilia.  


client experience
  • BASF
  • Daytona International Speedway
  • Disney Parks
  • ESPN WWOS
  • Red Bull Arena