Restaurant

What’s for dinner? Your competition.

The Restaurant team has the tools to bring you to the table first. We’ll cook up unique event days and news angles, transform chefs into media darlings, deliver your food directly to key local and national media, and build rock-solid relationships with critics, reviewers and bloggers.

The icing on your cake? We scour the world for media moments to capitalize on news of the day. You can count on our team to deliver the results you have been craving.

Einstein Bros. Bagels

Issue: Einstein Bros.® Bagels, a leading quick-casual company known for its fresh-baked bagels available in a variety of flavors and signature double-whipped shmears, enlisted Coyne PR to develop an engaging, buzz-worthy and disruptive marketing campaign to launch its new Boosted Bagels platform and drive brand relevance with its core and target consumers. Boosted Bagels are the brand’s newest and most innovative line of bagels to date. Each of the three flavor-packed offerings – the espresso-infused Espresso Buzz Bagel; the sweet, oat-topped Cherry Chia Bagel and the mouth-watering Savory Parm Bagel – contains beneficial vitamins and functional ingredients to help kick-start anyone’s day.

Idea: To generate widespread awareness for the Boosted Bagels launch, Coyne leaned heavily on the Espresso Buzz Bagel, made with 32mg of caffeine (nearly as much as a can of cola), to develop Nurse The Buzz, a dynamic campaign that celebrated a group that needs a good buzz to keep themselves going through long shifts – nurses. A multi-faceted media, spokesperson, social and influencer strategy was enacted to generate widespread buzz and awareness for the new bagels and supporting campaign, which honored nurses – a profession that works tirelessly and is often underappreciated – during National Nurses Week and rewarded them with a free, caffeine-packed Espresso Buzz Bagel and shmear.

Impact: News of the caffeinated bagel’s debut and Nurse The Buzz campaign was hot and the results generated were nothing less than extra bold! The team’s efforts have garnered more than 1 billion media impressions, with over 300 original stories and 550 broadcast segments to date. Boosted social media posts have also earned thousands of shares, resulting in more than 350 consumers and nurses participating in the campaign.

Nursing the Buzz for Launch of New Boosted Bagels

Issue: Einstein Bros.® Bagels, a leading quick-casual company known for its fresh-baked bagels available in a variety of flavors and signature double-whipped shmears, enlisted Coyne PR to develop an engaging, buzz-worthy and disruptive marketing campaign to launch its new Boosted Bagels platform and drive brand relevance with its core and target consumers. Boosted Bagels are the brand’s newest and most innovative line of bagels to date. Each of the three flavor-packed offerings – the espresso-infused Espresso Buzz Bagel; the sweet, oat-topped Cherry Chia Bagel and the mouth-watering Savory Parm Bagel – contains beneficial vitamins and functional ingredients to help kick-start anyone’s day.

Idea: To generate widespread awareness for the Boosted Bagels launch, Coyne leaned heavily on the Espresso Buzz Bagel, made with 32mg of caffeine (nearly as much as a can of cola), to develop Nurse The Buzz, a dynamic campaign that celebrated a group that needs a good buzz to keep themselves going through long shifts – nurses. A multi-faceted media, spokesperson, social and influencer strategy was enacted to generate widespread buzz and awareness for the new bagels and supporting campaign, which honored nurses – a profession that works tirelessly and is often underappreciated – during National Nurses Week and rewarded them with a free, caffeine-packed Espresso Buzz Bagel and shmear.

Impact: News of the caffeinated bagel’s debut and Nurse The Buzz campaign was hot and the results generated were nothing less than extra bold! The team’s efforts have garnered more than 1 billion media impressions, with over 300 original stories and 550 broadcast segments to date. Boosted social media posts have also earned thousands of shares, resulting in more than 350 consumers and nurses participating in the campaign.

Red Robin Gourmet Burgers

Issue: Red Robin challenged Coyne to make waves for the launch of its new Wild Pacific Crab Cake Burger, which launched at the beginning of Lent. While competitors were spending millions advertising their non-meat offerings during Lent, Red Robin needed public relations to drive awareness of the Wild Pacific Crab Cake Burger. 

Idea:  With Red Robin stocks at an all-time high, and investors keeping a keen eye on the company, it was imperative to launch the burger in a way that kept with the fun, playful spirit of the brand.  An offer was made to Pope Francis that if he dined at any Red Robin location during the Lenten season, everyone in America would receive a free Wild Pacific Crab Cake Burger every Friday up until Good Friday.  Consumers were urged to join in by tweeted the Pope using #ropeinthepope.

Impact: The restaurant industry is a sea of sameness during Lent, but Red Robin was able to capture media attention for a crab cake burger that wasn’t all that different from competitor offerings.  Outlets such as USA Today, Fox & Friends, ABCNews.com, Huffington Post and Entrepreneur covered the burger in stand-alone pieces, breaking out of just the seasonal round ups. 

Roping in the Pope for Lent Promotion

Issue: Red Robin challenged Coyne to make waves for the launch of its new Wild Pacific Crab Cake Burger, which launched at the beginning of Lent. While competitors were spending millions advertising their non-meat offerings during Lent, Red Robin needed public relations to drive awareness of the Wild Pacific Crab Cake Burger. 

Idea:  With Red Robin stocks at an all-time high, and investors keeping a keen eye on the company, it was imperative to launch the burger in a way that kept with the fun, playful spirit of the brand.  An offer was made to Pope Francis that if he dined at any Red Robin location during the Lenten season, everyone in America would receive a free Wild Pacific Crab Cake Burger every Friday up until Good Friday.  Consumers were urged to join in by tweeted the Pope using #ropeinthepope.

Impact: The restaurant industry is a sea of sameness during Lent, but Red Robin was able to capture media attention for a crab cake burger that wasn’t all that different from competitor offerings.  Outlets such as USA Today, Fox & Friends, ABCNews.com, Huffington Post and Entrepreneur covered the burger in stand-alone pieces, breaking out of just the seasonal round ups. 

Hard Rock

Issue:  Hard Rock tasked Coyne PR with making a big splash for the brand’s first complete new menu redesign, mixing in the legendary music and history of the brand while keeping the focus on the food.

Idea: As a way for guests to try out the new menu offerings and capitalize on Tax Day on April 15, every company-owned Hard Rock Cafe across the United States implemented “Sing For Your Supper,” which encouraged guests to sing a song with a live band in front of the entire restaurant for a free dinner entrée off the new menu. To kick off the campaign in NYC, Hard Rock employed legendary rocker and long-time brand partner Bret Michaels, to conduct a Satellite Media Tour and additional media interviews, and sing the first song on stage to get the party started nationwide. Local cafes across the country followed, implementing “Sing For Your Supper” in each market.

Impact: On the morning of Tax Day, “Sing For Your Supper” was mentioned on three national morning shows: “FOX & Friends” kicked it off with a Bret Michaels in-studio interview; “Good Morning America”; and “Morning Express with Robin Meade.” The Wall Street Journal online also conducted a video interview with Bret on his partnership with Hard Rock Cafe. “Sing For Your Supper” was mentioned in Tax Day round-ups for USA TODAY, PARADE Magazine, RollingStone.com, Forbes.com, FamilyCircle.com, GoodHousekeeping.com, TIME.com, The Huffington Post, and many more. The campaign generated 861placements nationwide, totaling more than 550 million impressions. In addition, on Tax Day, sales were projected to be down, however 90 percent of all cafes sales beat projections due to the amount of traffic driven into the locations.

Sing For Your Supper

Issue:  Hard Rock tasked Coyne PR with making a big splash for the brand’s first complete new menu redesign, mixing in the legendary music and history of the brand while keeping the focus on the food.

Idea: As a way for guests to try out the new menu offerings and capitalize on Tax Day on April 15, every company-owned Hard Rock Cafe across the United States implemented “Sing For Your Supper,” which encouraged guests to sing a song with a live band in front of the entire restaurant for a free dinner entrée off the new menu. To kick off the campaign in NYC, Hard Rock employed legendary rocker and long-time brand partner Bret Michaels, to conduct a Satellite Media Tour and additional media interviews, and sing the first song on stage to get the party started nationwide. Local cafes across the country followed, implementing “Sing For Your Supper” in each market.

Impact: On the morning of Tax Day, “Sing For Your Supper” was mentioned on three national morning shows: “FOX & Friends” kicked it off with a Bret Michaels in-studio interview; “Good Morning America”; and “Morning Express with Robin Meade.” The Wall Street Journal online also conducted a video interview with Bret on his partnership with Hard Rock Cafe. “Sing For Your Supper” was mentioned in Tax Day round-ups for USA TODAY, PARADE Magazine, RollingStone.com, Forbes.com, FamilyCircle.com, GoodHousekeeping.com, TIME.com, The Huffington Post, and many more. The campaign generated 861placements nationwide, totaling more than 550 million impressions. In addition, on Tax Day, sales were projected to be down, however 90 percent of all cafes sales beat projections due to the amount of traffic driven into the locations.

The Arby's Foundation

Issue: The Arby’s Foundation kicked off its annual “Schools Out, Food’s In” program at the start of summer in a quest to help end childhood hunger nationwide. With minimal coverage for the previous years’ efforts, the Arby’s Foundation turned to Coyne to broaden awareness of the preexisting initiative throughout Arby’s 11 participating markets.

Idea: Unfortunately, many students across the country rely on meal assistance during the school year. And when school is out for the summer, these children are without meals. Through the Arby’s Foundation’s “School’s Out, Food’s In” program, students receive meal cards to redeem 10 free, wholesome Arby’s kid’s meals throughout the summer. With a limited budget and no cross channel support, Coyne implemented traditional public relations tactics to raise awareness of the nearly 165,000 meal cards distributed in participating markets, along with a corresponding texting program that helps families find free federal summer meal programs in their community. Additionally, Coyne supported local “Fun Monday” events held within select participating markets that provide children with a free Arby’s meal and activities to learn about eating healthy. Through strategic media outreach, interviews were offered with local Arby’s employees, some with a personal connection to the cause, and participating school spokespeople.

Impact: Media immediately ate up the news of this feel-good program. In just a few short weeks, Coyne secured 55 placements across print, online and broadcast garnering nearly 60 million media impressions in the participating local markets. Throughout the campaign, the Arby’s Foundation was able to share its story and message through informative articles and in-depth interviews with regional outlets. As a result of Coyne’s outreach, national outlets such as Yahoo! News and MSN fed into the trend, picking up the story and distributing the news to their millions of readers. While media coverage was strong, the true impact was the awareness that grew, resulting in an increase in meals redeemed throughout the program.

Ensuring Students' Access to Food Doesn't Take a Summer Vacation

Issue: The Arby’s Foundation kicked off its annual “Schools Out, Food’s In” program at the start of summer in a quest to help end childhood hunger nationwide. With minimal coverage for the previous years’ efforts, the Arby’s Foundation turned to Coyne to broaden awareness of the preexisting initiative throughout Arby’s 11 participating markets.

Idea: Unfortunately, many students across the country rely on meal assistance during the school year. And when school is out for the summer, these children are without meals. Through the Arby’s Foundation’s “School’s Out, Food’s In” program, students receive meal cards to redeem 10 free, wholesome Arby’s kid’s meals throughout the summer. With a limited budget and no cross channel support, Coyne implemented traditional public relations tactics to raise awareness of the nearly 165,000 meal cards distributed in participating markets, along with a corresponding texting program that helps families find free federal summer meal programs in their community. Additionally, Coyne supported local “Fun Monday” events held within select participating markets that provide children with a free Arby’s meal and activities to learn about eating healthy. Through strategic media outreach, interviews were offered with local Arby’s employees, some with a personal connection to the cause, and participating school spokespeople.

Impact: Media immediately ate up the news of this feel-good program. In just a few short weeks, Coyne secured 55 placements across print, online and broadcast garnering nearly 60 million media impressions in the participating local markets. Throughout the campaign, the Arby’s Foundation was able to share its story and message through informative articles and in-depth interviews with regional outlets. As a result of Coyne’s outreach, national outlets such as Yahoo! News and MSN fed into the trend, picking up the story and distributing the news to their millions of readers. While media coverage was strong, the true impact was the awareness that grew, resulting in an increase in meals redeemed throughout the program.

Hard Rock Cafe

Issue: Hard Rock charged Coyne with creating a buzz to capitalize on its multi-million dollar investment in new on-site smokers and its new Smokehouse Menu.

Idea: To celebrate the Smokehouse Menu, Coyne created the “Hard Rock Firefighters Eat Free” program.  Coyne’s simple template created a way to thank local fire houses for their hard work and drive local and national coverage. To further honor firefighters around the globe, Hard Rock International executed a worldwide “Crank It Up” program, where guests were encouraged to round up their checks to the nearest dollar. Contributions from cafes in the U.S. and Canada were directly donated to the Leary Firefighters Foundation, a charitable organization founded by actor Denis Leary dedicated to providing fire departments with funding and resources for up-to-date equipment and training.

Impact: Coverage included pre-event calendar listings, as well as strong on-site television, print and radio coverage in many top markets. As fire trucks circled the cafes to celebrate the promotion, local news crews interviewed cafe managers and participating firefighters. The campaign generated more than 112 million media impressions, with placements in key newspapers, including the Los Angeles Times, Dallas Morning News, Miami Herald and Cleveland Plain Dealer, among others.

 

Launching the New Smokehouse Menu

Issue: Hard Rock charged Coyne with creating a buzz to capitalize on its multi-million dollar investment in new on-site smokers and its new Smokehouse Menu.

Idea: To celebrate the Smokehouse Menu, Coyne created the “Hard Rock Firefighters Eat Free” program.  Coyne’s simple template created a way to thank local fire houses for their hard work and drive local and national coverage. To further honor firefighters around the globe, Hard Rock International executed a worldwide “Crank It Up” program, where guests were encouraged to round up their checks to the nearest dollar. Contributions from cafes in the U.S. and Canada were directly donated to the Leary Firefighters Foundation, a charitable organization founded by actor Denis Leary dedicated to providing fire departments with funding and resources for up-to-date equipment and training.

Impact: Coverage included pre-event calendar listings, as well as strong on-site television, print and radio coverage in many top markets. As fire trucks circled the cafes to celebrate the promotion, local news crews interviewed cafe managers and participating firefighters. The campaign generated more than 112 million media impressions, with placements in key newspapers, including the Los Angeles Times, Dallas Morning News, Miami Herald and Cleveland Plain Dealer, among others.

 

Red Robin Gourmet Burgers

Issue: Red Robin Gourmet Burgers, one of America’s top casual dining chains, turned to Coyne PR with a renewed focus on bringing younger adults back to the brand, without alienating its loyal family audience.

Idea: With menu items such as Warm Pretzel Bites, St. Louis Butter Cake and the Oktoberfest Milkshake, Coyne PR targeted the new Oktoberfest menu as a chance to remind families of the great offerings and renew conversations with the young adults. Made with Samuel Adams Octoberfest draft, soft serve vanilla ice cream, vanilla and caramel, the Octoberfest Milkshake not only became a media darling, but solved the epic food dilemma of whether to order a beer or a shake with your burger. 

Impact: From The Today Show to Fox News Online to Late Night with Jimmy Fallon, everyone was talking about the Beer Milkshake!  The campaign generated 72 million media impressions in one month, more than the brand had previously achieved for legacy programs in an entire year. 

Shaking Up Media

Issue: Red Robin Gourmet Burgers, one of America’s top casual dining chains, turned to Coyne PR with a renewed focus on bringing younger adults back to the brand, without alienating its loyal family audience.

Idea: With menu items such as Warm Pretzel Bites, St. Louis Butter Cake and the Oktoberfest Milkshake, Coyne PR targeted the new Oktoberfest menu as a chance to remind families of the great offerings and renew conversations with the young adults. Made with Samuel Adams Octoberfest draft, soft serve vanilla ice cream, vanilla and caramel, the Octoberfest Milkshake not only became a media darling, but solved the epic food dilemma of whether to order a beer or a shake with your burger. 

Impact: From The Today Show to Fox News Online to Late Night with Jimmy Fallon, everyone was talking about the Beer Milkshake!  The campaign generated 72 million media impressions in one month, more than the brand had previously achieved for legacy programs in an entire year. 

NYY Steak

Issue: NYY Steak charged Coyne PR with delivering a winning season of media coverage, while positioning the upscale steak house as a must-visit, fine-dining location for every athlete, celebrity and Yankee fan.
 
Idea:
To take advantage of in-house media on game days, Coyne PR invited press that were known Yankee fans into the restaurant to dine prior to Yankee games. In addition, the team coordinated food drops to network broadcast booths, where games are called live, for on-air talent and their crews. To reach media outside of the stadium, Coyne PR traveled NYY Steak’s executive chef to the Hearst Building cafeteria, where he served as a “guest chef” for the day and cooked for national magazine editors and reporters.

Impact: Coverage for the season garnered a World Series worthy 55,486,559 impressions.

Winning Season of Media Coverage

Issue: NYY Steak charged Coyne PR with delivering a winning season of media coverage, while positioning the upscale steak house as a must-visit, fine-dining location for every athlete, celebrity and Yankee fan.
 
Idea:
To take advantage of in-house media on game days, Coyne PR invited press that were known Yankee fans into the restaurant to dine prior to Yankee games. In addition, the team coordinated food drops to network broadcast booths, where games are called live, for on-air talent and their crews. To reach media outside of the stadium, Coyne PR traveled NYY Steak’s executive chef to the Hearst Building cafeteria, where he served as a “guest chef” for the day and cooked for national magazine editors and reporters.

Impact: Coverage for the season garnered a World Series worthy 55,486,559 impressions.

Red Robin Gourmet Burgers

Issue: Red Robin Gourmet Burgers, one of America’s top casual dining chains, turned to Coyne PR to help transform and re-energize the brand, generating buzz for its fun and innovative burgers with a broader audience, inclusive of families and young adults.

Idea: Geared to adults, but mindful of families, the team developed a plan inclusive of fun-filled events, celebrity-based programs and strategic media outreach.  To launch Red Robin’s burgers featuring the Ghost Pepper, the hottest chili pepper in the world, Coyne specifically targeted men’s outlets and blogs focusing on spicy foods, and capitalized on the 10th anniversary of Red Robin’s listing on NASDAQ to secure business press for Red Robin CEO Steve Carley, during which he mentioned the new burger styles. After learning of San Francisco 49ers’ quarterback Colin Kaepernick’s love of Red Robin in a Daily News article, Coyne PR took out a half page ad in the San Francisco Chronicle for an open letter containing an offer of a lifetime — free Red Robin for life if Kaepernick won the Super Bowl. 

Impact: These two campaigns alone generated more than 139 million media impressions. The launch of the Fiery Ghost and the Cry Baby burger styles was the most successful in Red Robin history; media placements in mainstream outlets, business press and blogs helped drive up restaurant traffic by nearly five percent. 

Reengergizing the Brand

Issue: Red Robin Gourmet Burgers, one of America’s top casual dining chains, turned to Coyne PR to help transform and re-energize the brand, generating buzz for its fun and innovative burgers with a broader audience, inclusive of families and young adults.

Idea: Geared to adults, but mindful of families, the team developed a plan inclusive of fun-filled events, celebrity-based programs and strategic media outreach.  To launch Red Robin’s burgers featuring the Ghost Pepper, the hottest chili pepper in the world, Coyne specifically targeted men’s outlets and blogs focusing on spicy foods, and capitalized on the 10th anniversary of Red Robin’s listing on NASDAQ to secure business press for Red Robin CEO Steve Carley, during which he mentioned the new burger styles. After learning of San Francisco 49ers’ quarterback Colin Kaepernick’s love of Red Robin in a Daily News article, Coyne PR took out a half page ad in the San Francisco Chronicle for an open letter containing an offer of a lifetime — free Red Robin for life if Kaepernick won the Super Bowl. 

Impact: These two campaigns alone generated more than 139 million media impressions. The launch of the Fiery Ghost and the Cry Baby burger styles was the most successful in Red Robin history; media placements in mainstream outlets, business press and blogs helped drive up restaurant traffic by nearly five percent. 

ShakeAway Worldwide

Issue: A worldwide phenomenon since the opening of its first location in the U.K., ShakeAway is the World’s Largest MilkShake Bar Company™ and original re-inventor of the milkshake. ShakeAway offers 180 delicious ingredients and millions of combinations to choose from for a variety of customized-to-order shakes, frozen yogurts, smoothies and more.   Poised for expansion to the U.S. market, ShakeAway turned to Coyne to help give American investors and potential franchisees a reason to fall in love with the milkshake all over again.  

Idea: ShakeAway opened its first U.S. store in Georgia, New York and California in 2014.  Coyne developed a strategic public relations plan to introduce ShakeAway to the U.S. market.  Understanding the need to attract franchisees and potential investment partners for continued growth in the U.S., Coyne developed messaging including a company fact sheet, key message document, executive biography and a press release to announce ShakeAway’s expansion in the U.S.  The team also targeted influential media in the business and quick-service industry to raise the company profile and unique business opportunities that ShakeAway brings to the table.  

Impact: Coyne helped introduce ShakeAway’s uniquely successful business model and attract franchisees, encouraging further market expansion throughout the U.S with coverage in key publications such as Entrepreneur Magazine, Restaurant Business, QSR Magazine Online, FastCasual.com, and Franchising.com.  With little to no previous engagement or presence in the U.S. market, the brand pointed to PR as a main contributor for the hundreds of inquiries received from franchisees all across the nation, including several offers to buy the company!  

Mixing Things Up in the U.S.

Issue: A worldwide phenomenon since the opening of its first location in the U.K., ShakeAway is the World’s Largest MilkShake Bar Company™ and original re-inventor of the milkshake. ShakeAway offers 180 delicious ingredients and millions of combinations to choose from for a variety of customized-to-order shakes, frozen yogurts, smoothies and more.   Poised for expansion to the U.S. market, ShakeAway turned to Coyne to help give American investors and potential franchisees a reason to fall in love with the milkshake all over again.  

Idea: ShakeAway opened its first U.S. store in Georgia, New York and California in 2014.  Coyne developed a strategic public relations plan to introduce ShakeAway to the U.S. market.  Understanding the need to attract franchisees and potential investment partners for continued growth in the U.S., Coyne developed messaging including a company fact sheet, key message document, executive biography and a press release to announce ShakeAway’s expansion in the U.S.  The team also targeted influential media in the business and quick-service industry to raise the company profile and unique business opportunities that ShakeAway brings to the table.  

Impact: Coyne helped introduce ShakeAway’s uniquely successful business model and attract franchisees, encouraging further market expansion throughout the U.S with coverage in key publications such as Entrepreneur Magazine, Restaurant Business, QSR Magazine Online, FastCasual.com, and Franchising.com.  With little to no previous engagement or presence in the U.S. market, the brand pointed to PR as a main contributor for the hundreds of inquiries received from franchisees all across the nation, including several offers to buy the company!  

Burger King

Issue: BURGER KING®, the fast food chain known for serving high-quality, great-tasting, and affordable food for over 50 years, engaged Coyne PR to help increase their presence among competitors in social media. Coyne set out to develop a social media strategy that would increase the existing presence of BURGER KING® on social media. Through a multifaceted approach Coyne would leverage existing social networks to achieve these goals.

Idea: Insights developed from research determined that there was a need for engaging material to increase the overall enhancement and general presence in social media. A perfect way to execute this strategy was to boost the excitement around multiple upcoming promotions and events including free food giveaways and the unveiling of the BK Crown Program. A series of initiatives contributed to the overall strategy for building the brand’s social media footprint including leveraging new content, giveaways including Free Fries Friday and Free Onion Rings, the unveiling of the new menu items.

Impact: The BK® Facebook page increased from 1.2 million to 5.2 million page likes; the Twitter account  gained more than 25,000 new followers and the brand has expanded into new channels with Google+ and the creation of a branded YouTube channel, which has generated more than 16.5 million video views and nearly 28,000 subscribers.

Hitting the 5 Million Mark

Issue: BURGER KING®, the fast food chain known for serving high-quality, great-tasting, and affordable food for over 50 years, engaged Coyne PR to help increase their presence among competitors in social media. Coyne set out to develop a social media strategy that would increase the existing presence of BURGER KING® on social media. Through a multifaceted approach Coyne would leverage existing social networks to achieve these goals.

Idea: Insights developed from research determined that there was a need for engaging material to increase the overall enhancement and general presence in social media. A perfect way to execute this strategy was to boost the excitement around multiple upcoming promotions and events including free food giveaways and the unveiling of the BK Crown Program. A series of initiatives contributed to the overall strategy for building the brand’s social media footprint including leveraging new content, giveaways including Free Fries Friday and Free Onion Rings, the unveiling of the new menu items.

Impact: The BK® Facebook page increased from 1.2 million to 5.2 million page likes; the Twitter account  gained more than 25,000 new followers and the brand has expanded into new channels with Google+ and the creation of a branded YouTube channel, which has generated more than 16.5 million video views and nearly 28,000 subscribers.

Burger King

Issue: As agency of record, Coyne PR was charged with generating consistent national buzz to support the rebranding efforts for the BURGER KING® brand. The goal was not only to communicate the “exciting things happening at BK®” but to establish the brand as a food authority among its peers and reengage with lapsed consumers. 

Idea: Coyne PR conceived and executed a string of buzz-building efforts – a private media tasting previewing the new menu, blogger outreach mailings, an integration with “Jimmy Kimmel Live!” to announce the new fries, bringing NFL legend Lynn Swann to the “Big Game” to celebrate new onion rings, announcing the biggest menu expansion and celebrity ad campaign in BK® history, and building buzz for product innovation, including the media-sensation, the bacon sundae. While at the helm of community management for all social media channels, the team changed the way the brand communicates with consumers and rewards loyal fans.  

Impact: The results were truly fit for a king, totaling nearly 7,000 media placements with 3.4 billion impressions garnered across all channels in just nine short months on the account. In addition to massive growth of the brand’s Facebook page and Twitter account, overall social media discussion around BURGER KING® increased nearly 200 percent, and the brand became the fastest growing restaurant chain on Facebook, according to social media benchmarking platform Unmetric.

Changing the Game

Issue: As agency of record, Coyne PR was charged with generating consistent national buzz to support the rebranding efforts for the BURGER KING® brand. The goal was not only to communicate the “exciting things happening at BK®” but to establish the brand as a food authority among its peers and reengage with lapsed consumers. 

Idea: Coyne PR conceived and executed a string of buzz-building efforts – a private media tasting previewing the new menu, blogger outreach mailings, an integration with “Jimmy Kimmel Live!” to announce the new fries, bringing NFL legend Lynn Swann to the “Big Game” to celebrate new onion rings, announcing the biggest menu expansion and celebrity ad campaign in BK® history, and building buzz for product innovation, including the media-sensation, the bacon sundae. While at the helm of community management for all social media channels, the team changed the way the brand communicates with consumers and rewards loyal fans.  

Impact: The results were truly fit for a king, totaling nearly 7,000 media placements with 3.4 billion impressions garnered across all channels in just nine short months on the account. In addition to massive growth of the brand’s Facebook page and Twitter account, overall social media discussion around BURGER KING® increased nearly 200 percent, and the brand became the fastest growing restaurant chain on Facebook, according to social media benchmarking platform Unmetric.

Burger King

Issue: BURGER KING® charged Coyne PR with launching its new BK CROWN Program, which included a partnership with three charitable organizations, giving children the opportunity to give back and learn the importance of their contributions, as well as a redesign of the iconic crown.

Idea: To celebrate the new BK CROWN Program, the team constructed a BK® crown large enough to fit the Statue of Liberty – 15-feet high by 19-feet wide with a circumference of 60-feet – and sailed the Guinness World Records®-setting sculpture down the Hudson River towards Liberty Island.  In alignment with the charitable nature of the program, BURGER KING® also donated $125,000 to the Statue of Liberty’s refurbishment project for her 125th birthday.

Impact: From an exclusive feature article in USA Today to a national live feed with Fox & Friends from the event site to unveil the colossal crown, the BK CROWN Program was included in more than 2,800 stories, garnering over 714 million media impressions.

A Crowning Moment

Issue: BURGER KING® charged Coyne PR with launching its new BK CROWN Program, which included a partnership with three charitable organizations, giving children the opportunity to give back and learn the importance of their contributions, as well as a redesign of the iconic crown.

Idea: To celebrate the new BK CROWN Program, the team constructed a BK® crown large enough to fit the Statue of Liberty – 15-feet high by 19-feet wide with a circumference of 60-feet – and sailed the Guinness World Records®-setting sculpture down the Hudson River towards Liberty Island.  In alignment with the charitable nature of the program, BURGER KING® also donated $125,000 to the Statue of Liberty’s refurbishment project for her 125th birthday.

Impact: From an exclusive feature article in USA Today to a national live feed with Fox & Friends from the event site to unveil the colossal crown, the BK CROWN Program was included in more than 2,800 stories, garnering over 714 million media impressions.


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  • Johnny Rockets
  • NYY Steak
  • Red Robin