Fashion

Coyne's success is built on unbridled creativity, limitless enthusiasm and impeccable integrity.  As specialists in the consumer lifestyle space, the Fashion & Retail team takes a no-nonsense approach to PR and offers superior client service and outstanding results. Our expertise goes beyond traditional media outreach and product placement.  Our strategic skill set allows our team to play a pivotal role in branding, development and management of marketing initiatives.  

Working with both industry leaders and challenger brands, we employ an integrated approach that engages core audiences and generates consumer buzz and awareness.  Our goal is to engage media to then take consumers along the path to purchase and beyond. Our work creates demand for our clients' brands and fosters deep and lasting relationships with media and influencers. Our approach has succeeded in turning old-fashioned brands into trendsetters, challenger brands into leaders, and putting starter brands on the tip of everyone's tongues.

34 Heritage

Issue:  A well-known player in the denim industry, 34 Heritage premium men’s denim tasked Coyne PR with establishing the brand as the pinnacle of luxury and comfort for the refined man, as well as a major force in the ever-evolving men’s fashion media landscape. With a specific focus on building new editor relationships and introducing the brand to the menswear industry at large for the first time, Coyne leveraged existing media ties and the team’s industry knowledge to garner significant, impactful digital and print coverage, all the while emphasizing the brand’s refinement and quality.

Idea: With a dual focus on building an organic blogger and media program and forging editor relationships, Coyne PR stepped into the new challenge full-speed ahead. Highlighting the brand’s unique fit, stellar fabric and refined look & feel, the team generated dozens of  pieces of coverage, in addition to product requests sample pulls following proactive, targeted and extensive media pitching to kick off the partnership. Coyne also worked to establish the brand’s identity as a refined everyday option for the man who enjoys tailored suits. Using the 34 Heritage showroom as a dedicated focal point, Coyne invited top media, including publications like Maxim and Esquire, to view the brand’s S17 collection while enjoying premium Scotch and a gifted pair of 34 Heritage denim.  The event left a lasting impression on top editors, some of whom called in and featured product the same week.

Impact: Coyne PR’s efforts have paid off in terms of driving home the brand’s focus on luxury, quality and style. A range of publications and top outlets have shone the spotlight on 34 Heritage, with coverage including top luxury and business features from the likes of Forbes and TheStreet.com. Top bloggers have also established the brand’s burgeoning style credibility and refinement. In total,  than 50 million media impressions have been generated following ongoing outreach, with top-tier trade and lifestyle outlets like MR. Magazine and Men’s Journal also expressing interest in future coverage.

Establishing the Brand as a Pinnacle of Luxury

Issue:  A well-known player in the denim industry, 34 Heritage premium men’s denim tasked Coyne PR with establishing the brand as the pinnacle of luxury and comfort for the refined man, as well as a major force in the ever-evolving men’s fashion media landscape. With a specific focus on building new editor relationships and introducing the brand to the menswear industry at large for the first time, Coyne leveraged existing media ties and the team’s industry knowledge to garner significant, impactful digital and print coverage, all the while emphasizing the brand’s refinement and quality.

Idea: With a dual focus on building an organic blogger and media program and forging editor relationships, Coyne PR stepped into the new challenge full-speed ahead. Highlighting the brand’s unique fit, stellar fabric and refined look & feel, the team generated dozens of  pieces of coverage, in addition to product requests sample pulls following proactive, targeted and extensive media pitching to kick off the partnership. Coyne also worked to establish the brand’s identity as a refined everyday option for the man who enjoys tailored suits. Using the 34 Heritage showroom as a dedicated focal point, Coyne invited top media, including publications like Maxim and Esquire, to view the brand’s S17 collection while enjoying premium Scotch and a gifted pair of 34 Heritage denim.  The event left a lasting impression on top editors, some of whom called in and featured product the same week.

Impact: Coyne PR’s efforts have paid off in terms of driving home the brand’s focus on luxury, quality and style. A range of publications and top outlets have shone the spotlight on 34 Heritage, with coverage including top luxury and business features from the likes of Forbes and TheStreet.com. Top bloggers have also established the brand’s burgeoning style credibility and refinement. In total,  than 50 million media impressions have been generated following ongoing outreach, with top-tier trade and lifestyle outlets like MR. Magazine and Men’s Journal also expressing interest in future coverage.

Timberland

Issue: Timberland challenged Coyne to launch and celebrate the Fall 2015 “Made for the Modern Trail” campaign in a way that would not only differentiate the brand, but position Timberland as a true player in the style and fashion space while generating excitement and media coverage for the brand. 

Idea: Coyne launched Timberland’s ad campaign and fall collection in the heart of Chelsea’s Historical Art District in Manhattan with a completely immersive, digital brand experience for media and influencers. With partners that embody the essence of the brand, Timberland showcased its fall footwear and apparel collections in a truly unique way and introduced guests to the brand’s new direction. The launch event featured a first look at the Modern Trail Collections with a live fashion presentation utilizing fashion bloggers and influencers as models.  Celebrity stylist Samantha McMillen as well as brand ambassador Jamie N Commons curated the looks. In addition to the fashion show and live music, guests experienced Timberland’s rugged and refined brand ethos and lifestyle through immersive activations with artisan leather crafter Alfred Stadler, who crafted handmade leather goods for guests. The crowd enjoyed themed catering and handcrafted cocktails from beverage sponsors Brooklyn Brewery, Jim Beam and Knob Creek.

Impact: The “Made for the Modern Trail” launch event was attended by 550+ media members, influencers and brand partners including editors from GQ, Esquire, Cosmopolitan, Marie Claire, Men’s Fitness, Men’s Health, Redbook, People’s Style Watch and more. Media coverage from the event resulted in 115 Million impressions, with featured placements in Yahoo News, Zimbio, Footwear News, and Celebuzz. Additionally, social media was buzzing with the hashtag #ModernTrail, resulting in over 2 million estimated impressions surrounding the event. Celebrities and influencers including Ireland Baldwin, middleweight boxer Peter “Kid Chocolate” Quillin, Black Thought from the GRAMMY winning iconic group The ROOTS, rapper Saigon and prominent women’s style blogger Christina Zayas were all spotted checking out the new fall Timberland offerings!

Made for the Modern Trail

Issue: Timberland challenged Coyne to launch and celebrate the Fall 2015 “Made for the Modern Trail” campaign in a way that would not only differentiate the brand, but position Timberland as a true player in the style and fashion space while generating excitement and media coverage for the brand. 

Idea: Coyne launched Timberland’s ad campaign and fall collection in the heart of Chelsea’s Historical Art District in Manhattan with a completely immersive, digital brand experience for media and influencers. With partners that embody the essence of the brand, Timberland showcased its fall footwear and apparel collections in a truly unique way and introduced guests to the brand’s new direction. The launch event featured a first look at the Modern Trail Collections with a live fashion presentation utilizing fashion bloggers and influencers as models.  Celebrity stylist Samantha McMillen as well as brand ambassador Jamie N Commons curated the looks. In addition to the fashion show and live music, guests experienced Timberland’s rugged and refined brand ethos and lifestyle through immersive activations with artisan leather crafter Alfred Stadler, who crafted handmade leather goods for guests. The crowd enjoyed themed catering and handcrafted cocktails from beverage sponsors Brooklyn Brewery, Jim Beam and Knob Creek.

Impact: The “Made for the Modern Trail” launch event was attended by 550+ media members, influencers and brand partners including editors from GQ, Esquire, Cosmopolitan, Marie Claire, Men’s Fitness, Men’s Health, Redbook, People’s Style Watch and more. Media coverage from the event resulted in 115 Million impressions, with featured placements in Yahoo News, Zimbio, Footwear News, and Celebuzz. Additionally, social media was buzzing with the hashtag #ModernTrail, resulting in over 2 million estimated impressions surrounding the event. Celebrities and influencers including Ireland Baldwin, middleweight boxer Peter “Kid Chocolate” Quillin, Black Thought from the GRAMMY winning iconic group The ROOTS, rapper Saigon and prominent women’s style blogger Christina Zayas were all spotted checking out the new fall Timberland offerings!

David's Bridal

Issue: While many retailers struggle after the holidays, the bridal industry is at its height due to the fact that 33 percent of all engagements happen between Thanksgiving and New Year’s Day. To capitalize on the sales opportunities with this influx of new customers, David’s Bridal tasked Coyne to create a breakthrough idea that would help them rise to the top with millennial brides-to-be.

Idea: Working closely with the David’s Bridal marketing team, Coyne developed a blogger activation to support their “Steal the Deal” initiative which invited brides-to-be to enter a sweepstakes to run through their local David’s Bridal store for two minutes to win the value of everything she could wear.  Coyne partnered with aspirational bloggers including Budget Savvy Bride, Perfect Wedding Guide and Pretty Pear Bride to create videos of each of the bloggers training for their “Steal the Deal” challenge.  The videos were used across David’s Bridal owned channels as well as cross-promoted on each blog to create a groundswell of chatter amongst brides on the best techniques to walk away with your dream look. Along with a targeted media campaign to key outlets read by the target audience, David’s Bridal was able to spread the word and achieve David’s Bridal goals.

Impact: As a result, Coyne was able to reinforce David’s Bridal as the #1 bridal authority and a go-to resource for the modern millennial bride. Coyne also created long-lasting relationships with trusted bridal influencers who shared their fun-filled experience across their social media channels using #StealtheDealDB creating exceptional buzz for the brand. The Steal the Deal Sweepstakes was highlighted in websites such as Glam.com and Examiner.com, resulting in outstanding entry for the contest and engagement for the brand.

David’s Bridal Offers Brides a Chance to “Steal the Deal”

Issue: While many retailers struggle after the holidays, the bridal industry is at its height due to the fact that 33 percent of all engagements happen between Thanksgiving and New Year’s Day. To capitalize on the sales opportunities with this influx of new customers, David’s Bridal tasked Coyne to create a breakthrough idea that would help them rise to the top with millennial brides-to-be.

Idea: Working closely with the David’s Bridal marketing team, Coyne developed a blogger activation to support their “Steal the Deal” initiative which invited brides-to-be to enter a sweepstakes to run through their local David’s Bridal store for two minutes to win the value of everything she could wear.  Coyne partnered with aspirational bloggers including Budget Savvy Bride, Perfect Wedding Guide and Pretty Pear Bride to create videos of each of the bloggers training for their “Steal the Deal” challenge.  The videos were used across David’s Bridal owned channels as well as cross-promoted on each blog to create a groundswell of chatter amongst brides on the best techniques to walk away with your dream look. Along with a targeted media campaign to key outlets read by the target audience, David’s Bridal was able to spread the word and achieve David’s Bridal goals.

Impact: As a result, Coyne was able to reinforce David’s Bridal as the #1 bridal authority and a go-to resource for the modern millennial bride. Coyne also created long-lasting relationships with trusted bridal influencers who shared their fun-filled experience across their social media channels using #StealtheDealDB creating exceptional buzz for the brand. The Steal the Deal Sweepstakes was highlighted in websites such as Glam.com and Examiner.com, resulting in outstanding entry for the contest and engagement for the brand.

David's Bridal

Issue: Coyne was tasked with developing a launch plan to announce the top secret collaboration with UK designer Jenny Packham. The team had to balance maintaining the exclusivity of Jenny Packham’s namesake and credibility within the U.S. bridal market while making a splash with media in spite of the crowded Bridal Market Week scene.

Idea: Coyne developed a tight media strategy in a niche market that kicked off with a stage setting story in WWD, the leading fashion industry publication, to break the news and get consumer media excited about the collaboration. On the heels of this announcement, a tightly curated list of top-tier bridal and fashion media were invited to an exclusive press preview event during Bridal Market Week at New York’s coveted Waverly Inn. Attendees enjoyed passed hors d'oeuvres and prosecco while getting a first look at the collection, with three models rotating dresses throughout the evening. Jenny Packham was onsite for one-on-one interviews with key media and mingling with guests. In anticipation of the collection hitting stores in February, signature stories were placed in top bridal magazines including The Knot and Martha Stewart Weddings.


Impact:Through strategic planning and smart, targeted outreach, Coyne was able to garner meaningful coverage leading up to the launch of the collection. The ‘fewer, bigger, better’ approach of securing rich stories in the most impactful outlets helped capture the essence of the collaboration while also maintaining Jenny Packham’s credibility in the bridal space, which pleased the Jenny Packham team as well as the David’s Bridal marketing team.

‘Wonder by Jenny Packham’ Collaboration

Issue: Coyne was tasked with developing a launch plan to announce the top secret collaboration with UK designer Jenny Packham. The team had to balance maintaining the exclusivity of Jenny Packham’s namesake and credibility within the U.S. bridal market while making a splash with media in spite of the crowded Bridal Market Week scene.

Idea: Coyne developed a tight media strategy in a niche market that kicked off with a stage setting story in WWD, the leading fashion industry publication, to break the news and get consumer media excited about the collaboration. On the heels of this announcement, a tightly curated list of top-tier bridal and fashion media were invited to an exclusive press preview event during Bridal Market Week at New York’s coveted Waverly Inn. Attendees enjoyed passed hors d'oeuvres and prosecco while getting a first look at the collection, with three models rotating dresses throughout the evening. Jenny Packham was onsite for one-on-one interviews with key media and mingling with guests. In anticipation of the collection hitting stores in February, signature stories were placed in top bridal magazines including The Knot and Martha Stewart Weddings.


Impact:Through strategic planning and smart, targeted outreach, Coyne was able to garner meaningful coverage leading up to the launch of the collection. The ‘fewer, bigger, better’ approach of securing rich stories in the most impactful outlets helped capture the essence of the collaboration while also maintaining Jenny Packham’s credibility in the bridal space, which pleased the Jenny Packham team as well as the David’s Bridal marketing team.

Casio

Issue: Casio Baby-G needed a way to showcase its line of bright, fun and fashionable timepieces to their target audience. 

Idea: Coyne met this need by partnering with a well-known and like-minded costume designer. Salvador Perez, best known for his work on “The Mindy Project” and big screen blockbusters like “Pitch Perfect.”  Known for his aesthetic of bold, fun and colorful confections, we knew he would be the right fit for Baby-G’s fashionable appeal.  Coyne  announced Casio Baby G’s partnership with Salvador with a series of initiatives created to appeal to fashion and entertainment press, blogs and mainstream media.  Tactics included providing a collection of the newest Baby-G styles for use in his styling projects, a full media blitz with style editors and a Twitter Party during “The Mindy Project” season finale where Salvador engaged with fans while dishing on his seasonal accessory tips and trends.

Impact: Talk about a “timely” collaboration! Salvador was featured in target media outlets like StyleBistro.com, About.com and Glamour.com (an article in which Mindy Kaling herself retweeted)! Salvador’s finale Twitter party resulted in more than 3,000 tweets using our #CasioBabyG hashtag – leading to trending status on Twitter! The best part – Salvador was able to work our watches onto the screen in both the upcoming “Pitch Perfect 2” movie and in an October 2014 episode of the “The Mindy Project!”

Baby-G Takes the Big and Small Screens!

Issue: Casio Baby-G needed a way to showcase its line of bright, fun and fashionable timepieces to their target audience. 

Idea: Coyne met this need by partnering with a well-known and like-minded costume designer. Salvador Perez, best known for his work on “The Mindy Project” and big screen blockbusters like “Pitch Perfect.”  Known for his aesthetic of bold, fun and colorful confections, we knew he would be the right fit for Baby-G’s fashionable appeal.  Coyne  announced Casio Baby G’s partnership with Salvador with a series of initiatives created to appeal to fashion and entertainment press, blogs and mainstream media.  Tactics included providing a collection of the newest Baby-G styles for use in his styling projects, a full media blitz with style editors and a Twitter Party during “The Mindy Project” season finale where Salvador engaged with fans while dishing on his seasonal accessory tips and trends.

Impact: Talk about a “timely” collaboration! Salvador was featured in target media outlets like StyleBistro.com, About.com and Glamour.com (an article in which Mindy Kaling herself retweeted)! Salvador’s finale Twitter party resulted in more than 3,000 tweets using our #CasioBabyG hashtag – leading to trending status on Twitter! The best part – Salvador was able to work our watches onto the screen in both the upcoming “Pitch Perfect 2” movie and in an October 2014 episode of the “The Mindy Project!”

Timberland

Issue: With the focus on the menswear industry exploding, Coyne worked to position Timberland as a major style player during the second-ever New York Fashion Week: Men’s. The week-long event is normally reserved for high-fashion designer brands to showcase their upcoming seasonal clothing collections, traditionally drawing the focus away from less fashion-centric brands. Coyne was tasked with developing and executing an event that generated industry buzz, drove social media conversation and provided the opportunity to expand relationships with top menswear publications during a key week for the industry.

Idea: Coyne executed a styling suite at The High Line Hotel, a rustic, on-brand NYC location not far from where a majority of fashion week shows occurred. Coyne showcased the brand’s Spring 2016 collections in an intimate setting and partnered with top-tier menswear celebrity stylist Danielle Nachmani to provide attendees with styling tips and industry trend insight, a move that truly cemented the brand’s place in the style space. The suite also provided editors with gifted Timberland product, creating a direct tie-in to the stylish versatility of the brand’s collections.

Impact: During an exceptionally busy week packed with dozens of fashion shows, Coyne secured attendance from more than 60 key industry editors, writers and bloggers. Key attendees included editors and writers from top-tier outlets like GQ, Esquire, Maxim and Men’s Health.  Several attendees shared photos on social media of the styling suite and their gifted product, driving the social media conversation and resulting in more than 350,000 impressions across two days. As a result of the event, Coyne received media and product requests from outlets like Esquire and Esquire.com, with Esquire.com specifically interviewing Danielle Nachmani for a dedicated brand feature!

#NYFWM Styling Suite

Issue: With the focus on the menswear industry exploding, Coyne worked to position Timberland as a major style player during the second-ever New York Fashion Week: Men’s. The week-long event is normally reserved for high-fashion designer brands to showcase their upcoming seasonal clothing collections, traditionally drawing the focus away from less fashion-centric brands. Coyne was tasked with developing and executing an event that generated industry buzz, drove social media conversation and provided the opportunity to expand relationships with top menswear publications during a key week for the industry.

Idea: Coyne executed a styling suite at The High Line Hotel, a rustic, on-brand NYC location not far from where a majority of fashion week shows occurred. Coyne showcased the brand’s Spring 2016 collections in an intimate setting and partnered with top-tier menswear celebrity stylist Danielle Nachmani to provide attendees with styling tips and industry trend insight, a move that truly cemented the brand’s place in the style space. The suite also provided editors with gifted Timberland product, creating a direct tie-in to the stylish versatility of the brand’s collections.

Impact: During an exceptionally busy week packed with dozens of fashion shows, Coyne secured attendance from more than 60 key industry editors, writers and bloggers. Key attendees included editors and writers from top-tier outlets like GQ, Esquire, Maxim and Men’s Health.  Several attendees shared photos on social media of the styling suite and their gifted product, driving the social media conversation and resulting in more than 350,000 impressions across two days. As a result of the event, Coyne received media and product requests from outlets like Esquire and Esquire.com, with Esquire.com specifically interviewing Danielle Nachmani for a dedicated brand feature!

Timberland

Issue:  Long known for its iconic Six-Inch Wheat Boot, Timberland looked to Coyne PR to generate significant social media and consumer interest in new, stylish F15 men’s and women’s product “beyond the boot.” Building organic style credibility, changing brand perception and driving social media impressions were key goals of the campaign, which worked to reposition Timberland as a major player in the style space.

Idea:  Coyne PR researched, vetted and contracted top men’s and women’s style bloggers for its Fall 2015 campaign, focusing on influencers who would drive maximum impressions, engagement and organic style credibility. Coyne developed a comprehensive campaign that allowed bloggers to select and style their favorite pieces from the Fall 2015 collection, resulting in a series of social media and blog posts across four months. Coyne specifically looked to select popular style influencers with wide and varied social reaches, using its keen acumen to select bloggers who best represent the Timberland brand’s “rugged-refined” aesthetic.

Impact: The campaign was a key driving force in changing perception among Timberland’s target demographic – the young, active, outdoor lifestyle-focused consumer. The campaign successfully generated millions of impressions and hundreds of social media and blog posts, engaging consumers in unique ways and driving organic conversation around the stylish versatility of Timberland product. Allowing bloggers to select and style their favorite pieces from Timberland’s F15 collections also created unique organic content outside of contracted posts. The campaign added further value by creating photo and editorial content that was repurposed directly by Timberland’s email marketing team. Each segment of the campaign reached a wide consumer base and generated significant style credibility for the brand.

Blogger Program

Issue:  Long known for its iconic Six-Inch Wheat Boot, Timberland looked to Coyne PR to generate significant social media and consumer interest in new, stylish F15 men’s and women’s product “beyond the boot.” Building organic style credibility, changing brand perception and driving social media impressions were key goals of the campaign, which worked to reposition Timberland as a major player in the style space.

Idea:  Coyne PR researched, vetted and contracted top men’s and women’s style bloggers for its Fall 2015 campaign, focusing on influencers who would drive maximum impressions, engagement and organic style credibility. Coyne developed a comprehensive campaign that allowed bloggers to select and style their favorite pieces from the Fall 2015 collection, resulting in a series of social media and blog posts across four months. Coyne specifically looked to select popular style influencers with wide and varied social reaches, using its keen acumen to select bloggers who best represent the Timberland brand’s “rugged-refined” aesthetic.

Impact: The campaign was a key driving force in changing perception among Timberland’s target demographic – the young, active, outdoor lifestyle-focused consumer. The campaign successfully generated millions of impressions and hundreds of social media and blog posts, engaging consumers in unique ways and driving organic conversation around the stylish versatility of Timberland product. Allowing bloggers to select and style their favorite pieces from Timberland’s F15 collections also created unique organic content outside of contracted posts. The campaign added further value by creating photo and editorial content that was repurposed directly by Timberland’s email marketing team. Each segment of the campaign reached a wide consumer base and generated significant style credibility for the brand.

Breastcancer.org

Issue: Breastcancer.org operates in a highly competitive category national breast cancer advocacy organizations, regional breast cancer initiatives, local grassroots support groups and charities, each looking to enhance and grow their brand reputation ­ specifically during breast cancer awareness month. In recent years, ‘pink products’ have been garnering more attention during October. In 2011, fashion designer and trend leader, Chan Luu generously offered to design special edition bracelets for Breastcancer.org, Coyne was challenged with generating media and buzz each year on the partnership and the new line of bracelets.

Idea: Coyne focused on the fact that Chan Luu donated 50 percent of all sales from the Breastcancer.org line back to organization’s Think Pink, Live Green initiative. The Think Pink, Live Green global breast cancer prevention initiative focused on educating millions of women on breast cancer risk reduction. The partnership with Chan Luu enabled Coyne to further push out the message on Think Pink, Live Green educating thousands of women about being more careful about what they eat, drink, breathe, take, and use from the kitchen, pantry, cleaning shelf, and medicine chest.  

Furthermore, helping women better manage weight, exercise and stress. Many of these factors affect how the outside environment impacts the inside environment within a woman's body.

Impact: Since 2011, Chan Luu has donated over $400,000 to Breastcancer.org enabling the organization to reach more than 300,000 women and girls with Think Pink, Live Green materials. Coyne’s media outreach efforts generated millions of media impressions, stemming from placements in People StyleWatch, Health Magazine, Ladies’ Home Journal, Huffington Post, Shape, Ser Padres and Parents.

Breastcancer.org Partners with Chan Luu

Issue: Breastcancer.org operates in a highly competitive category national breast cancer advocacy organizations, regional breast cancer initiatives, local grassroots support groups and charities, each looking to enhance and grow their brand reputation ­ specifically during breast cancer awareness month. In recent years, ‘pink products’ have been garnering more attention during October. In 2011, fashion designer and trend leader, Chan Luu generously offered to design special edition bracelets for Breastcancer.org, Coyne was challenged with generating media and buzz each year on the partnership and the new line of bracelets.

Idea: Coyne focused on the fact that Chan Luu donated 50 percent of all sales from the Breastcancer.org line back to organization’s Think Pink, Live Green initiative. The Think Pink, Live Green global breast cancer prevention initiative focused on educating millions of women on breast cancer risk reduction. The partnership with Chan Luu enabled Coyne to further push out the message on Think Pink, Live Green educating thousands of women about being more careful about what they eat, drink, breathe, take, and use from the kitchen, pantry, cleaning shelf, and medicine chest.  

Furthermore, helping women better manage weight, exercise and stress. Many of these factors affect how the outside environment impacts the inside environment within a woman's body.

Impact: Since 2011, Chan Luu has donated over $400,000 to Breastcancer.org enabling the organization to reach more than 300,000 women and girls with Think Pink, Live Green materials. Coyne’s media outreach efforts generated millions of media impressions, stemming from placements in People StyleWatch, Health Magazine, Ladies’ Home Journal, Huffington Post, Shape, Ser Padres and Parents.

Longines

Issue: Longines’, the luxury Swiss timepiece brand owned by SWATCH, and the Official Watch of the Triple Crown, looked to Coyne to maximize its multi-leveled sponsorship and ensure the brand was “off to the races.”

Idea: To set Longines apart from other brands, a variety of media “winning” activities were planned at each of the events for the Kentucky Derby, Belmont and Preakness, including a “timed” cook-off event at the Taste of Derby, creating Longines’ Most Elegant Woman Fashion Contests at each race, press interviews with celebrity brand ambassador Mikaela Shiffrin and a featured role on the Derby’s red carpet. The team also secured 14 VIP media fly-away guests at Derby. An additional PR push was made to celebrate the first Triple Crown win in nearly four decades.

Impact: Coyne generated more than 1.1 billion impressions blanketing media nationwide, including “TODAY,” People StyleWatch, Associated Press, NBC national Derby coverage, Forbes, Just Luxe and Washington Post.

Longines Triple Crown Sponsorship

Issue: Longines’, the luxury Swiss timepiece brand owned by SWATCH, and the Official Watch of the Triple Crown, looked to Coyne to maximize its multi-leveled sponsorship and ensure the brand was “off to the races.”

Idea: To set Longines apart from other brands, a variety of media “winning” activities were planned at each of the events for the Kentucky Derby, Belmont and Preakness, including a “timed” cook-off event at the Taste of Derby, creating Longines’ Most Elegant Woman Fashion Contests at each race, press interviews with celebrity brand ambassador Mikaela Shiffrin and a featured role on the Derby’s red carpet. The team also secured 14 VIP media fly-away guests at Derby. An additional PR push was made to celebrate the first Triple Crown win in nearly four decades.

Impact: Coyne generated more than 1.1 billion impressions blanketing media nationwide, including “TODAY,” People StyleWatch, Associated Press, NBC national Derby coverage, Forbes, Just Luxe and Washington Post.

Capezio

Issue: Capezio, America’s most beloved and notable dancewear brand, challenged Coyne with broadening their appeal to consumers outside the tight-knit dance community.

Idea: Coyne looked to capitalize on the upcoming season of “Dancing With the Stars” All-Stars competition to launch Capezio’s exclusive line of ballroom shoes with world champion and celebrity “Dancing With the Stars” professional Tony Dovolani. Each week, Coyne and Tony tangoed with a new set of media outlets for one-on-one phone interviews. The team also distributed the exclusive images to top short-lead entertainment outlets, as well as prominent weekly, lifestyle and fashion outlets.

Impact: The PR push surrounding the Capezio collaboration stole the show with top target media nationwide. The Coyne team secured numerous interviews with Tony Dovolani on behalf of the Capezio brand with numerous local and national outlets. The team boasted more than 250 placements and 180 million media impressions across a wide range of titles, from Star and blog Celebuzz to Reuters and Yahoo! News, to name few.

All-Star Treatment

Issue: Capezio, America’s most beloved and notable dancewear brand, challenged Coyne with broadening their appeal to consumers outside the tight-knit dance community.

Idea: Coyne looked to capitalize on the upcoming season of “Dancing With the Stars” All-Stars competition to launch Capezio’s exclusive line of ballroom shoes with world champion and celebrity “Dancing With the Stars” professional Tony Dovolani. Each week, Coyne and Tony tangoed with a new set of media outlets for one-on-one phone interviews. The team also distributed the exclusive images to top short-lead entertainment outlets, as well as prominent weekly, lifestyle and fashion outlets.

Impact: The PR push surrounding the Capezio collaboration stole the show with top target media nationwide. The Coyne team secured numerous interviews with Tony Dovolani on behalf of the Capezio brand with numerous local and national outlets. The team boasted more than 250 placements and 180 million media impressions across a wide range of titles, from Star and blog Celebuzz to Reuters and Yahoo! News, to name few.

Naturalizer

Issue: Naturalizer, a brand that bridges the gap between comfortable and style stylish footwear, came to Coyne to promote their fall collection shoes as a solution for women who want and need both attributes in their shoes.

Idea: The team created a strategic activation plan that used both traditional and social media to reach everyday women on a national and grassroots level. A national “Wear and Share” program with glossy fashion titles, a “Naturalizer Shoe Rescue” program around BlogHer, and “surprise and delight” campaign with Coyne’s extensive blogger network and a Twitter party all put Naturalizer top of mind for women in need of fashionable and functional footwear. 

Impact: Coyne’s work in the social space for the Naturalizer brand has been more than just a foot note.  The Naturalizer “Shoe to the Rescue” contest surrounding BlogHer garnered 49 posts for nearly 963,000 impressions and 313 tweets to a total of more than 2.8 million followers. The blogger review program yielded 61 posts for 1.1 million impressions and 3,633 tweets to 5.4 million followers! Coyne’s initiative with the word of mouth network saw 12 percent of the people who received the promotion via e-mail actually going into the store and the biggest buzz for the brand happened on Twitter with the Twitter party hashtag receiving trending status! That’s what we call a “step” in the right direction.

Putting Her Best Foot Forward With Naturalizer

Issue: Naturalizer, a brand that bridges the gap between comfortable and style stylish footwear, came to Coyne to promote their fall collection shoes as a solution for women who want and need both attributes in their shoes.

Idea: The team created a strategic activation plan that used both traditional and social media to reach everyday women on a national and grassroots level. A national “Wear and Share” program with glossy fashion titles, a “Naturalizer Shoe Rescue” program around BlogHer, and “surprise and delight” campaign with Coyne’s extensive blogger network and a Twitter party all put Naturalizer top of mind for women in need of fashionable and functional footwear. 

Impact: Coyne’s work in the social space for the Naturalizer brand has been more than just a foot note.  The Naturalizer “Shoe to the Rescue” contest surrounding BlogHer garnered 49 posts for nearly 963,000 impressions and 313 tweets to a total of more than 2.8 million followers. The blogger review program yielded 61 posts for 1.1 million impressions and 3,633 tweets to 5.4 million followers! Coyne’s initiative with the word of mouth network saw 12 percent of the people who received the promotion via e-mail actually going into the store and the biggest buzz for the brand happened on Twitter with the Twitter party hashtag receiving trending status! That’s what we call a “step” in the right direction.

Solstice Sunglass Boutiques

Issue: Coyne PR was charged with building awareness for top designer eyewear retailer Solstice Sunglass Boutique.

Idea: Coyne PR pitched local Solstice Sunglass Boutique store mangers as fit and trend “sunglass experts” to broadcast producers. Surrounding Solstice’s two main seasons – spring and summer – the team pitched spring trends and “summer solstice” segments accordingly, offering the experts to dish on Solstice’s seasonal eyewear trends and bring the designer merchandise that fit with each trend. Whether outfitting the show anchors with shades that fit their face shape or gabbing on the sunglasses celebrities were recently sporting, these experts provided both a fashionable and informative lifestyle segment for the shows and their viewers.

Impact: Broadcast stations around the country had a “sunny disposition” when it came to the trendy segments! More than 30 local market segments across the country including “Today in New York,” “MORE,” “Better TV,” “South Florida Today,” “Good Morning Maryland” and many more had local Solstice Sunglass Boutique experts on-air to discuss the hot sunglass trends of the year and encourage viewers to head to a Solstice near them to find their perfect pair!

Celebrity Trends

Issue: Coyne PR was charged with building awareness for top designer eyewear retailer Solstice Sunglass Boutique.

Idea: Coyne PR pitched local Solstice Sunglass Boutique store mangers as fit and trend “sunglass experts” to broadcast producers. Surrounding Solstice’s two main seasons – spring and summer – the team pitched spring trends and “summer solstice” segments accordingly, offering the experts to dish on Solstice’s seasonal eyewear trends and bring the designer merchandise that fit with each trend. Whether outfitting the show anchors with shades that fit their face shape or gabbing on the sunglasses celebrities were recently sporting, these experts provided both a fashionable and informative lifestyle segment for the shows and their viewers.

Impact: Broadcast stations around the country had a “sunny disposition” when it came to the trendy segments! More than 30 local market segments across the country including “Today in New York,” “MORE,” “Better TV,” “South Florida Today,” “Good Morning Maryland” and many more had local Solstice Sunglass Boutique experts on-air to discuss the hot sunglass trends of the year and encourage viewers to head to a Solstice near them to find their perfect pair!

Lifetime Digital

Issue: Lifetime Digital looked to Coyne PR to create awareness, drive traffic and build consumer credibility for the fashion content at its main online destination, myLifetime.com, as well as its other fashion properties, including AlltheLooks.com, a site dedicated to celebrity style and beauty, and Roiworld.com, Lifetime Digital’s fashion gaming site.

Idea: Coyne PR worked with AlltheLooks.com’s digital agency, and hosted a cocktail party at fashion designer, David Meister’s studio for influential bloggers and magazine editors, where Meister previewed the hottest looks coming to this year’s red carpet events, and dished insider tips and trends for the everyday woman. The fashion-forward designer Norma Kamali worked with Roiworld.com to simultaneously launch her much-anticipated Spring Collection for Wal-Mart during NYC Fashion Week via an online game, giving fashion gamers the opportunity to view and purchase the clothes debuting on the catwalk before anyone else — a first in the fashion world.

Impact: Overall, the Lifetime Digital fashion campaign generated more than 22 million impressions and 208 stories and generated significant buzz for Lifetime Digital proprieties in the fashion community, as well as creating technology, pop culture and TV industry news.

Strutting into the Fashion Realm

Issue: Lifetime Digital looked to Coyne PR to create awareness, drive traffic and build consumer credibility for the fashion content at its main online destination, myLifetime.com, as well as its other fashion properties, including AlltheLooks.com, a site dedicated to celebrity style and beauty, and Roiworld.com, Lifetime Digital’s fashion gaming site.

Idea: Coyne PR worked with AlltheLooks.com’s digital agency, and hosted a cocktail party at fashion designer, David Meister’s studio for influential bloggers and magazine editors, where Meister previewed the hottest looks coming to this year’s red carpet events, and dished insider tips and trends for the everyday woman. The fashion-forward designer Norma Kamali worked with Roiworld.com to simultaneously launch her much-anticipated Spring Collection for Wal-Mart during NYC Fashion Week via an online game, giving fashion gamers the opportunity to view and purchase the clothes debuting on the catwalk before anyone else — a first in the fashion world.

Impact: Overall, the Lifetime Digital fashion campaign generated more than 22 million impressions and 208 stories and generated significant buzz for Lifetime Digital proprieties in the fashion community, as well as creating technology, pop culture and TV industry news.

ROCK Media and Entertainment

Issue: ROCK Media and Entertainment called on Coyne PR to launch the first-ever ROCK Fashion Week in Miami Beach and help brand it as one of the industry’s premier fashion events.

Idea: Coyne executed four days of celebrity-filled fashion shows and special events. Marking a fusion of fashion, music and entertainment, the Coyne team handled all public relations initiatives for ROCK Fashion Week, from securing on-site media attendance, as well as pre- and post-media coverage; to coordinating “fly-ins” for key national media to attend and cover the week’s events on-site; and overall event management.

Impact: ROCK Fashion Week in Miami Beach made noise in top print, online and broadcast outlets with coverage in People, OK! Weekly, INTouch, “E! News,” “Deco Drive,” “South Florida Today,” iVillage, Miami Herald, Paper Magazine, Vibe, Jet, Essence.com, AOL.com and more, “fashioning” more than 200 million impressions!

ROCK Fashion Week

Issue: ROCK Media and Entertainment called on Coyne PR to launch the first-ever ROCK Fashion Week in Miami Beach and help brand it as one of the industry’s premier fashion events.

Idea: Coyne executed four days of celebrity-filled fashion shows and special events. Marking a fusion of fashion, music and entertainment, the Coyne team handled all public relations initiatives for ROCK Fashion Week, from securing on-site media attendance, as well as pre- and post-media coverage; to coordinating “fly-ins” for key national media to attend and cover the week’s events on-site; and overall event management.

Impact: ROCK Fashion Week in Miami Beach made noise in top print, online and broadcast outlets with coverage in People, OK! Weekly, INTouch, “E! News,” “Deco Drive,” “South Florida Today,” iVillage, Miami Herald, Paper Magazine, Vibe, Jet, Essence.com, AOL.com and more, “fashioning” more than 200 million impressions!

Babies

Issue: Babies“R”Us enlisted the help of Coyne PR to support the company’s announcement of its exclusive partnership with designer Amy Coe, the largest product introduction by a designer in the company’s history.   

Idea: Coyne PR developed a multi-faceted PR campaign targeting a variety of national and local print and broadcast media outlets.  In addition to executing multiple pre-launch initiatives, including advance story opportunities with key national daily newspapers and wires, the campaign was highlighted by a one-of-a-kind editor’s event. 

Impact: Coyne PR was able to secure stories in USA Today, Associated Press and Reuters along with a one-on-one interview for the company’s chairman and CEO on CNBC’s “Squawk Box.”  Additionally, the event was attended by many high-level media outlets, including Redbook, Baby Couture, American Baby, O at Home, Good Housekeeping, Family Circle, Working Mother, Parents and Parenting and New York Daily News.

A Fashionable Partnership with Amy Coe

Issue: Babies“R”Us enlisted the help of Coyne PR to support the company’s announcement of its exclusive partnership with designer Amy Coe, the largest product introduction by a designer in the company’s history.   

Idea: Coyne PR developed a multi-faceted PR campaign targeting a variety of national and local print and broadcast media outlets.  In addition to executing multiple pre-launch initiatives, including advance story opportunities with key national daily newspapers and wires, the campaign was highlighted by a one-of-a-kind editor’s event. 

Impact: Coyne PR was able to secure stories in USA Today, Associated Press and Reuters along with a one-on-one interview for the company’s chairman and CEO on CNBC’s “Squawk Box.”  Additionally, the event was attended by many high-level media outlets, including Redbook, Baby Couture, American Baby, O at Home, Good Housekeeping, Family Circle, Working Mother, Parents and Parenting and New York Daily News.

eLuxury.com

Issue: Created by Moët Hennessy Louis Vuitton (LVMH), eLuxury.com called upon Coyne PR to not only dress up its presence online, but create widespread recognition for the site among the fashion media.

Idea: To sustain the site’s momentum, the team developed and implemented a seasonal news bureau to generate coverage during key time periods, with a focus on the country’s most digital cities. Key outreach included leveraging eLuxury’s internal experts to disclose upcoming trends, highlighting must-haves from top designers, announcing seasonal fashion trends and creating distinctive holiday gift guides.

Impact: The strategy helped eLuxury.com blanket not only the fashion media, but the feature and lifestyle sections of media across the country.  Coyne PR generated feature stories in national magazines and top newspapers, from Playboy to W to The New York Times to The Chicago Tribune.

Launching a Fashion Icon in Cyberspace

Issue: Created by Moët Hennessy Louis Vuitton (LVMH), eLuxury.com called upon Coyne PR to not only dress up its presence online, but create widespread recognition for the site among the fashion media.

Idea: To sustain the site’s momentum, the team developed and implemented a seasonal news bureau to generate coverage during key time periods, with a focus on the country’s most digital cities. Key outreach included leveraging eLuxury’s internal experts to disclose upcoming trends, highlighting must-haves from top designers, announcing seasonal fashion trends and creating distinctive holiday gift guides.

Impact: The strategy helped eLuxury.com blanket not only the fashion media, but the feature and lifestyle sections of media across the country.  Coyne PR generated feature stories in national magazines and top newspapers, from Playboy to W to The New York Times to The Chicago Tribune.

Graco

Issue: Graco Children’s Products charged Coyne PR with updating the company’s image and keeping the brand at the forefront of consumer awareness.

Idea: The team created the “Fashioning of the Future” event to launch the new limited edition Cynthia Rowley stroller, with high-profile influencers and key core media outlets. Celebrity guests in attendance included Stephanie March from “Law & Order” and supermodel Carol Alt, as well as key media, including Cosmopolitan and InStyle, and New York City influencers, including Lizzy Grubman.

Impact: As a result, Coyne PR garnered a variety of placements for the partnership, including the Chicago Tribune, Newsday, Pittsburgh Post-Gazette, American Baby and Celebrity Baby Blog, totaling more than 30 million media impressions.

A Stroll with the Media

Issue: Graco Children’s Products charged Coyne PR with updating the company’s image and keeping the brand at the forefront of consumer awareness.

Idea: The team created the “Fashioning of the Future” event to launch the new limited edition Cynthia Rowley stroller, with high-profile influencers and key core media outlets. Celebrity guests in attendance included Stephanie March from “Law & Order” and supermodel Carol Alt, as well as key media, including Cosmopolitan and InStyle, and New York City influencers, including Lizzy Grubman.

Impact: As a result, Coyne PR garnered a variety of placements for the partnership, including the Chicago Tribune, Newsday, Pittsburgh Post-Gazette, American Baby and Celebrity Baby Blog, totaling more than 30 million media impressions.

Pillsbury Bake-Off

Issue: General Mills charged Coyne PR with stirring up generate sustainable media coverage beyond the food pages leading up to the Pillsbury Bake-Off Contest.

Idea: To create an additional news hook for the 41st Pillsbury Bake-Off Contest, Coyne PR designed an announcement geared toward fashion and entertainment writers by joining the Pillsbury Bake-Off team in enlisting high-profile fashion designer, Isaac Mizrahi, to design the first-ever Pillsbury Bake-Off Contest apron, to be worn by all 100 finalists who would vie for the $1 million grand prize.

Impact: Media outlets across the country ate up the Mizrahi apron announcement, which generated nearly 6.5 million media impressions. Key placements included: Women’s Wear Daily, Entertainment Weekly, Minneapolis Star-Tribune, Dallas Morning News, Yahoo! News and USAToday.com.

Fashionable Partnership with Isaac Mizrahi

Issue: General Mills charged Coyne PR with stirring up generate sustainable media coverage beyond the food pages leading up to the Pillsbury Bake-Off Contest.

Idea: To create an additional news hook for the 41st Pillsbury Bake-Off Contest, Coyne PR designed an announcement geared toward fashion and entertainment writers by joining the Pillsbury Bake-Off team in enlisting high-profile fashion designer, Isaac Mizrahi, to design the first-ever Pillsbury Bake-Off Contest apron, to be worn by all 100 finalists who would vie for the $1 million grand prize.

Impact: Media outlets across the country ate up the Mizrahi apron announcement, which generated nearly 6.5 million media impressions. Key placements included: Women’s Wear Daily, Entertainment Weekly, Minneapolis Star-Tribune, Dallas Morning News, Yahoo! News and USAToday.com.

Solstice Sunglass Boutiques

Issue: Solstice Sunglass Boutiques needed to generate local market consumer excitement for their grand openings across the country. 

Idea: Coyne PR immersed itself in the sunglass business to highlight Solstice’s major points of difference from the many sunglass retailers nationwide and capitalized on Solstice’s exclusive “open sell” retail format, positioning Solstice executives as trend experts and “Shade Consultants to the Stars,” and packaged the company’s hippest trends and top celebrity styles for the season. The result was a wealth of story angles for each local market opening, including in-studio broadcast segment and in-store print and broadcast media opportunities.

Impact: Each of Solstice’s store openings generated numerous local, broadcast and print stories and national media coverage remained consistent throughout the year, including appearances on E! Entertainment Television. 

Successful Store Openings

Issue: Solstice Sunglass Boutiques needed to generate local market consumer excitement for their grand openings across the country. 

Idea: Coyne PR immersed itself in the sunglass business to highlight Solstice’s major points of difference from the many sunglass retailers nationwide and capitalized on Solstice’s exclusive “open sell” retail format, positioning Solstice executives as trend experts and “Shade Consultants to the Stars,” and packaged the company’s hippest trends and top celebrity styles for the season. The result was a wealth of story angles for each local market opening, including in-studio broadcast segment and in-store print and broadcast media opportunities.

Impact: Each of Solstice’s store openings generated numerous local, broadcast and print stories and national media coverage remained consistent throughout the year, including appearances on E! Entertainment Television. 

Cartoon Network

Issue: On behalf the Cartoon Network, Coyne PR was tasked with igniting U.S. excitement and building buzz for the Powerpuff Girls x Jeremy Scott fashion line after the collection’s first debut in the Moschino fashion show during Milan Fashion Week.

Idea: These two iconic brands joined forces for the unveiling at the Moschino fashion show bringing the fashion line to the forefront with influential fashion and television-related media. Coyne made noise on the U.S. fashion scene for the Powerpuff Girls x Jeremy Scott collaboration by leveraging runway photography from Milan Fashion Week. By strategically utilizing key assets and interviews with key players within the collaboration, the team was able to showcase the fashion collection as on-trend and fashion forward gaining visibility for the Powerpuff Girls and Cartoon Network with an unexpected media audience.

Impact: Coyne garnered stand-out media placements surrounding the much-anticipated Powerpuff Girls x Jeremy Scott collaboration including features in InStyle.com, Racked, ELLE.com, PopSugar, WWD, the New York Times and more! Buzz surrounding the collaboration was also seen on social media channels of key fashion media such as Buzzfeed, Cosmopolitan, People StyleWatch and more.

Moschino brings the Powerpuff Girls x Jeremy Scott Collaboration to the Runway

Issue: On behalf the Cartoon Network, Coyne PR was tasked with igniting U.S. excitement and building buzz for the Powerpuff Girls x Jeremy Scott fashion line after the collection’s first debut in the Moschino fashion show during Milan Fashion Week.

Idea: These two iconic brands joined forces for the unveiling at the Moschino fashion show bringing the fashion line to the forefront with influential fashion and television-related media. Coyne made noise on the U.S. fashion scene for the Powerpuff Girls x Jeremy Scott collaboration by leveraging runway photography from Milan Fashion Week. By strategically utilizing key assets and interviews with key players within the collaboration, the team was able to showcase the fashion collection as on-trend and fashion forward gaining visibility for the Powerpuff Girls and Cartoon Network with an unexpected media audience.

Impact: Coyne garnered stand-out media placements surrounding the much-anticipated Powerpuff Girls x Jeremy Scott collaboration including features in InStyle.com, Racked, ELLE.com, PopSugar, WWD, the New York Times and more! Buzz surrounding the collaboration was also seen on social media channels of key fashion media such as Buzzfeed, Cosmopolitan, People StyleWatch and more.

Hey Gorgeous!

Issue: With nearly seven out of 10 women in America wearing a size 12+, there’s a grossly underrepresented group of women missing out on a fashion forward, cool and trend-focused shopping experience. Blogger and former plus-size model, Aimee Cheshire, founded HeyGorgeous.com to better serve the 15.4MM plus-sized women looking for style-conscious clothes available in their size and tasked Coyne with changing the perception of plus in the often narrow-minded, straight-size-specific fashion industry.

Idea: Coyne took a small, online boutique retailer to new heights by capitalizing on an emerging fashion trend with smart, strategic outreach, turning HeyGorgeous.com into a key industry player that media know and recognize. By leveraging these trending topics and positioning HeyGorgeous.com as a trusted resource on all things plus size fashion, Coyne has been able to secure media coverage that has helped move the needle for the e-commerce startup.

Impact: The media strategy was set in motion on New Year’s Day with a stage setting New York Times piece about the evolution of plus-size fashion. This story propelled HeyGorgeous.com into an industry leader and boosted sales tenfold, as well as driving pickup from top tier outlets including The Daily Mail. Interest in HeyGorgeous.com only continues to grow, with PR as one of the company’s main marketing tools. Monthly coverage in top fashion publications like InStyle and People StyleWatch, and visibility on top websites such as Buzzfeed, keep HeyGorgeous.com at the forefront of the fashion world, while coverage from the likes of Fortune and Yahoo! News with Katie Couric secures their status as an authority on the business of plus-size fashion.

Plus Isn't a Four Letter Word

Issue: With nearly seven out of 10 women in America wearing a size 12+, there’s a grossly underrepresented group of women missing out on a fashion forward, cool and trend-focused shopping experience. Blogger and former plus-size model, Aimee Cheshire, founded HeyGorgeous.com to better serve the 15.4MM plus-sized women looking for style-conscious clothes available in their size and tasked Coyne with changing the perception of plus in the often narrow-minded, straight-size-specific fashion industry.

Idea: Coyne took a small, online boutique retailer to new heights by capitalizing on an emerging fashion trend with smart, strategic outreach, turning HeyGorgeous.com into a key industry player that media know and recognize. By leveraging these trending topics and positioning HeyGorgeous.com as a trusted resource on all things plus size fashion, Coyne has been able to secure media coverage that has helped move the needle for the e-commerce startup.

Impact: The media strategy was set in motion on New Year’s Day with a stage setting New York Times piece about the evolution of plus-size fashion. This story propelled HeyGorgeous.com into an industry leader and boosted sales tenfold, as well as driving pickup from top tier outlets including The Daily Mail. Interest in HeyGorgeous.com only continues to grow, with PR as one of the company’s main marketing tools. Monthly coverage in top fashion publications like InStyle and People StyleWatch, and visibility on top websites such as Buzzfeed, keep HeyGorgeous.com at the forefront of the fashion world, while coverage from the likes of Fortune and Yahoo! News with Katie Couric secures their status as an authority on the business of plus-size fashion.


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The Fashion Leadership Team


client experience
  • Capezio
  • Casio
  • Chapstick
  • David’s Bridal
  • eLuxury
  • Hey Gorgeous
  • Longines
  • My Lifetime
  • Naturalizer
  • Solstice
  • Timberland