Over the last few months, CeraVe has made dermatologist influencers the focal point of multiple social-first campaigns that teach consumers healthier, dermatologist-approved skincare habits. At this year’s annual American Academy of Dermatology conference, CeraVe launched the #FaceItLikeADerm campaign that brought together more than 50 dermatologist influencers to participate in a compilation video of them applying one of the brand’s lotions, and ultimately set a Guinness World Record for “the longest video chain of people applying body moisturizer using CeraVe Moisturizing Cream.” With a campaign that follows their popular #CleanseLikeADerm and #MoisturizeLikeADerm initiatives, CeraVe has stepped up their social media strategy.
