An anti-vaping PSA from medical research company Evelyn Lily Lutz Foundation used a new approach to raise awareness among teenagers of the consequences of using tobacco at a young age. Rrther than emphasizing the health repercussions, the ad focused on the economics of the purchases. The video follows a high-school student around school as she lists a myriad of better ways teens can spend the $1,000–1,500 they’re wasting on these products each year, ranging from multiple pairs of new sneakers to VR headsets to makeovers.