October represents an important time for oncology as it is Breast Cancer Awareness Month. As an initiative to further boost awareness, Novartis, the Swiss big pharma corporation, has dedicated this month to sharing the personal stories of individuals living with the condition. In the ten-minute videos, three patients share what is most important to them and how they focus on living their lives to the fullest each day. Overall, the video series reflects their emotional journey, with the goal of inspiring others who are also living with the disease and helping to create a strong breast cancer patient community.
